{"id":4610,"date":"2024-11-25T17:07:21","date_gmt":"2024-11-25T16:07:21","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=4610"},"modified":"2026-03-26T14:34:45","modified_gmt":"2026-03-26T13:34:45","slug":"from-online-to-offline","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/work\/hm-the-member-program\/","title":{"rendered":"H&#038;M The Member Program"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>From online to offline<\/h1><\/div><div class=\"tags\"><ul><li>H&amp;M<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_Introduction_11_GeenTitles.00_01_00_14_DeNoise-scaled.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_Introduction_11_GeenTitles.00_01_00_14_DeNoise-scaled.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>Shop till you drop<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong>Background<\/strong><br \/>\n<span class=\"TextRun SCXW113097117 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW113097117 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">H&amp;M<\/span><span class=\"NormalTextRun SCXW113097117 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">\u2019<\/span><span class=\"NormalTextRun SCXW113097117 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">s members are worth their weight in gold. They <\/span><span class=\"NormalTextRun SCXW113097117 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">provide<\/span><span class=\"NormalTextRun SCXW113097117 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> valuable insights and, in return, receive fantastic deals and extra discounts. While online <\/span><span class=\"NormalTextRun SCXW113097117 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">conversations are exactly where H&amp;M wants them<\/span><span class=\"NormalTextRun SCXW113097117 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">, there<\/span><span class=\"NormalTextRun SCXW113097117 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">\u2019<\/span><span class=\"NormalTextRun SCXW113097117 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">s still room for improvement on the shop floor. H&amp;M&#8217;s question: how do we raise awareness among our store staff about all the opportunities to entice shoppers to become members? But with so many employees on the floor, how do you engage them in a light-hearted manner without it feeling like a lesson? Challenge accepted!<\/span><\/span><span class=\"EOP SCXW113097117 BCX4\" data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:312}\">\u00a0<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experiential<\/li>\n<li>Social<\/li>\n<li>Content<\/li>\n<li>Media<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_Introduction_11_GeenTitles.00_00_13_20_DeNoise-1520x855.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_Introduction_11_GeenTitles.00_00_13_20_DeNoise-1520x855.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_Introduction_11_GeenTitles.00_00_46_03_DeNoise-1520x855.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_Introduction_11_GeenTitles.00_00_46_03_DeNoise-1520x855.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_MemberAmbassador_11_GeenTitles.00_00_50_16_DeNoise-1520x855.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_MemberAmbassador_11_GeenTitles.00_00_50_16_DeNoise-1520x855.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW82858004 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82858004 BCX4\">Approach<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW82858004 BCX4\"> <br class=\"SCXW82858004 BCX4\" \/><\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">We opted for: Simply. Great. Content. Divided into six digestible themes and chapters, each introduced by light-hearted videos. How does the membership programme actually work, and why is it so beneficial and important? From these videos, we extracted catchy snippets to support the message and transformed the content into playful gamification. This allowed staff to quickly and effortlessly familiarise themselves with all the ins and outs of the membership.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:312}\">\u00a0<\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:312}\">\u00a0<\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">From drop games to quick quizzes and ranking games\u2014each activity offered a playful perspective on a different topic. To strengthen the strategy, we employed the See-Think-Do-Care model. With the help of our creative teams, production house, and digital experts, we ensured the experience was not only fun and engaging but also educational and completely on-brand.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:312}\">\u00a0<\/span><\/p>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><div class=\"image_or_video banner-video\"><video autoplay muted  loop=\"\" playsinline preload=\"metadata\" id=\"vimeo-video\" class=\"vimeo-video\"><source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1031177091\/rendition\/1080p\/file.mp4?loc=external&#038;log_user=0&#038;signature=e3351468c36a311fbcd41bc60b54641244a411d1fdf07c26f6a990b1fa578ebd\" type=\"video\/mp4\"><\/video><\/div><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW45617475 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45617475 BCX4\">Result<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW45617475 BCX4\"> <br class=\"SCXW45617475 BCX4\" \/><\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span class=\"TextRun SCXW73496371 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW73496371 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">Employee engagement at H&amp;M saw a significant boost! <\/span><span class=\"NormalTextRun SCXW73496371 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">Nearly every<\/span><span class=\"NormalTextRun SCXW73496371 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> store <\/span><span class=\"NormalTextRun SCXW73496371 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">participated<\/span><span class=\"NormalTextRun SCXW73496371 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> enthusiastically, and staff became actively involved in the membership <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW73496371 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">programme<\/span><span class=\"NormalTextRun SCXW73496371 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">. A crucial detail: sensitive privacy data remained under the radar. <\/span><span class=\"NormalTextRun SCXW73496371 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">Very important<\/span><span class=\"NormalTextRun SCXW73496371 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">! H&amp;M was also pleased with the approach and the results. Strategy, development, execution: all on point!<\/span><\/span><span class=\"EOP SCXW73496371 BCX4\" data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:312}\">\u00a0<\/span><\/p>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images full-width-img\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_FittingRoom_11_GeenTitles.00_00_34_05_DeNoise-1520x855.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/HM_FittingRoom_11_GeenTitles.00_00_34_05_DeNoise-1520x855.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/protein-canteen-melkunie\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Top_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Protein Canteen<\/h2><div class=\"post-category\">Melkunie<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Top_Mid_EXTRA.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Squid Game 2<\/h2><div class=\"post-category\">Netflix<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>We create maximum energy for brands. Ready to supercharge your brand? Let&#039;s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;&#46;&#107;wa&#115;t&#64;&#109;&#101;&#103;a&#119;&#97;tt.ag&#101;&#110;c&#121;\">s.k&#119;&#097;st&#064;&#109;ega&#119;a&#116;t.a&#103;&#101;n&#099;&#121;<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:&#114;.d&#105;ll&#101;n&#64;&#109;&#101;&#103;a&#119;&#97;&#116;&#116;.age&#110;cy\">r.&#100;il&#108;e&#110;&#064;mega&#119;&#097;tt&#046;&#097;&#103;&#101;&#110;cy<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":4594,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[172,180,198,199,164,165],"portfolio-tag":[],"class_list":["post-4610","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-creative-en","portfolio-category-experience-en","portfolio-category-hm-en-2","portfolio-category-kidney-foundation","portfolio-category-media-en","portfolio-category-social-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H&amp;M The Member Program - Megawatt<\/title>\n<meta name=\"description\" content=\"Success campaign &quot;From online to offline&#039;&#039;. How Megawatt used smart content to increase engagement and strengthen the membership program.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megawatt.agency\/en\/work\/hm-the-member-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&amp;M The Member Program - Megawatt\" \/>\n<meta property=\"og:description\" content=\"Success campaign &quot;From online to offline&#039;&#039;. 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