{"id":3895,"date":"2024-09-16T14:09:18","date_gmt":"2024-09-16T12:09:18","guid":{"rendered":"https:\/\/megawatt.agency\/portfolio\/time-for-better-toys\/"},"modified":"2025-02-25T11:31:20","modified_gmt":"2025-02-25T10:31:20","slug":"time-for-better-toys","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/work\/easytoys-time-for-better-toys-campaign\/","title":{"rendered":"Time for better toys"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Time for better toys<\/h1><\/div><div class=\"tags\"><ul><li>EasyToys<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Scroll down<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Easytoys-time-for-better-toys-camapgne-1-1.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Easytoys-time-for-better-toys-camapgne-1-1.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong><span class=\"TextRun SCXW17760797 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW17760797 BCX4\">Turning <\/span><span class=\"NormalTextRun SCXW17760797 BCX4\">no-no\u2019s<\/span><span class=\"NormalTextRun SCXW17760797 BCX4\"> into<\/span><span class=\"NormalTextRun SCXW17760797 BCX4\"> \u201cYes, oh yes<\/span><span class=\"NormalTextRun SCXW17760797 BCX4\">!<\/span><span class=\"NormalTextRun SCXW17760797 BCX4\">\u201d<\/span><\/span><span class=\"EOP SCXW17760797 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong><span class=\"TextRun SCXW128301974 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW128301974 BCX4\">Background<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW128301974 BCX4\"><br \/>\n<\/span><span data-contrast=\"none\">Getting EasyToys noticed online is not so easy, because when it comes to social media, anything that even remotely flirts with eroticism is a no-go. That sucks. So, we needed to crack a hard nut: how to advertise sex toys without explicitly showing them. Or in other words: how to fuck the system.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experiential<\/li>\n<li>Social<\/li>\n<li>Content<\/li>\n<li>Media<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/07-megawatt-digital-Time-for-better-toys-easytoys-block-1520x897.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/07-megawatt-digital-Time-for-better-toys-easytoys-block-1520x897.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/02a-megawatt-digital-Time-for-better-toys-easytoys-grid-4_2.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/02a-megawatt-digital-Time-for-better-toys-easytoys-grid-4_2.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/03a-megawatt-digital-Time-for-better-toys-easytoys-grid-4_2.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/03a-megawatt-digital-Time-for-better-toys-easytoys-grid-4_2.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW128301974 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW128301974 BCX4\">Approach<br \/>\n<\/span><\/span><\/strong><span data-contrast=\"none\">Ordinary items from the kitchen have found their way to the bedroom.<\/span> <span data-contrast=\"none\">From cucumber-turned-dildos to spatulas for spanking. EasyToys thinks we deserve better.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">We crafted content that&#8217;s cheeky enough for humans to chuckle, but subtle enough to fly under <\/span><span data-contrast=\"auto\">Meta\u2019s <\/span><span data-contrast=\"none\">radar. Our ads led to a clever quiz that guided users to find their ideal toy and tempted them with a discount voucher as a sweet bonus.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text]<div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted  playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1006852775\/rendition\/1080p\/file.mp4?loc=external&#038;log_user=0&#038;signature=6a208bedc5d09ae171f38d08643f1060979c935a5e75b6971758ded700d8a61e\" type=\"video\/mp4\">\n                    <\/video><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW267827854 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW267827854 BCX4\">Results<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW267827854 BCX4\"> <br class=\"SCXW267827854 BCX4\" \/><\/span><span class=\"NormalTextRun SCXW6315436 BCX4\">The campaign <\/span><span class=\"NormalTextRun SCXW6315436 BCX4\">didn\u2019t<\/span><span class=\"NormalTextRun SCXW6315436 BCX4\"> just hit the spot, it reached new highs<\/span><span class=\"NormalTextRun SCXW6315436 BCX4\">!<\/span><span class=\"NormalTextRun SCXW6315436 BCX4\"> With a whopping conversion rate of <\/span><span class=\"NormalTextRun SCXW6315436 BCX4\">nearly 30%<\/span><span class=\"NormalTextRun SCXW6315436 BCX4\"> we can safely say we outsmarted the algorithms. <\/span><span class=\"NormalTextRun SCXW6315436 BCX4\">This <\/span><span class=\"NormalTextRun SCXW6315436 BCX4\">includes<\/span> <span class=\"NormalTextRun SCXW6315436 BCX4\">everyone who fully completed and <\/span><span class=\"NormalTextRun SCXW6315436 BCX4\">submitted<\/span><span class=\"NormalTextRun SCXW6315436 BCX4\"> the personality test form. <\/span><span class=\"NormalTextRun SCXW6315436 BCX4\">And just between us<\/span><span class=\"NormalTextRun SCXW6315436 BCX4\">, <\/span><span class=\"NormalTextRun SCXW6315436 BCX4\">i<\/span><span class=\"NormalTextRun SCXW6315436 BCX4\">t seems women<\/span><span class=\"NormalTextRun SCXW6315436 BCX4\"> are particularly keen on this <\/span><span class=\"NormalTextRun SCXW6315436 BCX4\">kind of t<\/span><span class=\"NormalTextRun SCXW6315436 BCX4\">oy <\/span><span class=\"NormalTextRun SCXW6315436 BCX4\">st<\/span><span class=\"NormalTextRun SCXW6315436 BCX4\">ory<\/span><span class=\"NormalTextRun SCXW6315436 BCX4\">\u2026<\/span>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><div class=\"image_or_video banner-video\"><video autoplay muted  loop=\"\" playsinline preload=\"metadata\" id=\"vimeo-video\" class=\"vimeo-video\"><source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1000734011\/rendition\/1080p\/file.mp4?loc=external&#038;log_user=0&#038;signature=91b900df89577f137733e4d36dc8b4e7d5e04c82336c1f6870550699418028d3\" type=\"video\/mp4\"><\/video><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/esn\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/ESN_Top_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Push Forward &#8211; ESN<\/h2><div class=\"post-category\">ESN<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/protein-canteen-melkunie\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Top_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Protein Canteen<\/h2><div class=\"post-category\">Melkunie<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>We create maximum energy for brands. Ready to supercharge your brand? Let&#039;s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;&#46;k&#119;&#97;&#115;t&#64;me&#103;&#97;w&#97;t&#116;&#46;age&#110;&#99;&#121;\">s.&#107;wast&#064;&#109;ega&#119;at&#116;&#046;&#097;gen&#099;&#121;<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:&#114;.&#100;&#105;&#108;&#108;&#101;&#110;&#64;&#109;egawat&#116;.ag&#101;&#110;&#99;y\">r&#046;&#100;i&#108;&#108;e&#110;&#064;m&#101;&#103;&#097;wa&#116;t&#046;&#097;&#103;e&#110;&#099;y<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":3532,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[163,172,180,164,165],"portfolio-tag":[],"class_list":["post-3895","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-content-en","portfolio-category-creative-en","portfolio-category-experience-en","portfolio-category-media-en","portfolio-category-social-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Time for better toys - Megawatt<\/title>\n<meta name=\"description\" content=\"Getting EasyToys noticed is not easy, on social media anything flirting with erotica is a no-go. 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