You got something


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  • DOOH

Axe, men's body care, had a song written for the "You got something" campaign. The Dutch singer Rochelle made this a hitsingle. Megawatt FieldMarketing created a fresh activation revolving this campaign.

Everyone has something. That is the essence of the Axe campaign - you got something. We came up with an activation in which the attractive and special features of unsuspecting men were highlighted.

On the square near the Escape in Amsterdam, men were addressed, complimented and sang to by Rochelle via a large screen. This, too great amusement of the gentleman in question and everyone on the square. The video has been viewed over 3,000,000 times on YouTube and broadcasted on Comedy Central.