The British label ERDEM is famous for its refined take on romance, beautiful floral prints, and exceptional eye for detail. And therefore, very popular among fashion con- noisseurs. A fashion force to be reckoned with, even if it's a slightly lesser-known brand than the ones that worked with H&M before. Our goal was to develop a powerful activation to boost the collaboration between ERDEM and H&M and promote the new collection.
The collection’s campaign commercial takes place in a Tuscan garden. A girl clad in floral clothes wanders through something that looks very much like a maze. And that formed the inspiration for the concept ‘ERDEM aMAZEs’.