H&M: Unwrap the magic

Unwrap the magic


Project insights

  • Concept
  • Operation
  • Production
  • Creation
  • Staffing

It was time for a new challenge. Megawatt Fieldmarketing translated, at the request of H&M, the worldwide 'Unwrap the Magic' campaign into an unforgettable in-store experience. The request was to produce a real eye-catcher in Amsterdam and Berlin, completely in holiday season style. H&M wanted to offer all customers a warm welcome in festive H&M atmospheres. In short: create a Holiday Season gift giving area.

The gift giving area launched last winter in Amsterdam and Berlin, offering customers an even better shopping experience. We created eye-catching window displays in the middle of the store, drawing visitors into the experience. By working with the best and most luxurious materials, the setting became a real festive eye-catcher.

There was no better place to shop during the holidays than H&M. Whether you were looking for the perfect outfit or just having fun shopping, the holiday season gift giving area was a huge success. Thousands of people came to shop, enjoyed the experience and took home the best photos thanks to the selfie box. It definitely was 'a December to remember' at H&M in Amsterdam and Berlin.