CASE
Murale is the new kid in town at the web shop market. They offer high-end wall decoration with the added advantage that you can change the canvases for a completely different atmosphere. Murale started early this year and, after launch, asked for help from Megawatt Digital. They wanted to increase visibility among the target group, but were keen on conversion too.
APPROACH
We start out with a resource and content inventory. After that, we make a digital plan to not only determine the right target group, but thoroughly investigate with which message we can reach them best. We test with different areas of interest, so we feed the algorithm with data. Based on this, we optimise the campaign, as a result of which we have found Murale's high potential customers. Optimal setting of measurability is crucial in e-commerce. As a customer you want to know how much you get back for every euro you put in, or in other words: the ROAS (Return on Advertising Spend).
REALIZATION
The campaign is doing well and runs steady. Now, seven months later, we can announce that we have achieved a ROAS of 4.5 for Murale, within the given budget. With e-commerce being a numbers game, here’s some more. With an investment of around 10k we have reached just under 800,000 unique visitors. We are more than 2.5 million (!) views, almost 90,000 clicks and a CTR (Click Through Rate) of 3.46% further. And our client? He's happy. Just like us.
