{"id":3898,"date":"2024-12-15T13:34:05","date_gmt":"2024-12-15T12:34:05","guid":{"rendered":"https:\/\/megawatt.agency\/portfolio\/enter-the-maze\/"},"modified":"2026-03-30T15:56:44","modified_gmt":"2026-03-30T13:56:44","slug":"enter-the-maze","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/work\/samsung-enter-the-maze-activation\/","title":{"rendered":"Enter the maze"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Enter the maze<\/h1><\/div><div class=\"tags\"><ul><li>Samsung<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Scroll down<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted  playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1178467080\/rendition\/540p\/file.mp4%20%28540p%29.mp4?loc=external&#038;oauth2_token_id=1809726402&#038;signature=a9a9d54892ed7e6c4e08662129a47220fb34051c513ae1a0c0fcb13597c483d1\" type=\"video\/mp4\">\n                    <\/video><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong><span class=\"TextRun SCXW169621350 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW169621350 BCX4\">Where nature meets technology.<\/span><\/span><span class=\"EOP SCXW169621350 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/strong><\/h1>\n<p><strong><span class=\"TextRun SCXW146619218 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW146619218 BCX4\">Background<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW146619218 BCX4\"><strong><span class=\"SCXW146619218 BCX4\">\u00a0<\/span><\/strong><br class=\"SCXW146619218 BCX4\" \/><\/span><span class=\"TextRun SCXW146619218 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW146619218 BCX4\">For the launch of the Samsung Galaxy S23, <\/span><span class=\"NormalTextRun SCXW146619218 BCX4\">Samsung<\/span><span class=\"NormalTextRun SCXW146619218 BCX4\"> embraced a global campaign themed around botanical beauty. <\/span><span class=\"NormalTextRun SCXW146619218 BCX4\">Ou<\/span><span class=\"NormalTextRun SCXW146619218 BCX4\">r<\/span><span class=\"NormalTextRun SCXW146619218 BCX4\"> task<\/span><span class=\"NormalTextRun SCXW146619218 BCX4\"> was<\/span> <span class=\"NormalTextRun SCXW146619218 BCX4\">to <\/span><span class=\"NormalTextRun SCXW146619218 BCX4\">develop an activation that would allow Gen Z to interactively engage with the phone and discover its standout features: a 200-megapixel camera, a unique <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146619218 BCX4\">Nightography<\/span><span class=\"NormalTextRun SCXW146619218 BCX4\"> mode and a flawless selfie mode.<\/span><\/span><span class=\"EOP SCXW146619218 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experiential<\/li>\n<li>Media<\/li>\n<li>Social<\/li>\n<li>Content<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/RemyOnline-107305-scaled-1.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/RemyOnline-107305-scaled-1.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW212421392 BCX4\"><span class=\"SCXW212421392 BCX4\">\u00a0<\/span><\/span><span class=\"TextRun SCXW212421392 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW212421392 BCX4\">Approach<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW212421392 BCX4\"><strong><span class=\"SCXW212421392 BCX4\">\u00a0<\/span><\/strong><br class=\"SCXW212421392 BCX4\" \/><\/span><span class=\"TextRun SCXW212421392 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW212421392 BCX4\">Inspired by the idea that both botanical gardens and technology are full of discoveries, <\/span><span class=\"NormalTextRun SCXW212421392 BCX4\">we crafted a visually captivating and highly <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW212421392 BCX4\">Instagrammable<\/span> <span class=\"NormalTextRun SCXW212421392 BCX4\">setting<\/span><span class=\"NormalTextRun SCXW212421392 BCX4\">. <\/span><span class=\"NormalTextRun SCXW212421392 BCX4\">In this immersive <\/span><span class=\"NormalTextRun SCXW212421392 BCX4\">activation<\/span><span class=\"NormalTextRun SCXW212421392 BCX4\">, participants navigated through a beautiful maze and playfully uncovered the unique features of the new Galaxy S23. Those who discovered all three key features received fantastic prizes.<\/span><\/span>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-108751-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-108751-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-107298-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-107298-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-108054-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-108054-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<b><span data-contrast=\"none\">Results<\/span><\/b><br \/>\n<span data-contrast=\"none\">The activation attracted over 7,500 visitors and thousands of prizes were given away, ranging from flower seeds to a brand-new Galaxy S23 phone.<\/span> <span data-contrast=\"none\">Nobody left the maze empty-handed.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">By integrating gamification and utilizing Snapchat, we added a playful dimension to the botanical experience, significantly boosting engagement with the younger audience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-107282-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-107282-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-108769-min-1013x1520.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-108769-min-1013x1520.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-108822-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-108822-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/desperados\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/Desperados_Top_Mid_EXTRA.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Desperados<\/h2><div class=\"post-category\">Desperados<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/esn\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/ESN_Top_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Push Forward &#8211; 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Let&#039;s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;&#46;&#107;&#119;&#97;&#115;t&#64;m&#101;gaw&#97;t&#116;&#46;&#97;&#103;e&#110;&#99;&#121;\">&#115;&#046;&#107;&#119;&#097;s&#116;&#064;m&#101;g&#097;&#119;att.a&#103;ency<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:&#114;&#46;&#100;&#105;&#108;&#108;&#101;n&#64;me&#103;&#97;watt.a&#103;&#101;ncy\">r&#046;&#100;ill&#101;n&#064;mega&#119;&#097;tt.&#097;g&#101;&#110;c&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":3567,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[163,172,180,195,165],"portfolio-tag":[],"class_list":["post-3898","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-content-en","portfolio-category-creative-en","portfolio-category-experience-en","portfolio-category-samsung-en","portfolio-category-social-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enter the maze - Megawatt<\/title>\n<meta name=\"description\" content=\"An activation around the theme of botanical garden. 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