{"id":3900,"date":"2024-11-20T08:44:30","date_gmt":"2024-11-20T07:44:30","guid":{"rendered":"https:\/\/megawatt.agency\/portfolio\/what-the-fanta\/"},"modified":"2025-02-25T11:33:44","modified_gmt":"2025-02-25T10:33:44","slug":"what-the-fanta","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/work\/what-the-fanta-activation\/","title":{"rendered":"What the Fanta"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>What the Fanta<\/h1><\/div><div class=\"tags\"><ul><li>Fanta<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Scroll down<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/What-the-Fanta.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/What-the-Fanta.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>It is new.<br \/>\nIt&#8217;s blue.<br \/>\nAnd everyone is talking about it. <\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong><span class=\"TextRun SCXW103102608 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW103102608 BCX4\">Background<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW103102608 BCX4\"><strong><span class=\"SCXW103102608 BCX4\">\u00a0<\/span><\/strong><br class=\"SCXW103102608 BCX4\" \/><\/span><span class=\"TextRun SCXW103102608 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW103102608 BCX4\">Fanta regularly introduces a mysterious new flavor<\/span><span class=\"NormalTextRun SCXW103102608 BCX4\"> k<\/span><span class=\"NormalTextRun SCXW103102608 BCX4\">nown only to insiders<\/span><span class=\"NormalTextRun SCXW103102608 BCX4\">.<\/span> <span class=\"NormalTextRun SCXW103102608 BCX4\">E<\/span><span class=\"NormalTextRun SCXW103102608 BCX4\">ven the packaging <\/span><span class=\"NormalTextRun SCXW103102608 BCX4\">reveals nothing, <\/span><span class=\"NormalTextRun SCXW103102608 BCX4\">except that <\/span><span class=\"NormalTextRun SCXW103102608 BCX4\">it&#8217;s<\/span><span class=\"NormalTextRun SCXW103102608 BCX4\"> Fanta<\/span><span class=\"NormalTextRun SCXW103102608 BCX4\">.<\/span> <span class=\"NormalTextRun SCXW103102608 BCX4\">They brought us on board to spark a local buzz that would match the global #WhatTheFanta hype and wrap <\/span><span class=\"NormalTextRun SCXW103102608 BCX4\">up<\/span><span class=\"NormalTextRun SCXW103102608 BCX4\"> an unforgettable finale.<\/span><\/span><span class=\"EOP SCXW103102608 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experiential<\/li>\n<li>Media<\/li>\n<li>Social<\/li>\n<li>Content<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"awards-getting_elements\"><h2>Awards<\/h2><ul><li><div class=\"image\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/dutch-creativity-award.svg\" class=\"attachment-large size-large\" alt=\"\" \/><\/div><div class=\"content\"><h3><p>Dutch Creativity Award - 1e plaats - 2023<\/p>\n<\/h3><\/div><\/li><li><div class=\"image\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/dutch-design-awards.svg\" class=\"attachment-large size-large\" alt=\"\" \/><\/div><div class=\"content\"><h3><p>Awwwards Site of the Day 2023<\/p>\n<\/h3><\/div><\/li><li><div class=\"image\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"369\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/awwwards-seeklogo.svg\" class=\"attachment-large size-large\" alt=\"\" style=\"width:100%;height:49.33%;max-width:150px;\" \/><\/div><div class=\"content\"><h3><p>Awwwards Site of the Day 2023<\/p>\n<\/h3><\/div><\/li><\/ul>\n            <\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/What-the-Fanta4-1520x855.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/What-the-Fanta4-1520x855.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/What-the-Fanta5-1520x855.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/What-the-Fanta5-1520x855.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/What-the-Fanta2-1520x855.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/What-the-Fanta2-1520x855.