{"id":4619,"date":"2025-11-21T12:14:16","date_gmt":"2025-11-21T11:14:16","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=4619"},"modified":"2025-02-25T11:28:34","modified_gmt":"2025-02-25T10:28:34","slug":"from-online-to-offline-2","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/work\/jde-alarmclock\/","title":{"rendered":"JDE Coffee Alarm Clock"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>JDE Coffee alarm clock<\/h1><\/div><div class=\"tags\"><ul><li>Jacobs Douwe Egberts<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/Megawatt-Douwe-Egberts-koffiewekker-00000004-min.png\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/Megawatt-Douwe-Egberts-koffiewekker-00000004-min.png\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>Wake me up, before you Go Go<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong>Background<\/strong><\/p>\n<p><span class=\"TextRun SCXW110129541 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW110129541 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">Megawatt took Jacobs Douwe Egberts on an inspirational trip to Lowlands, resulting in a <\/span><span class=\"NormalTextRun SCXW110129541 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">great<\/span><span class=\"NormalTextRun SCXW110129541 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> assignment: convince the Lowlands visitor that Douwe Egberts is right for them by conveying the brand message authentically. And when <\/span><span class=\"NormalTextRun SCXW110129541 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">do you fancy your cup of coffee the most<\/span><span class=\"NormalTextRun SCXW110129541 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">? Exactly: Good morning, Lowlands!<\/span><\/span><span class=\"EOP SCXW110129541 BCX4\" data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:312}\">\u00a0<\/span>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Experiential<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/Megawatt-Douwe-Egberts-koffiewekker-00000016-min-1520x855.png\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/Megawatt-Douwe-Egberts-koffiewekker-00000016-min-1520x855.png\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/Megawatt-Douwe-Egberts-koffiewekker-00000007-min-1520x855.png\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/Megawatt-Douwe-Egberts-koffiewekker-00000007-min-1520x855.png\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/Megawatt-Douwe-Egberts-koffiewekker-00000029-min-1520x855.png\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/Megawatt-Douwe-Egberts-koffiewekker-00000029-min-1520x855.png\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW82858004 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82858004 BCX4\">Approach<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW82858004 BCX4\"> <br class=\"SCXW82858004 BCX4\" \/><\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span class=\"TextRun SCXW175822704 BCX4\" lang=\"AR-SA\" xml:lang=\"AR-SA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW175822704 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">\u201c<\/span><\/span><span class=\"TextRun SCXW175822704 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW175822704 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">Good morning, Lowlands<\/span><span class=\"NormalTextRun SCXW175822704 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">, <\/span><span class=\"NormalTextRun SCXW175822704 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">we<\/span><span class=\"NormalTextRun SCXW175822704 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">\u2019<\/span><span class=\"NormalTextRun SCXW175822704 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">re<\/span><span class=\"NormalTextRun SCXW175822704 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> back<\/span><\/span><span class=\"TextRun SCXW175822704 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW175822704 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">! <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175822704 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">Your<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175822704 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">favourite<\/span><span class=\"NormalTextRun SCXW175822704 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> Coffee Alarm <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175822704 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">from<\/span><span class=\"NormalTextRun SCXW175822704 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> Douwe Egberts.<\/span><\/span><span class=\"TextRun SCXW175822704 BCX4\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW175822704 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">\u201d <\/span><\/span><span class=\"TextRun SCXW175822704 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW175822704 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">Every morning, armed with backpacks full of steaming, deliciously aromatic coffee, we roamed the campsites. The coffee was served in iconic D.E cups featuring festival-specific conversation starters to spark connections between people. With sleepy eyes but big smiles, the warm coffee was gratefully received. Wonderful conversations, wild stories, and enthusiastic plans were shared while gathered around the coffee cart.