{"id":3861,"date":"2024-12-25T14:03:05","date_gmt":"2024-12-25T13:03:05","guid":{"rendered":"https:\/\/megawatt.agency\/portfolio\/flip-grab\/"},"modified":"2026-03-30T15:19:18","modified_gmt":"2026-03-30T13:19:18","slug":"flip-grab","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/work\/samsung-flip-grab-activation\/","title":{"rendered":"Flip &#038; grab"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Flip &amp; Grab<\/h1><\/div><div class=\"tags\"><ul><li>Samsung<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Scroll down<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted  playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1178453867\/rendition\/720p\/file.mp4%20%28720p%29.mp4?loc=external&#038;oauth2_token_id=1809726402&#038;signature=b1cc705e4306340ab24f520af63d18b76692822fa12003d313ee2100f98785a4\" type=\"video\/mp4\">\n                    <\/video><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>Grabbing attention?<br \/>\nCheck. <\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">Background<\/span><\/b><br \/>\n<span class=\"NormalTextRun SCXW41991806 BCX4\">Samsung set us a challenge: generate buzz around the launch of the newest Galaxy Z Flip 4. They were looking for a brand experience with real stopping power<\/span><span class=\"NormalTextRun SCXW41991806 BCX4\">. S<\/span><span class=\"NormalTextRun SCXW41991806 BCX4\">omething to make <\/span><span class=\"NormalTextRun SCXW41991806 BCX4\">heads turn and feet<\/span><span class=\"NormalTextRun SCXW41991806 BCX4\"> pause<\/span><span class=\"NormalTextRun SCXW41991806 BCX4\">.<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experiential<\/li>\n<li>Content<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Flip-Grab3-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Flip-Grab3-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Flip-Grab5-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Flip-Grab5-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Flip-Grab-1013x1520.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Flip-Grab-1013x1520.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW29763768 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW29763768 BCX4\">Approach<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW29763768 BCX4\"> <br class=\"SCXW29763768 BCX4\" \/><\/span><span class=\"TextRun SCXW267672118 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW267672118 BCX4\">We pitched a bold concept<\/span><span class=\"NormalTextRun SCXW267672118 BCX4\">: <\/span><span class=\"NormalTextRun SCXW267672118 BCX4\">to supersize the Galaxy Z Flip 4 into the world&#8217;s largest claw machine<\/span><\/span><span class=\"TextRun SCXW267672118 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW267672118 BCX4\">. <\/span><span class=\"NormalTextRun SCXW267672118 BCX4\">Participants could grab <\/span><span class=\"NormalTextRun SCXW267672118 BCX4\">a numbered ball<\/span><span class=\"NormalTextRun SCXW267672118 BCX4\"> that <\/span><span class=\"NormalTextRun SCXW267672118 BCX4\">linked <\/span><span class=\"NormalTextRun SCXW267672118 BCX4\">to<\/span><span class=\"NormalTextRun SCXW267672118 BCX4\"> exciting prizes<\/span><span class=\"NormalTextRun SCXW267672118 BCX4\">,<\/span><span class=\"NormalTextRun SCXW267672118 BCX4\"> like Galaxy Z Flip 4 smartphones, watches, <\/span><span class=\"NormalTextRun SCXW267672118 BCX4\">tabs<\/span><span class=\"NormalTextRun SCXW267672118 BCX4\"> and buds. All within arm&#8217;s reach.<\/span><\/span>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Flip-Grab7-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Flip-Grab7-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Flip-Grab6-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Flip-Grab6-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Flip-Grab1-1013x1520.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Flip-Grab1-1013x1520.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<b><span data-contrast=\"none\">Results<\/span><\/b><br \/>\n<span data-contrast=\"none\">Day after day, we saw long queues of enthusiastic participants eager to try their luck. A dream come true for any marketer. And on top of that, we made the day for 200 lucky winners, sending them home with the latest gadgets from Samsung. <\/span><span data-contrast=\"none\">Challenge achieved.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images full-width-img\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Flip-Grab2-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Flip-Grab2-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/desperados\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/Desperados_Top_Mid_EXTRA.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Desperados<\/h2><div class=\"post-category\">Desperados<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/esn\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/ESN_Top_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Push Forward &#8211; ESN<\/h2><div class=\"post-category\">ESN<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>We create maximum energy for brands. Ready to supercharge your brand? Let&#039;s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;&#46;kwast&#64;m&#101;&#103;&#97;&#119;at&#116;&#46;&#97;&#103;e&#110;cy\">s&#046;&#107;wast&#064;me&#103;&#097;&#119;att&#046;&#097;&#103;e&#110;cy<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r&#46;d&#105;&#108;l&#101;&#110;&#64;&#109;&#101;&#103;aw&#97;&#116;&#116;&#46;ag&#101;ncy\">r.&#100;&#105;llen&#064;megaw&#097;tt.a&#103;en&#099;&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":3569,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[163,172,180,195],"portfolio-tag":[],"class_list":["post-3861","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-content-en","portfolio-category-creative-en","portfolio-category-experience-en","portfolio-category-samsung-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Flip &amp; grab - Megawatt<\/title>\n<meta name=\"description\" content=\"Samsung introduced their latest smartphone. 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