{"id":3897,"date":"2025-12-16T13:42:53","date_gmt":"2025-12-16T12:42:53","guid":{"rendered":"https:\/\/megawatt.agency\/portfolio\/ferry-is-back\/"},"modified":"2025-02-25T11:32:36","modified_gmt":"2025-02-25T10:32:36","slug":"ferry-is-back","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/work\/netflix-ferry-is-back-activation\/","title":{"rendered":"Ferry is back"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Ferry is back<\/h1><\/div><div class=\"tags\"><ul><li>Netflix<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Scroll down<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Ferry_PSV_spelersstoel-min-e1723641623545.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Ferry_PSV_spelersstoel-min-e1723641623545.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>Over nimme zee\u2018k toch!\u00a0<\/strong><\/h1>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Background<\/span><\/b><br \/>\n<span data-contrast=\"none\">\u201cFerry is back and everyone should know it\u201d, Netflix said. \u201cConsider it done\u201d, we replied.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">(You know, the one from the Dutch Netflix hits Undercover and, naturally, Ferry.)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experiential<\/li>\n<li>Social<\/li>\n<li>Content<\/li>\n<li>Media<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/MI1A9907-2-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/MI1A9907-2-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/MI1A9981-2-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/MI1A9981-2-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Ferry_De_Willem_take-over_Netflix_account-min-2.png\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Ferry_De_Willem_take-over_Netflix_account-min-2.png\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<b><span data-contrast=\"auto\">Approach<br \/>\n<\/span><\/b><span data-contrast=\"none\">We delved deep into the (fan) culture and tapped into Ferry&#8217;s well know love for PSV. From this starting point we created a savvy content strategy and orchestrated a series of guerrilla stunts that made it look like Ferry and his gang were taking over not just PSV, but the entire city of Eindhoven.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Our campaign kicked off with a viral video of Ferry at Cafetaria De Willem, which he boldly renamed De Ferry. We then scaled up Ferry\u2019s takeover, with Ferry renaming city streets after himself. And trust us, that was just the warm-up.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text]<div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted  playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/998718139\/rendition\/1080p\/file.mp4?loc=external&#038;log_user=0&#038;signature=6047a87310989a5c895091ad87af6c43e10f03cc8ff077a68921c4ba2cad34f1\" type=\"video\/mp4\">\n                    <\/video><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW83946193 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW83946193 BCX4\">Results<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW83946193 BCX4\"> <br class=\"SCXW83946193 BCX4\" \/><\/span><span class=\"TextRun SCXW238518514 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart SCXW238518514 BCX4\">Oh boy, this blew up. (Luckily <\/span><span class=\"NormalTextRun SCXW238518514 BCX4\">not literally<\/span><span class=\"NormalTextRun SCXW238518514 BCX4\">. Y<\/span><span class=\"NormalTextRun SCXW238518514 BCX4\">ou never know with Ferry<\/span><span class=\"NormalTextRun SCXW238518514 BCX4\">.<\/span><span class=\"NormalTextRun SCXW238518514 BCX4\">..) <\/span><span class=\"NormalTextRun SCXW238518514 BCX4\">With just 6 owned posts, we made headlines and reached 7.7 million people<\/span><span class=\"NormalTextRun SCXW238518514 BCX4\"> \u2013 <\/span><span class=\"NormalTextRun SCXW238518514 BCX4\">not only highlighting the series but truly bringing it to life.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW238518514 BCX4\"><span class=\"SCXW238518514 BCX4\">\u00a0<\/span><\/span>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/MI1A9867-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/MI1A9867-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/MI1A9675-1013x1520.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/MI1A9675-1013x1520.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Ferry_gespot-1-1216x1520.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Ferry_gespot-1-1216x1520.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/mexicano-niet-zomaar-een-snack-2-2\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_ArlaOchtenbar_Top_Left-1.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Make more of mornings<\/h2><div class=\"post-category\">Arla<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/chiquita\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_Chiquita_Bot_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">It&#8217;s not easy being green<\/h2><div class=\"post-category\">Chiquita<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>We create maximum energy for brands. Ready to supercharge your brand? Let&#039;s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;.kwas&#116;&#64;me&#103;awat&#116;&#46;&#97;ge&#110;c&#121;\">&#115;&#046;&#107;wa&#115;t&#064;me&#103;a&#119;a&#116;t&#046;a&#103;en&#099;&#121;<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:&#114;&#46;dil&#108;&#101;n&#64;&#109;e&#103;a&#119;&#97;tt&#46;&#97;gen&#99;&#121;\">r&#046;d&#105;&#108;&#108;&#101;n&#064;m&#101;ga&#119;&#097;t&#116;&#046;a&#103;e&#110;&#099;y<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":3540,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[163,172,180,164,196,165],"portfolio-tag":[],"class_list":["post-3897","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-content-en","portfolio-category-creative-en","portfolio-category-experience-en","portfolio-category-media-en","portfolio-category-netflix-en","portfolio-category-social-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ferry is back - Megawatt<\/title>\n<meta name=\"description\" content=\"&quot;Ferry is back and everyone should know that,&quot; Netflix said. Find out how Megawatt took over Philips Stadium and Eindhoven.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megawatt.agency\/en\/work\/netflix-ferry-is-back-activation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferry is back - Megawatt\" \/>\n<meta property=\"og:description\" content=\"&quot;Ferry is back and everyone should know that,&quot; Netflix said. 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