{"id":3863,"date":"2025-08-01T14:54:16","date_gmt":"2025-08-01T12:54:16","guid":{"rendered":"https:\/\/megawatt.agency\/portfolio\/el-hotel-de-papel\/"},"modified":"2026-03-30T12:28:55","modified_gmt":"2026-03-30T10:28:55","slug":"el-hotel-de-papel","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/work\/netflix-el-hotel-de-papel-activation\/","title":{"rendered":"El Hotel de Papel"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>El Hotel de Papel<\/h1><\/div><div class=\"tags\"><ul><li>Netflix<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Scroll down<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/08\/ElHoteldePapel_Top_Mid_EXTRA.png\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/08\/ElHoteldePapel_Top_Mid_EXTRA.png\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>Viva la resistencia <\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">Background<br \/>\n<\/span><\/b><span class=\"TextRun SCXW24460072 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW24460072 BCX4\">At the launch of the new season of La Casa de <\/span><span class=\"NormalTextRun SCXW24460072 BCX4\">Papel<\/span><span class=\"NormalTextRun SCXW24460072 BCX4\">, Netflix challenged us to create an unforgettable experience for fans that matched the<\/span> <span class=\"NormalTextRun SCXW24460072 BCX4\">thrilling intensity<\/span><span class=\"NormalTextRun SCXW24460072 BCX4\"> of the<\/span><span class=\"NormalTextRun SCXW24460072 BCX4\"> series.<\/span><\/span><span class=\"EOP SCXW24460072 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experiential<\/li>\n<li>Social<\/li>\n<li>Content<\/li>\n<li>Media<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/04-megawatt-fieldmarketing-zalando-activists-of-optimism-1024x604.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/04-megawatt-fieldmarketing-zalando-activists-of-optimism-1024x604.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/09-megawatt-fieldmarketing-zalando-activists-of-optimism_8.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/09-megawatt-fieldmarketing-zalando-activists-of-optimism_8.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/06-megawatt-fieldmarketing-zalando-activists-of-optimism_0.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/06-megawatt-fieldmarketing-zalando-activists-of-optimism_0.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<b><span data-contrast=\"none\">Approach <\/span><\/b><\/p>\n<p><span data-contrast=\"none\">We transformed the former gold vault of De Nederlandsche Bank in The Hague, now a stylish hotel, into a lifelike set from La Casa de Papel. This location became the stage for an immersive experience where fans could participate in a simulated heist.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">In the run-up to the new season&#8217;s launch, we invited 60 influencers to take part in the activation and share their experiences with their followers. During the launch weekend, we gave 30 lucky fans the chance to test their skills as part of La Resistencia. We also involved unsuspecting passersby in the action, making the activation even more memorable and perfectly capturing the intense atmosphere of the series.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><video id=\"vid\" autoplay muted  playsinline loop><source src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/611717676.hd_.mp4\" type=\"video\/mp4\"><\/video><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/03-Megawatt-fieldmarketing-NETFLIXCase-lcdp-1024x604.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/03-Megawatt-fieldmarketing-NETFLIXCase-lcdp-1024x604.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/10-megawatt-fieldmarketing-zalando-activists-of-optimism_6.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/10-megawatt-fieldmarketing-zalando-activists-of-optimism_6.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/desperados\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/Desperados_Top_Mid_EXTRA.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Desperados<\/h2><div class=\"post-category\">Desperados<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/esn\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/ESN_Top_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Push Forward &#8211; ESN<\/h2><div class=\"post-category\">ESN<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>We create maximum energy for brands. Ready to supercharge your brand? Let&#039;s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;.k&#119;a&#115;t&#64;&#109;&#101;&#103;&#97;&#119;a&#116;t&#46;&#97;&#103;enc&#121;\">&#115;.&#107;wa&#115;t&#064;&#109;&#101;&#103;aw&#097;&#116;&#116;&#046;&#097;&#103;e&#110;c&#121;<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:&#114;&#46;d&#105;l&#108;&#101;&#110;&#64;&#109;&#101;g&#97;wa&#116;&#116;&#46;&#97;gen&#99;y\">r.di&#108;l&#101;&#110;&#064;&#109;eg&#097;w&#097;tt.ag&#101;&#110;cy<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":2433,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[163,172,180,164,196,165],"portfolio-tag":[],"class_list":["post-3863","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-content-en","portfolio-category-creative-en","portfolio-category-experience-en","portfolio-category-media-en","portfolio-category-netflix-en","portfolio-category-social-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix success campaign: El hotel de Papel - Megawatt<\/title>\n<meta name=\"description\" content=\"Watch the success campaign &quot;El hotel de Papel&quot; for Netflix here. 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