{"id":3686,"date":"2024-07-20T11:21:14","date_gmt":"2024-07-20T09:21:14","guid":{"rendered":"https:\/\/megawatt.agency\/media\/"},"modified":"2026-05-14T11:10:50","modified_gmt":"2026-05-14T09:10:50","slug":"media","status":"publish","type":"page","link":"https:\/\/megawatt.agency\/en\/services\/media\/","title":{"rendered":"Media"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;all-child-categories row-wrp&#8221;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;left-col&#8221;]<\/p>\n<h1>PR &amp; Media<\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;left-col&#8221;]<\/p>\n<h2><span data-teams=\"true\">Most brands buy attention. Strong brands earn it.<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;cartegory_images_sec&#8221;][vc_column el_class=&#8221;cartegory_images_slider&#8221;]<div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/image-1-4.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/image-1-4.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/image-2-4.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/image-2-4.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/image-3-4.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/image-3-4.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/image-4-5.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/image-4-5.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/image-3-1.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/image-3-1.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;cat-description&#8221;]We believe in concepts and ideas that must first be able to work through \u2018earned\u2019 channels, and only then through owned and paid channels. After all, paid media can always be approached later. That is why we already consider PR &amp; media during the briefing phase: which story has news value, how can we create entertainment value, and what does the target audience want to talk about?<\/p>\n<p>Based on this earned-first mindset, paid media and owned channels act as amplifiers for something that is already working. This results in campaigns that stand out and get people talking, for brands that are not afraid to take the bold rather than the safe choice.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;child-category-sec child-cat&#8221;]<div class=\"child-category \" id=\"media-strategy\">\n            <div class=\"row-wrp\">\n                <div class=\"title\">\n                    <h2>PR &amp; Media Strategy<\/h2><\/div>\n                <div class=\"cnt-wrp\" style=\"\">\n                    <p>A product, brand, service, or campaign is nothing without the right attention at the right moment. When are you relevant, and when is something newsworthy? A razor-sharp PR &amp; Media strategy ensures your message lands exactly when it should.<\/p>\n<div class=\"hyperlink\"><a class=\"child-cat-case\" href=\"https:\/\/megawatt.agency\/en\/work\/\">Work<\/a><\/div>\n                <\/div>\n            <\/div>\n        <\/div><div class=\"child-category \" id=\"pr-events\">\n            <div class=\"row-wrp\">\n                <div class=\"title\">\n                    <h2>PR Events<\/h2><\/div>\n                <div class=\"cnt-wrp\" style=\"\">\n                    <p><span style=\"font-family: var(--global--font-secondary); font-size: var(--global--font-size-base);\">We can deploy PR and media tactfully and expertly over time, but a major PR event at the launch of a product, brand, service, or campaign delivers maximum stopping power.<\/span><\/p>\n<div class=\"hyperlink\"><a class=\"child-cat-case\" href=\"https:\/\/megawatt.agency\/en\/work\/\">Work<\/a><\/div>\n                <\/div>\n            <\/div>\n        <\/div><div class=\"child-category \" id=\"earned-media\">\n            <div class=\"row-wrp\">\n                <div class=\"title\">\n                    <h2>Earned Media<\/h2><\/div>\n                <div class=\"cnt-wrp\" style=\"\">\n                    <p>Earned media is publicity you don\u2019t buy, but earn through word of mouth, solid PR, or organic visibility. Going viral, anyone?<\/p>\n<div class=\"hyperlink\"><a class=\"child-cat-case\" href=\"https:\/\/megawatt.agency\/en\/work\/\">Work<\/a><\/div>\n                <\/div>\n            <\/div>\n        <\/div>[\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;view-all-service&#8221;][vc_btn title=&#8221;View all services&#8221; css=&#8221;&#8221; link=&#8221;url:https%3A%2F%2Fmegawatt.agency%2Fen%2Fservices%2F|title:View%20all%20services&#8221; el_class=&#8221;btn-all-service&#8221;][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>We create maximum energy for brands. Ready to supercharge your brand? Let&#039;s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:s&#46;&#107;w&#97;st&#64;megawatt.&#97;&#103;&#101;n&#99;y\">&#115;&#046;k&#119;ast&#064;m&#101;g&#097;&#119;&#097;&#116;&#116;&#046;&#097;&#103;&#101;&#110;&#099;y<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r&#46;&#100;&#105;llen&#64;m&#101;g&#97;&#119;&#97;&#116;&#116;.&#97;ge&#110;cy\">&#114;.di&#108;&#108;&#101;n&#064;&#109;&#101;&#103;&#097;wat&#116;&#046;a&#103;ency<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"selection-projects-wrp \"><div class=\"selection-projects-proud\">\n                    <div class=\"container\">\n                        <div class=\"row-wrp\">\n                            <div class=\"left-col\"><\/div>\n                            <div class=\"right-col\"><h2>Projects we are proud of<\/h2><a class=\"btn-projects\" href=\"https:\/\/megawatt.agency\/en\/work\/\" target=\"\">See all our work<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/work\/easytoys-time-for-better-toys-campaign\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Easytoys-time-for-better-toys-camapgne-2-1.jpg\" alt=\"Time for better toys\"><\/div><\/div><h2 class=\"post-title\">Time for better toys<\/h2><div class=\"post-category\">EasyToys<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/work\/netflix-drive-to-survive-activation\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Netflix-Drive-to-survive-Thumbnail.jpg\" alt=\"Drive to survive\"><\/div><\/div><h2 class=\"post-title\">Drive to survive<\/h2><div class=\"post-category\">Netflix<\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row el_class=&#8221;footer-work-single&#8221;][vc_column]<ul class=\"footer_work_section_element\"><li><h2>Work with us<\/h2><a class=\"button\" href=\"https:\/\/megawatt.agency\/en\/contact\/\" target=\"\">Contact<\/a><\/li><\/ul>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;all-child-categories row-wrp&#8221;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;left-col&#8221;] PR &amp; Media [\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;left-col&#8221;] Most brands buy attention. Strong brands earn it. [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;cartegory_images_sec&#8221;][vc_column el_class=&#8221;cartegory_images_slider&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;cat-description&#8221;]We believe in concepts and ideas that must first be able to work through \u2018earned\u2019 channels, and only then through owned and paid channels. After all, paid media can always be approached&hellip; <a class=\"more-link\" href=\"https:\/\/megawatt.agency\/en\/services\/media\/\">Continue reading <span class=\"screen-reader-text\">Media<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3076,"parent":0,"menu_order":70,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-3686","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media - Megawatt<\/title>\n<meta name=\"description\" content=\"One of the six services Megawatt focuses on. 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