{"id":3901,"date":"2024-12-02T12:30:43","date_gmt":"2024-12-02T11:30:43","guid":{"rendered":"https:\/\/megawatt.agency\/portfolio\/refresh-internship\/"},"modified":"2025-02-25T11:40:13","modified_gmt":"2025-02-25T10:40:13","slug":"refresh-stage","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/work\/sprite-refresh-stage-activation\/","title":{"rendered":"Refresh stage"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Refresh internship<\/h1><\/div><div class=\"tags\"><ul><li>Sprite<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Scroll down<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-Stage-Woo-Hah-festival-4.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-Stage-Woo-Hah-festival-4.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>Refresh yourself. <\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">Background<\/span><\/b><span data-ccp-props=\"{\"><br \/>\n<\/span><span class=\"TextRun SCXW41260787 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW41260787 BCX4\">Sprite wanted a way to reinforce their repositioning during WOO <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW41260787 BCX4\">HAH!,<\/span><span class=\"NormalTextRun SCXW41260787 BCX4\"> Europe&#8217;s biggest hip-hop festival.<\/span><\/span><span class=\"EOP SCXW41260787 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experiential<\/li>\n<li>Content<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><div class=\"image_or_video banner-video\"><\/div><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage-WOO-HAH-festival-1-1-1185x1520.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage-WOO-HAH-festival-1-1-1185x1520.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage-WOO-HAH-festival-2-1-1185x1520.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage-WOO-HAH-festival-2-1-1185x1520.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<b><span data-contrast=\"none\">Approach<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">WOO HAH! is packed with young, stylish festival-goers who always want to look fresh. However, the dusty or muddy festival grounds make that quite challenging.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">That\u2019s why we created the Sprite Refresh Stage. Modeled after a car wash, this experience takes visitors through various refreshing stages, ending with the ultimate refreshment: a can of Sprite.<\/span><\/p>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><div class=\"image_or_video banner-video\"><\/div><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage-WOO-HAH-festival-4-1-1520x1520.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage-WOO-HAH-festival-4-1-1520x1520.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage-WOO-HAH-festival-3-1.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage-WOO-HAH-festival-3-1.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div><div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage-WOO-HAH-festival-7-1520x858.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage-WOO-HAH-festival-7-1520x858.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage-WOO-HAH-festival-5-1520x897.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage-WOO-HAH-festival-5-1520x897.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage-WOO-HAH-festival-6-1520x857.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage-WOO-HAH-festival-6-1520x857.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/mexicano-niet-zomaar-een-snack-2-2\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_ArlaOchtenbar_Top_Left-1.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Make more of mornings<\/h2><div class=\"post-category\">Arla<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/chiquita\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_Chiquita_Bot_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">It&#8217;s not easy being green<\/h2><div class=\"post-category\">Chiquita<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>We create maximum energy for brands. Ready to supercharge your brand? Let&#039;s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:s.&#107;w&#97;&#115;t&#64;&#109;egaw&#97;&#116;&#116;.ag&#101;ncy\">s&#046;kw&#097;&#115;&#116;&#064;m&#101;&#103;&#097;&#119;&#097;t&#116;.&#097;&#103;&#101;&#110;&#099;y<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:&#114;&#46;d&#105;&#108;l&#101;&#110;&#64;meg&#97;wa&#116;t&#46;&#97;&#103;&#101;&#110;cy\">r&#046;di&#108;&#108;&#101;&#110;&#064;m&#101;ga&#119;&#097;&#116;&#116;.agency<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":3474,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[163,172,180],"portfolio-tag":[],"class_list":["post-3901","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-content-en","portfolio-category-creative-en","portfolio-category-experience-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Success campaign Sprite: Refresh stage - Megawatt<\/title>\n<meta name=\"description\" content=\"Sprite wanted to reinforce their new image during WOO HAH!, Europe&#039;s largest hip-hop festival. We developed the Refresh stage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megawatt.agency\/en\/work\/sprite-refresh-stage-activation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Success campaign Sprite: Refresh stage - Megawatt\" \/>\n<meta property=\"og:description\" content=\"Sprite wanted to reinforce their new image during WOO HAH!, Europe&#039;s largest hip-hop festival. We developed the Refresh stage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/megawatt.agency\/en\/work\/sprite-refresh-stage-activation\/\" \/>\n<meta property=\"og:site_name\" content=\"Megawatt\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-25T10:40:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/megawatt.agency\/en\/work\/sprite-refresh-stage-activation\/\",\"url\":\"https:\/\/megawatt.agency\/en\/work\/sprite-refresh-stage-activation\/\",\"name\":\"Success campaign Sprite: Refresh stage - Megawatt\",\"isPartOf\":{\"@id\":\"https:\/\/megawatt.agency\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/megawatt.agency\/en\/work\/sprite-refresh-stage-activation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/megawatt.agency\/en\/work\/sprite-refresh-stage-activation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage.jpg\",\"datePublished\":\"2024-12-02T11:30:43+00:00\",\"dateModified\":\"2025-02-25T10:40:13+00:00\",\"description\":\"Sprite wanted to reinforce their new image during WOO HAH!, Europe's largest hip-hop festival. We developed the Refresh stage.