{"id":3864,"date":"2024-11-19T15:20:21","date_gmt":"2024-11-19T14:20:21","guid":{"rendered":"https:\/\/megawatt.agency\/portfolio\/fritsies-lucky-clock\/"},"modified":"2025-02-25T11:48:18","modified_gmt":"2025-02-25T10:48:18","slug":"fritsies-lucky-clock","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/work\/staatsloterij-fritsies-lucky-clock-activation\/","title":{"rendered":"Fritsie&#8217;s lucky clock"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Fritsie&#039;s lucky clock<\/h1><\/div><div class=\"tags\"><ul><li>Staatsloterij<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Scroll down<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Scherm\u00adafbeelding-2024-08-01-om-17.16.17.png\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Scherm\u00adafbeelding-2024-08-01-om-17.16.17.png\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong><span class=\"TextRun SCXW81702924 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW81702924 BCX4\">When you share happiness, you multiply it.<\/span><\/span><span class=\"EOP SCXW81702924 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong>Background<\/strong><br \/>\n<span class=\"TextRun SCXW97570535 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW97570535 BCX4\">The New Year&#8217;s Eve draw and accompanying campaign of the <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW97570535 BCX4\">Staatsloterij<\/span><span class=\"NormalTextRun SCXW97570535 BCX4\"> have become a nationwide tradition. In 2021, <\/span><span class=\"NormalTextRun SCXW97570535 BCX4\">Fritsie<\/span><span class=\"NormalTextRun SCXW97570535 BCX4\">, a cuckoo-clock bird who could use some luck, showed us that happiness is even more beautiful when you share it with someone else. We were tasked with giving the campaign an <\/span><span class=\"NormalTextRun SCXW97570535 BCX4\">additional<\/span><span class=\"NormalTextRun SCXW97570535 BCX4\"> offline push and spreading happiness across the Netherlands.<\/span><\/span><span class=\"EOP SCXW97570535 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experiential<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok-Header-1520x816.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok-Header-1520x816.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok.2.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok.2.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok.3.png\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok.3.png\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<strong>Approach<br \/>\n<\/strong><\/p>\n<p><span data-contrast=\"none\">We created a heartwarming activation where people could send happiness to others with a video message recorded in a gigantic cuckoo clock. These messages were then printed on postcards and mailed to participants\u2019 loved ones.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Due to the success of our activation, we hosted a special event in the garden of Talpa in Hilversum. Here, the winners of a giveaway enjoyed a private concert by HAEVN, adding a memorable touch to the campaign.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span>[\/vc_column_text]<div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><div class=\"iframe-wrp\"><iframe src=\"https:\/\/player.vimeo.com\/video\/679054481?badge=0&#038;autopause=0?background=1\"\n                            frameborder=\"0\"\n                            allow=\"autoplay; fullscreen; picture-in-picture\"\n                            allowfullscreen><\/iframe><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/esn\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/ESN_Top_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Push Forward &#8211; ESN<\/h2><div class=\"post-category\">ESN<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/protein-canteen-melkunie\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Top_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Protein Canteen<\/h2><div class=\"post-category\">Melkunie<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>We create maximum energy for brands. Ready to supercharge your brand? Let&#039;s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;.k&#119;a&#115;t&#64;m&#101;ga&#119;&#97;t&#116;.a&#103;&#101;ncy\">&#115;.kw&#097;&#115;&#116;&#064;&#109;ega&#119;a&#116;t&#046;age&#110;cy<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r&#46;&#100;i&#108;&#108;&#101;n&#64;m&#101;&#103;&#97;&#119;at&#116;&#46;age&#110;c&#121;\">r&#046;di&#108;&#108;en&#064;&#109;&#101;gaw&#097;&#116;&#116;.ag&#101;n&#099;&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":3520,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[172,180],"portfolio-tag":[],"class_list":["post-3864","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-creative-en","portfolio-category-experience-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fritsies Lucky Clock - Bringing Happiness with Humor | Megawatt<\/title>\n<meta name=\"description\" content=\"Find out how Megawatt spread happiness in a playful way with the Fritsies Lucky Clock campaign. 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