{"id":3893,"date":"2024-09-16T14:46:36","date_gmt":"2024-09-16T12:46:36","guid":{"rendered":"https:\/\/megawatt.agency\/portfolio\/good-or-salty\/"},"modified":"2025-02-25T11:30:32","modified_gmt":"2025-02-25T10:30:32","slug":"goed-of-zout","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/work\/nierstichting-goed-of-zout-campaign\/","title":{"rendered":"Goed of zout"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Goed of zout<\/h1><\/div><div class=\"tags\"><ul><li>Nierstichting<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Scroll down<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/DSC_0655-1-scaled.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/DSC_0655-1-scaled.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong><span class=\"TextRun SCXW102665994 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW102665994 BCX4\">Helping the world become less salty.<\/span><\/span><span class=\"EOP SCXW102665994 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong>Background<br \/>\n<\/strong><span class=\"TextRun SCXW104161763 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW104161763 BCX4\">A year into <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104161763 BCX4\">Nierstichting&#8217;s<\/span><span class=\"NormalTextRun SCXW104161763 BCX4\"> &#8220;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104161763 BCX4\">Goed<\/span><span class=\"NormalTextRun SCXW104161763 BCX4\"> of <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104161763 BCX4\">Zout<\/span><span class=\"NormalTextRun SCXW104161763 BCX4\">&#8221; campaign, which included an educational quiz and shared health tips and recipes through the &#8220;Lekker <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104161763 BCX4\">gezond<\/span><span class=\"NormalTextRun SCXW104161763 BCX4\">&#8221; magazine, we were brought on board to inject new strategic and creative energy into the initiative.<\/span><\/span><span class=\"EOP SCXW104161763 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experiential<\/li>\n<li>Social<\/li>\n<li>Content<\/li>\n<li>Media<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/DSC_0599-1024x681.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/DSC_0599-1024x681.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/DSC_0733-681x1024.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/DSC_0733-681x1024.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/DSC_0875-681x1024.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/DSC_0875-681x1024.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW82858004 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82858004 BCX4\">Approach<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW82858004 BCX4\"> <br class=\"SCXW82858004 BCX4\" \/><\/span><span class=\"TextRun SCXW229561764 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW229561764 BCX4\">Using our formula (Insight \u00d7 Creativity \u00d7 Reach = Result), we improved the existing campaign by launching a miniseries featuring <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW229561764 BCX4\">Nierstichting<\/span><span class=\"NormalTextRun SCXW229561764 BCX4\"> ambassador Sandra <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW229561764 BCX4\">Ysbrandy<\/span><span class=\"NormalTextRun SCXW229561764 BCX4\">. This series addressed the problem of high salt intake with three videos, each transforming a traditionally high-salt dish into a healthier, low-salt version. We also revamped the &#8220;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW229561764 BCX4\">Goed<\/span><span class=\"NormalTextRun SCXW229561764 BCX4\"> of <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW229561764 BCX4\">Zout<\/span><span class=\"NormalTextRun SCXW229561764 BCX4\">&#8221; quiz to boost user interaction and <\/span><span class=\"NormalTextRun SCXW229561764 BCX4\">optimize<\/span><span class=\"NormalTextRun SCXW229561764 BCX4\"> lead generation. By developing three different variants, we gathered key insights to effectively maximize conversion rates.<\/span><\/span><span class=\"EOP SCXW229561764 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images full-width-img\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/03-Megawatt-Digital-Nierstichting-Goed-of-zout-1024x576.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/03-Megawatt-Digital-Nierstichting-Goed-of-zout-1024x576.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW45617475 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45617475 BCX4\">Result<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW45617475 BCX4\"> <br class=\"SCXW45617475 BCX4\" \/><\/span><span class=\"NormalTextRun SCXW6829398 BCX4\">The campaign was a sweet success. We not only met, but <\/span><span class=\"NormalTextRun SCXW6829398 BCX4\">greatly exceeded<\/span><span class=\"NormalTextRun SCXW6829398 BCX4\"> our <\/span><span class=\"NormalTextRun SCXW6829398 BCX4\">initial<\/span><span class=\"NormalTextRun SCXW6829398 BCX4\"> goals, generating four times the expected number of leads. Many people watched the videos all the way through. This high engagement reduced the CPM rates, allowing us to reach even more people effectively and efficiently.<\/span>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><div class=\"image_or_video banner-video\"><video autoplay muted  loop=\"\" playsinline preload=\"metadata\" id=\"vimeo-video\" class=\"vimeo-video\"><source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1000706774\/rendition\/720p\/file.mp4?loc=external&#038;log_user=0&#038;signature=769963a0f382bd8e72a648a1f5c328d2f6252423fd17025427e06369863d1666\" type=\"video\/mp4\"><\/video><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/protein-canteen-melkunie\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Top_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Protein Canteen<\/h2><div class=\"post-category\">Melkunie<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Top_Mid_EXTRA.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Squid Game 2<\/h2><div class=\"post-category\">Netflix<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>We create maximum energy for brands. Ready to supercharge your brand? Let&#039;s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:s&#46;kwas&#116;&#64;me&#103;&#97;w&#97;tt&#46;agen&#99;y\">s.&#107;wa&#115;&#116;&#064;megaw&#097;&#116;&#116;.&#097;g&#101;&#110;c&#121;<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:&#114;.di&#108;le&#110;&#64;&#109;ega&#119;a&#116;t&#46;age&#110;cy\">&#114;.&#100;i&#108;le&#110;&#064;&#109;e&#103;&#097;&#119;&#097;tt.&#097;g&#101;&#110;c&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":2420,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[172,180,199,164,190,165],"portfolio-tag":[],"class_list":["post-3893","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-creative-en","portfolio-category-experience-en","portfolio-category-kidney-foundation","portfolio-category-media-en","portfolio-category-nierstichting-en","portfolio-category-social-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Goed of zout - Megawatt<\/title>\n<meta name=\"description\" content=\"Success campaign &quot;Goed of Zout&quot; for de Nierstichting. 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