\",\"breadcrumb\":{\"@id\":\"https:\/\/megawatt.agency\/en\/work\/sprite-refresh-stage-activation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/megawatt.agency\/en\/work\/sprite-refresh-stage-activation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/megawatt.agency\/en\/work\/sprite-refresh-stage-activation\/#primaryimage\",\"url\":\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage.jpg\",\"contentUrl\":\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage.jpg\",\"width\":500,\"height\":600,\"caption\":\"Sprite - Refresh stage\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/megawatt.agency\/en\/work\/sprite-refresh-stage-activation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/megawatt.agency\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolios\",\"item\":\"https:\/\/megawatt.agency\/en\/portfolio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Refresh stage\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/megawatt.agency\/en\/#website\",\"url\":\"https:\/\/megawatt.agency\/en\/\",\"name\":\"Megawatt\",\"description\":\"We supercharge brands\",\"publisher\":{\"@id\":\"https:\/\/megawatt.agency\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/megawatt.agency\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/megawatt.agency\/en\/#organization\",\"name\":\"Megawatt\",\"url\":\"https:\/\/megawatt.agency\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/megawatt.agency\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/Vector.svg\",\"contentUrl\":\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/Vector.svg\",\"width\":160,\"height\":32,\"caption\":\"Megawatt\"},\"image\":{\"@id\":\"https:\/\/megawatt.agency\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Success campaign Sprite: Refresh stage - Megawatt","description":"Sprite wanted to reinforce their new image during WOO HAH!, Europe's largest hip-hop festival. We developed the Refresh stage.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/megawatt.agency\/en\/work\/sprite-refresh-stage-activation\/","og_locale":"en_US","og_type":"article","og_title":"Success campaign Sprite: Refresh stage - Megawatt","og_description":"Sprite wanted to reinforce their new image during WOO HAH!, Europe's largest hip-hop festival. We developed the Refresh stage.","og_url":"https:\/\/megawatt.agency\/en\/work\/sprite-refresh-stage-activation\/","og_site_name":"Megawatt","article_modified_time":"2025-02-25T10:40:13+00:00","og_image":[{"width":500,"height":600,"url":"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/megawatt.agency\/en\/work\/sprite-refresh-stage-activation\/","url":"https:\/\/megawatt.agency\/en\/work\/sprite-refresh-stage-activation\/","name":"Success campaign Sprite: Refresh stage - Megawatt","isPartOf":{"@id":"https:\/\/megawatt.agency\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/megawatt.agency\/en\/work\/sprite-refresh-stage-activation\/#primaryimage"},"image":{"@id":"https:\/\/megawatt.agency\/en\/work\/sprite-refresh-stage-activation\/#primaryimage"},"thumbnailUrl":"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage.jpg","datePublished":"2024-12-02T11:30:43+00:00","dateModified":"2025-02-25T10:40:13+00:00","description":"Sprite wanted to reinforce their new image during WOO HAH!, Europe's largest hip-hop festival. We developed the Refresh stage.","breadcrumb":{"@id":"https:\/\/megawatt.agency\/en\/work\/sprite-refresh-stage-activation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/megawatt.agency\/en\/work\/sprite-refresh-stage-activation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/megawatt.agency\/en\/work\/sprite-refresh-stage-activation\/#primaryimage","url":"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage.jpg","contentUrl":"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Sprite-Refresh-stage.jpg","width":500,"height":600,"caption":"Sprite - Refresh stage"},{"@type":"BreadcrumbList","@id":"https:\/\/megawatt.agency\/en\/work\/sprite-refresh-stage-activation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/megawatt.agency\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolios","item":"https:\/\/megawatt.agency\/en\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Refresh stage"}]},{"@type":"WebSite","@id":"https:\/\/megawatt.agency\/en\/#website","url":"https:\/\/megawatt.agency\/en\/","name":"Megawatt","description":"We supercharge brands","publisher":{"@id":"https:\/\/megawatt.agency\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/megawatt.agency\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/megawatt.agency\/en\/#organization","name":"Megawatt","url":"https:\/\/megawatt.agency\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/megawatt.agency\/en\/#\/schema\/logo\/image\/","url":"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/Vector.svg","contentUrl":"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/Vector.svg","width":160,"height":32,"caption":"Megawatt"},"image":{"@id":"https:\/\/megawatt.agency\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/megawatt.agency\/en\/wp-json\/wp\/v2\/portfolio\/3901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/megawatt.agency\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/megawatt.agency\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/megawatt.agency\/en\/wp-json\/wp\/v2\/media\/3474"}],"wp:attachment":[{"href":"https:\/\/megawatt.agency\/en\/wp-json\/wp\/v2\/media?parent=3901"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/megawatt.agency\/en\/wp-json\/wp\/v2\/portfolio-category?post=3901"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/megawatt.agency\/en\/wp-json\/wp\/v2\/portfolio-tag?post=3901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}