RIGHT FIRST TIME

Philips

Project insights

  • Concept
  • Brand strategy
  • Photography
  • Copy
  • Campaign video
  • Campaign slogan
  • Design

CASE
When you think of the light bulb, you think of Philips. But when you think of an LED lamp, it’s Philips’s too? For professional installers, worldwide, this wasn’t the case. It was up to us to get the Philips brand name back to the top of the professional installer's list, when it comes to LED lighting.

HENK DE MAN

Account Manager - The Netherlands

APPROACH
A smart strategy and catchy concept convinced the MarCom team of Philips Lighting to opt for a collaboration with Megawatt Advertising. We show why it is so important for installers around the world to deliver work properly, the first time around. In a market where margins are under increasing pressure, it’s extremely important for installers to deliver quickly and without error.

REALIZATION
We’ve developed a complete 360 media mix that helps installers with every step of the process. From purchase, to knowledge transfer, to installation and service. The chosen tone of voice is informal, positive and practical. Philips understands the installer like no other and shows its added value through this comprehensive service.

TONY CARISSIMO

Professional Installer - United States

DENIS ZAGO

Professional Installer - Italy