CASE
Vogel's developed a new line of electric display lifts. This allows you to mount and intuitively use larger screens, both on the wall and on trolleys. The development is aimed at the education and corporate market. Megawatt Advertising was asked to come up with a name and payoff for this new product and develop all (sales) resources around it.
APPROACH
The new product line is an electrical system that allows the end user to intuitively move the screen in height. The electric display lifts distinguish themselves in terms of safety, ease of use and design. Because both the product rises above the competition and the user himself through the ease of use, we came up with RISE as the new series name and the payoff: Rise to the occasion.
REALIZATION
After the name and payoff landed (or took off, in this case), we moved on to the rest of the sales tools. We shot video content for promotion and social activation, took care of the photography (including art direction and casting) and came up with the webinar theme for the launch to business partners: Ready for lift off. Finally, we designed and compiled the brochure of the new product.
