{"id":3877,"date":"2024-08-02T10:15:45","date_gmt":"2024-08-02T08:15:45","guid":{"rendered":"https:\/\/megawatt.agency\/portfolio\/unwrap-the-magic\/"},"modified":"2025-02-25T11:43:28","modified_gmt":"2025-02-25T10:43:28","slug":"unwrap-the-magic","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/work\/henm-unwrap-the-magic-campaign\/","title":{"rendered":"Unwrap the magic"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Unwrap the magic<\/h1><\/div><div class=\"tags\"><ul><li>H&amp;M<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Scroll down<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/HM-unwrap-the-magic.png\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/HM-unwrap-the-magic.png\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong><span class=\"TextRun SCXW142289625 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW142289625 BCX4\">Sleigh all day<\/span><span class=\"NormalTextRun SCXW142289625 BCX4\">.<\/span><\/span><span class=\"EOP SCXW142289625 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong><span class=\"TextRun SCXW121591085 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW121591085 BCX4\">Background<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW121591085 BCX4\"><strong><span class=\"SCXW121591085 BCX4\">\u00a0<\/span><\/strong><br class=\"SCXW121591085 BCX4\" \/><\/span><span class=\"TextRun SCXW121591085 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW121591085 BCX4\">We were<\/span><span class=\"NormalTextRun SCXW121591085 BCX4\"> called upon by H&amp;M to translate the global &#8216;Celebration of Style&#8217; campaign into a <\/span><span class=\"NormalTextRun SCXW121591085 BCX4\">festive<\/span><span class=\"NormalTextRun SCXW121591085 BCX4\"> in-store <\/span><span class=\"NormalTextRun SCXW121591085 BCX4\">experience<\/span><span class=\"NormalTextRun SCXW121591085 BCX4\"> for their <\/span><span class=\"NormalTextRun SCXW121591085 BCX4\">flagship <\/span><span class=\"NormalTextRun SCXW121591085 BCX4\">stores in Amsterdam and Berlin.<\/span><\/span><span class=\"EOP SCXW121591085 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experiential<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><div class=\"iframe-wrp\"><iframe src=\"https:\/\/player.vimeo.com\/video\/805869119?badge=0&#038;autopause=0?background=1\"\n                            frameborder=\"0\"\n                            allow=\"autoplay; fullscreen; picture-in-picture\"\n                            allowfullscreen><\/iframe><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW11988287 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW11988287 BCX4\">Approach<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW11988287 BCX4\"><strong><span class=\"SCXW11988287 BCX4\">\u00a0<\/span><\/strong><br class=\"SCXW11988287 BCX4\" \/><\/span><span class=\"TextRun SCXW11988287 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW11988287 BCX4\">We developed a gift-giving area that offered <\/span><span class=\"NormalTextRun SCXW11988287 BCX4\">shoppers<\/span><span class=\"NormalTextRun SCXW11988287 BCX4\"> a magical experience. We created eye-catching displays right in the heart of the store that drew visitors into the experience. By using the finest and most luxurious materials, we transformed the setting into a truly festive eyecatcher<\/span><span class=\"NormalTextRun SCXW11988287 BCX4\">\u2014including <\/span><span class=\"NormalTextRun SCXW11988287 BCX4\">a <\/span><span class=\"NormalTextRun SCXW11988287 BCX4\">selfie box<\/span><span class=\"NormalTextRun SCXW11988287 BCX4\">.<\/span><\/span>[\/vc_column_text]<div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><div class=\"iframe-wrp\"><iframe src=\"https:\/\/player.vimeo.com\/video\/805870785?badge=0&#038;autopause=0?background=1\"\n                            frameborder=\"0\"\n                            allow=\"autoplay; fullscreen; picture-in-picture\"\n                            allowfullscreen><\/iframe><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/desperados\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/Desperados_Top_Mid_EXTRA.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Desperados<\/h2><div class=\"post-category\">Desperados<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/esn\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/ESN_Top_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Push Forward &#8211; ESN<\/h2><div class=\"post-category\">ESN<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>We create maximum energy for brands. Ready to supercharge your brand? Let&#039;s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;.kwast&#64;&#109;eg&#97;&#119;&#97;tt&#46;ag&#101;n&#99;&#121;\">&#115;.k&#119;&#097;&#115;t&#064;m&#101;&#103;&#097;&#119;&#097;&#116;t.age&#110;cy<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r&#46;&#100;i&#108;&#108;&#101;&#110;&#64;m&#101;g&#97;&#119;&#97;t&#116;.a&#103;&#101;nc&#121;\">r&#046;&#100;&#105;&#108;le&#110;&#064;&#109;e&#103;&#097;&#119;a&#116;&#116;.&#097;&#103;&#101;n&#099;y<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":3588,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[172,180,198],"portfolio-tag":[],"class_list":["post-3877","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-creative-en","portfolio-category-experience-en","portfolio-category-hm-en-2","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unwrap the magic - Megawatt<\/title>\n<meta name=\"description\" content=\"H&amp;M wanted something different. 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