{"id":3859,"date":"2024-12-05T13:50:07","date_gmt":"2024-12-05T12:50:07","guid":{"rendered":"https:\/\/megawatt.agency\/portfolio\/squid-game\/"},"modified":"2025-02-25T11:50:03","modified_gmt":"2025-02-25T10:50:03","slug":"squid-game","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/work\/netflix-squid-game-activation\/","title":{"rendered":"Squid game"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Squid Game<\/h1><\/div><div class=\"tags\"><ul><li>Netflix<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Scroll down<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Squid-Games-Banner-2.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Squid-Games-Banner-2.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong><span class=\"TextRun SCXW148522644 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW148522644 BCX4\">Did anyone say<\/span><span class=\"NormalTextRun SCXW148522644 BCX4\">\u00a0&#8220;stopping power&#8221;?<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW148522644 BCX4\"> <br class=\"SCXW148522644 BCX4\" \/><\/span><\/h1>\n<p>&nbsp;<\/p>\n<p><strong><span class=\"TextRun SCXW148522644 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW148522644 BCX4\">Background<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW148522644 BCX4\"> <br class=\"SCXW148522644 BCX4\" \/><\/span><span class=\"TextRun SCXW148522644 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW148522644 BCX4\">Then <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW148522644 BCX4\">Squid<\/span><span class=\"NormalTextRun SCXW148522644 BCX4\"> Game took the world by storm, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW148522644 BCX4\">Netflix<\/span><span class=\"NormalTextRun SCXW148522644 BCX4\"> us to create an unforgettable activation that <\/span><span class=\"NormalTextRun SCXW148522644 BCX4\">connected <\/span><span class=\"NormalTextRun SCXW148522644 BCX4\">to<\/span><span class=\"NormalTextRun SCXW148522644 BCX4\"> the massive hype.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW148522644 BCX4\"> <br class=\"SCXW148522644 BCX4\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW148522644 BCX4\"> <br class=\"SCXW148522644 BCX4\" \/><\/span>[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experiential<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/20211016-tomdoms_004-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/20211016-tomdoms_004-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/20211016-tomdoms_073-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/20211016-tomdoms_073-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/20211016-tomdoms_069-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/20211016-tomdoms_069-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<b><span data-contrast=\"auto\">Approach<\/span><\/b><span class=\"LineBreakBlob BlobObject DragDrop SCXW18175616 BCX4\"><br class=\"SCXW18175616 BCX4\" \/><\/span><span class=\"NormalTextRun SCXW243899829 BCX4\">Naturally, we re-created the <\/span><span class=\"NormalTextRun SCXW243899829 BCX4\">iconic <\/span><span class=\"NormalTextRun SCXW243899829 BCX4\">&#8216;Red Light, Green Light&#8217; game from the series, including a towering <\/span><span class=\"NormalTextRun SCXW243899829 BCX4\">4<\/span><span class=\"NormalTextRun CommentStart SCXW243899829 BCX4\">-meter-tall<\/span> <span class=\"NormalTextRun SCXW243899829 BCX4\">talking doll! <\/span><span class=\"NormalTextRun SCXW243899829 BCX4\">We got it up and running (pun intended)<\/span><span class=\"NormalTextRun SCXW243899829 BCX4\">, from <\/span><span class=\"NormalTextRun SCXW243899829 BCX4\">idea<\/span><span class=\"NormalTextRun SCXW243899829 BCX4\"> to production, all within just two weeks.<\/span>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/20211016-tomdoms_027-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/20211016-tomdoms_027-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/20211016-tomdoms_016-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/20211016-tomdoms_016-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/20211016-tomdoms_003-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/20211016-tomdoms_003-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW117988633 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW117988633 BCX4\">Results<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW117988633 BCX4\"> <br class=\"SCXW117988633 BCX4\" \/><\/span><span class=\"NormalTextRun SCXW131648606 BCX4\">Thousands of fans lined up to play the game, <\/span><span class=\"NormalTextRun SCXW131648606 BCX4\">which grabbed<\/span><span class=\"NormalTextRun SCXW131648606 BCX4\"> the attention of various media outlets. We <\/span><span class=\"NormalTextRun SCXW131648606 BCX4\">didn&#8217;t<\/span><span class=\"NormalTextRun SCXW131648606 BCX4\"> spend a single cent on <\/span><span class=\"NormalTextRun SCXW131648606 BCX4\">advertising. <\/span><span class=\"NormalTextRun SCXW131648606 BCX4\">That earned us a Cross Media Award<\/span><span class=\"NormalTextRun SCXW131648606 BCX4\"> in the category <\/span><span class=\"NormalTextRun SCXW131648606 BCX4\">Cross Media Case<\/span><span class=\"NormalTextRun SCXW131648606 BCX4\"> \u2013 and<\/span> <span class=\"NormalTextRun SCXW131648606 BCX4\">Squid Game became the biggest hit series Netflix has ever had in the Netherlands<\/span><span class=\"NormalTextRun SCXW131648606 BCX4\">. <\/span><span class=\"NormalTextRun SCXW131648606 BCX4\">So, in the end, the real winners were Netflix and us. No question about it.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/stranger-things\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/StrangerThings_Top_Mid_EXTRA.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Stranger Things<\/h2><div class=\"post-category\">Netflix<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/desperados\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/Desperados_Top_Mid_EXTRA.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Desperados<\/h2><div class=\"post-category\">Desperados<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>We create maximum energy for brands. Ready to supercharge your brand? Let&#039;s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;.k&#119;&#97;st&#64;meg&#97;wa&#116;t&#46;&#97;ge&#110;cy\">&#115;&#046;&#107;w&#097;s&#116;&#064;&#109;eg&#097;wa&#116;t.&#097;&#103;&#101;n&#099;y<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r&#46;&#100;&#105;&#108;&#108;&#101;&#110;&#64;&#109;&#101;ga&#119;a&#116;&#116;&#46;ag&#101;nc&#121;\">r.&#100;i&#108;&#108;&#101;&#110;&#064;m&#101;g&#097;&#119;&#097;t&#116;.&#097;&#103;e&#110;&#099;&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":3220,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[172,196],"portfolio-tag":[],"class_list":["post-3859","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-creative-en","portfolio-category-netflix-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Squid game - Megawatt<\/title>\n<meta name=\"description\" content=\"When Squid Game took the world by storm, Netflix wanted an activation. 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