CASE
BN Walls is the largest producer of wallpaper in the Netherlands. Every year, new collections are developed from scratch, which are presented at the Heimtextil fair in January. This annual presentation could not take place due to COVID. Megawatt Digital was asked to present the collections digitally. And add some pizazz to it! BN Walls wanted to use this moment to show the world that, after a difficult time, they are still alive and kicking. And stronger than ever, for that matter. It was up to us to properly convey this powerful message.
APPROACH
From offline to fully online is always a challenge. Especially when it comes to a product that customers prefer to feel. To touch. Because BN walls has a wonderful history, we suggested cultivating this online. We’ve researched the primary target group and properly coordinated the content and tone of voice of the resources. The message that BN walls wanted to get across had to be clear in all communication.
REALIZATION
Megawatt Digital made a mood film that portrays the history, authenticity and craftsmanship of BN Walls. We’ve developed an online platform where the new collections can be viewed and ordered. In addition, we provided external communication in the form of inviting newsletters. From teasers to activations and reminders. Curious customers were rewarded with a personal login code and goodie bag. This case is still too new to share all the results, but the initial reactions are promising.