<\/span><\/span><span class=\"EOP SCXW175822704 BCX4\" data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:312}\">\u00a0<\/span><\/p>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><div class=\"image_or_video banner-video\"><video autoplay muted  loop=\"\" playsinline preload=\"metadata\" id=\"vimeo-video\" class=\"vimeo-video\"><source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1031884120\/rendition\/1080p\/file.mp4?loc=external&#038;log_user=0&#038;signature=dcc92bb59063b0721294c2a404fe5a63c732426a74ce4f7796b63ea3c90e7747\" type=\"video\/mp4\"><\/video><\/div><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW45617475 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45617475 BCX4\">Result<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW45617475 BCX4\"> <br class=\"SCXW45617475 BCX4\" \/><\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span class=\"TextRun SCXW8593833 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW8593833 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">With an <\/span><span class=\"NormalTextRun SCXW8593833 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">above <\/span><span class=\"NormalTextRun SCXW8593833 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">average rating<\/span> <span class=\"NormalTextRun SCXW8593833 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">from the visitors, we can conclude that a D<\/span><span class=\"NormalTextRun SCXW8593833 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">ouwe Egberts <\/span><span class=\"NormalTextRun SCXW8593833 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">cup of coffee in the morning was considered &#8216;very welcome.&#8217; We also scored highly on the list of all Awareness Activations at Lowlands. In summary, we <\/span><span class=\"NormalTextRun SCXW8593833 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">provided <\/span><span class=\"NormalTextRun SCXW8593833 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">a warm, familiar experience where everyone <\/span><span class=\"NormalTextRun SCXW8593833 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">immediately<\/span><span class=\"NormalTextRun SCXW8593833 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> felt at home at one of the six Lowlands campsites. <\/span><span class=\"NormalTextRun SCXW8593833 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">We<\/span><span class=\"NormalTextRun SCXW8593833 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">\u2019<\/span><span class=\"NormalTextRun SCXW8593833 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">re<\/span><span class=\"NormalTextRun SCXW8593833 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> happy, Jacobs Douwe Egberts is happy, and our Superchargers rated the activation with the highest score<\/span><span class=\"NormalTextRun SCXW8593833 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> possible.\u00a0<\/span><\/span><span class=\"EOP SCXW8593833 BCX4\" data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:312}\">\u00a0<\/span><\/p>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/Megawatt-Douwe-Egberts-koffiewekker-00000012-min-1520x855.png\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/Megawatt-Douwe-Egberts-koffiewekker-00000012-min-1520x855.png\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/Megawatt-Douwe-Egberts-koffiewekker-00000006-min-1520x855.png\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/Megawatt-Douwe-Egberts-koffiewekker-00000006-min-1520x855.png\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/Megawatt-Douwe-Egberts-koffiewekker-00000002-min-2-1520x855.png\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/11\/Megawatt-Douwe-Egberts-koffiewekker-00000002-min-2-1520x855.png\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/work\/netflix-ferry-is-back-activation\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/MI1A9675-scaled.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Ferry is back<\/h2><div class=\"post-category\">Netflix<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/work\/netflix-el-hotel-de-papel-activation\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/09-megawatt-fieldmarketing-zalando-activists-of-optimism_8.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">El Hotel de Papel<\/h2><div class=\"post-category\">Netflix<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:s&#46;&#107;&#119;&#97;&#115;t&#64;&#109;&#101;g&#97;&#119;at&#116;&#46;&#97;&#103;&#101;ncy\">s.&#107;&#119;a&#115;t&#064;meg&#097;wa&#116;&#116;.a&#103;enc&#121;<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r&#46;d&#105;&#108;le&#110;&#64;&#109;eg&#97;&#119;&#97;t&#116;.&#97;&#103;e&#110;c&#121;\">&#114;&#046;&#100;il&#108;&#101;n&#064;&#109;&#101;g&#097;wa&#116;t.a&#103;e&#110;&#099;y<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":4621,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[180],"portfolio-tag":[],"class_list":["post-4619","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-experience-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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