A Reason for being


Project insights

  • Concept
  • Copy
  • Email Marketing
  • Visual identity
  • Campaign video

There’s a new venue in the vibrant city of Eindhoven. Located in the PSV stadion, you’ll find Ikigai. Translated from Japanese, ‘Ikigai’ means; ‘the reason for being’. The family of Oriental Greenhouse expands its warm hospitality and introduces this new concept. The previous collaboration with Megawatt Digital turned out to be a fruitful one. Therefore, they joined forces once more for this new adventure.

For this assignment we were invited for more than the online presence. In collaboration with Megawatt Advertising we created the entire branding of Ikigai. In addition, we supported the activation of the grand opening. With "the reason for being" as a starting point, we put ‘passion’ at the center. The passion for cooking, for hospitality and the passion for sports. What gets you up in the morning is different for everyone. We wanted to capture the passion for Ikigai and the professional athletes of PSV to inspire everyone else.

We’ve shot an atmospheric campaign movie. A film about the passion and energy of the family, entrepreneurship, the city of Eindhoven, PSV and the food served at Ikigai. Curious? Click here for the film. Due to the current government measures and the fight against Corona, the activities are now on hold. When this storm passes, we’re reaching out through newsletters, social media and smart SEA. Until then; stay safe!