{"id":3874,"date":"2024-08-02T08:23:55","date_gmt":"2024-08-02T06:23:55","guid":{"rendered":"https:\/\/megawatt.agency\/portfolio\/planet-festival\/"},"modified":"2025-02-25T11:47:11","modified_gmt":"2025-02-25T10:47:11","slug":"planet-festival","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/work\/the-athletes-foot-planet-festival-campaign\/","title":{"rendered":"Planet Festival"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Planet Festival<\/h1><\/div><div class=\"tags\"><ul><li>The Athlete&#039;s Foot<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Scroll down<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/The-Athletes-Foot-Planet-Festival-Header.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/The-Athletes-Foot-Planet-Festival-Header.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>What kind of festival-goer are you?<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong>Background<br \/>\n<\/strong>The Athlete&#8217;s Foot, global retailer of sneakers, athletic streetwear and lifestyle, needed our digital energy for a new campaign last summer. The formula is international, but the stores are run by franchisees. The question was to come up with a campaign with a focus on festival season. So collecting especially local data, in order to generate leads and traffic, was extra important.[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Social<\/li>\n<li>Content<\/li>\n<li>Media<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><video id=\"vid\" autoplay muted  playsinline loop><source src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/file-16.mp4\" type=\"video\/mp4\"><\/video><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/The-Athletes-Foot-Planet-Festival.1.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/The-Athletes-Foot-Planet-Festival.1.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/The-Athletes-Foot-Planet-Festival.2.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/The-Athletes-Foot-Planet-Festival.2.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<strong>Approach<br \/>\n<\/strong>Target group: GEN Z. A diverse target group, with diverse interests. An online quiz, consisting of 6 remarkable questions (read: bit of humor and a grain of salt), gave the quizer the answer to which festival type they are.<br \/>\nWant to know, right? Upon completing contact information, they had a chance to win festival tickets and merchandise.<br \/>\nWe pictured six types of festival-goers with a type name, matching look and sneakers.[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><video id=\"vid\" autoplay muted  playsinline loop><source src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/file-17.mp4\" type=\"video\/mp4\"><\/video><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/The-Athletes-Foot-Planet-Festival.3.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/The-Athletes-Foot-Planet-Festival.3.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/The-Athletes-Foot-Planet-Festival.4.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/The-Athletes-Foot-Planet-Festival.4.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/stranger-things\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/StrangerThings_Top_Mid_EXTRA.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Stranger Things<\/h2><div class=\"post-category\">Netflix<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/desperados\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/Desperados_Top_Mid_EXTRA.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Desperados<\/h2><div class=\"post-category\">Desperados<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>We create maximum energy for brands. Ready to supercharge your brand? Let&#039;s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;.k&#119;as&#116;&#64;&#109;egawa&#116;&#116;.a&#103;e&#110;&#99;&#121;\">s&#046;&#107;was&#116;&#064;megaw&#097;&#116;&#116;&#046;&#097;&#103;ency<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r&#46;dil&#108;e&#110;&#64;m&#101;g&#97;&#119;a&#116;t.age&#110;c&#121;\">r.&#100;i&#108;&#108;&#101;n&#064;&#109;e&#103;&#097;w&#097;&#116;t.&#097;&#103;&#101;&#110;cy<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":3508,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[163,164,165],"portfolio-tag":[],"class_list":["post-3874","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-content-en","portfolio-category-media-en","portfolio-category-social-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Athlete&#039;s Foot - Planet Festival | Megawatt<\/title>\n<meta name=\"description\" content=\"Find out how Megawatt inspired students for a fresh start with the Fresh to School campaign. 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