It was time for a new challenge. Megawatt Fieldmarketing translated, at the request of H&M, the worldwide 'Unwrap the Magic' campaign into an unforgettable in-store experience. The request was to produce a real eye-catcher in Amsterdam and Berlin, completely in holiday season style. H&M wanted to offer all customers a warm welcome in festive H&M atmospheres. In short: create a Holiday Season gift giving area.