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW135982505 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW135982505 BCX4\">Approach<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW135982505 BCX4\"><strong><span class=\"SCXW135982505 BCX4\">\u00a0<\/span><\/strong><br class=\"SCXW135982505 BCX4\" \/><\/span><span class=\"TextRun SCXW135982505 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW135982505 BCX4\">We joined forces with rapper <\/span><span class=\"NormalTextRun SCXW135982505 BCX4\">Leafs<\/span> <span class=\"NormalTextRun SCXW135982505 BCX4\">to roll out Unfolding Flavors<\/span><span class=\"NormalTextRun SCXW135982505 BCX4\">, <\/span><span class=\"NormalTextRun SCXW135982505 BCX4\">a series <\/span><span class=\"NormalTextRun SCXW135982505 BCX4\">in which<\/span><span class=\"NormalTextRun SCXW135982505 BCX4\"> he<\/span><span class=\"NormalTextRun SCXW135982505 BCX4\"> teams up with <\/span><span class=\"NormalTextRun SCXW135982505 BCX4\">a lineup of <\/span><span class=\"NormalTextRun SCXW135982505 BCX4\">special<\/span><span class=\"NormalTextRun SCXW135982505 BCX4\"> guest<\/span><span class=\"NormalTextRun SCXW135982505 BCX4\">s<\/span><\/span> <span class=\"TextRun SCXW135982505 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW135982505 BCX4\">and viewers in search of the unknown flavor<\/span><span class=\"NormalTextRun SCXW135982505 BCX4\">. <\/span><span class=\"NormalTextRun SCXW135982505 BCX4\">He <\/span><span class=\"NormalTextRun SCXW135982505 BCX4\">went into<\/span><span class=\"NormalTextRun SCXW135982505 BCX4\"> full detective mode to crack the case of the mystery flavor<\/span><span class=\"NormalTextRun SCXW135982505 BCX4\"> and <\/span><span class=\"NormalTextRun SCXW135982505 BCX4\">encouraged fans to join the conversation<\/span><span class=\"NormalTextRun SCXW135982505 BCX4\">, <\/span><span class=\"NormalTextRun SCXW135982505 BCX4\">turning the whole thing into what might just be the nation&#8217;s grandest <\/span><span class=\"NormalTextRun SCXW135982505 BCX4\">guessing game<\/span><span class=\"NormalTextRun SCXW135982505 BCX4\"> ever<\/span><span class=\"NormalTextRun SCXW135982505 BCX4\">.<\/span><\/span><span class=\"EOP SCXW135982505 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"\"><div class=\"images full-width-img\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/What-the-Fanta1-1520x855.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/What-the-Fanta1-1520x855.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div><div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"\"><div class=\"images full-width-img\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/What-the-Fanta3-1520x855.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/What-the-Fanta3-1520x855.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/protein-canteen-melkunie\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Top_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Protein Canteen<\/h2><div class=\"post-category\">Melkunie<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Top_Mid_EXTRA.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Squid Game 2<\/h2><div class=\"post-category\">Netflix<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>We create maximum energy for brands. Ready to supercharge your brand? Let&#039;s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;&#46;&#107;&#119;as&#116;&#64;m&#101;ga&#119;&#97;&#116;t.age&#110;c&#121;\">&#115;&#046;k&#119;ast&#064;&#109;&#101;&#103;a&#119;&#097;&#116;t.a&#103;en&#099;&#121;<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r.&#100;&#105;&#108;len&#64;&#109;&#101;&#103;&#97;wa&#116;&#116;&#46;ag&#101;n&#99;y\">r.d&#105;l&#108;en&#064;&#109;e&#103;a&#119;a&#116;&#116;.a&#103;&#101;n&#099;&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":3277,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[163,172,180,192,164],"portfolio-tag":[],"class_list":["post-3900","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-content-en","portfolio-category-creative-en","portfolio-category-experience-en","portfolio-category-fanta-en","portfolio-category-media-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What the Fanta - Megawatt<\/title>\n<meta name=\"description\" content=\"Fanta regularly introduces a new flavor that only insiders know about. 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