{"id":4684,"date":"2024-12-10T09:58:09","date_gmt":"2024-12-10T08:58:09","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=4684"},"modified":"2025-02-25T11:27:03","modified_gmt":"2025-02-25T10:27:03","slug":"samsung-ai-cafe","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/work\/samsung-ai-cafe\/","title":{"rendered":"AI Caf\u00e9"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>AI Cafe<\/h1><\/div><div class=\"tags\"><ul><li>Samsung<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/Samsung-Megawatt-Utrecht-11-05-2024-Foto-Dave-van-Hout-4062-min-scaled.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/Samsung-Megawatt-Utrecht-11-05-2024-Foto-Dave-van-Hout-4062-min-scaled.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>Circle to search; the new AI<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong>Background<\/strong><br \/>\n<span class=\"TextRun SCXW195722729 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW195722729 BCX4\">In collaboration with Samsung, we brought a touch of Korea to the Netherlands. The new Galaxy S24 took <\/span><span class=\"NormalTextRun SCXW195722729 BCX4\">center<\/span><span class=\"NormalTextRun SCXW195722729 BCX4\"> stage, and it was our mission to strike the perfect balance between buzz and excitement. It was essential for visitors to experience the impressive Circle to Search with Google and Live Translation features firsthand. These caf\u00e9s <\/span><span class=\"NormalTextRun SCXW195722729 BCX4\">aren\u2019t<\/span><span class=\"NormalTextRun SCXW195722729 BCX4\"> just a place to discover the magic of Galaxy AI; <\/span><span class=\"NormalTextRun SCXW195722729 BCX4\">they\u2019re<\/span><span class=\"NormalTextRun SCXW195722729 BCX4\"> also a fantastic opportunity to enhance Samsung\u2019s brand <\/span><span class=\"NormalTextRun SCXW195722729 BCX4\">perception<\/span><span class=\"NormalTextRun SCXW195722729 BCX4\">, especially among Gen Z and Co.\u00a0<\/span><\/span><span class=\"EOP SCXW195722729 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experience<\/li>\n<li>Content<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/Samsung-Megawatt-Utrecht-11-05-2024-Foto-Dave-van-Hout-2-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/Samsung-Megawatt-Utrecht-11-05-2024-Foto-Dave-van-Hout-2-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/Samsung-Megawatt-Utrecht-11-05-2024-Foto-Dave-van-Hout-5488-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/Samsung-Megawatt-Utrecht-11-05-2024-Foto-Dave-van-Hout-5488-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/Samsung-Megawatt-Utrecht-11-05-2024-Foto-Dave-van-Hout-3810-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/Samsung-Megawatt-Utrecht-11-05-2024-Foto-Dave-van-Hout-3810-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW82858004 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82858004 BCX4\">Approach<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW82858004 BCX4\"><strong><span class=\"SCXW82858004 BCX4\"><br \/>\n<\/span><\/strong><span class=\"SCXW82858004 BCX4\"><span class=\"TextRun SCXW61656850 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW61656850 BCX4\">The Galaxy AI Caf\u00e9 was designed to be a total experience: Korean texts, vibrant neon lights, and a bartender who speaks Korean \u2013 all to immerse visitors in Korean culture. Guests kicked things off with a YouTube Short on a Samsung Galaxy Z Fold 6 or Samsung Galaxy Z Flip 6 device. Did a snack pop up in the YouTube Short video that caught their eye? They only had to circle it using Google\u2019s \u2018Circle to Search\u2019 tool and order it through the AI feature, Live Translate. Easy, quick, and without any language barriers. Pretty cool, right?\u00a0<\/span><\/span><span class=\"EOP SCXW61656850 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/span><\/span>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><div class=\"image_or_video banner-video\"><video autoplay muted  loop=\"\" playsinline preload=\"metadata\" id=\"vimeo-video\" class=\"vimeo-video\"><source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1037734414\/rendition\/1080p\/file.mp4?loc=external&#038;log_user=0&#038;signature=7a572357c5de86b0cc0f8f8978fcfb361f169264e406aaa905ea661296482e5f\" type=\"video\/mp4\"><\/video><\/div><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW45617475 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45617475 BCX4\">Result<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW45617475 BCX4\"> <br class=\"SCXW45617475 BCX4\" \/><\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span class=\"TextRun SCXW223209999 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW223209999 BCX4\">The Galaxy AI Caf\u00e9s were hotter than your average K-pop hit! By <\/span><span class=\"NormalTextRun SCXW223209999 BCX4\">showcasing<\/span><span class=\"NormalTextRun SCXW223209999 BCX4\"> smart AI tools in an interactive setting, the technology truly came to life. The campaign gained such incredible momentum that it got the green light for AI Caf\u00e9 2.0, complete with new product launches. Stay tuned and brace yourselves; <\/span><span class=\"NormalTextRun SCXW223209999 BCX4\">it\u2019s<\/span><span class=\"NormalTextRun SCXW223209999 BCX4\"> going to be <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW223209999 BCX4\">amazAIng<\/span><span class=\"NormalTextRun SCXW223209999 BCX4\">!<\/span><\/span><span class=\"EOP SCXW223209999 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/Samsung-Megawatt-Utrecht-11-05-2024-Foto-Dave-van-Hout-6165-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/Samsung-Megawatt-Utrecht-11-05-2024-Foto-Dave-van-Hout-6165-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/Samsung-Megawatt-Utrecht-11-05-2024-Foto-Dave-van-Hout-5556-min-1013x1520.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/Samsung-Megawatt-Utrecht-11-05-2024-Foto-Dave-van-Hout-5556-min-1013x1520.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/Samsung-Megawatt-Utrecht-11-05-2024-Foto-Dave-van-Hout-3892-min-1013x1520.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/Samsung-Megawatt-Utrecht-11-05-2024-Foto-Dave-van-Hout-3892-min-1013x1520.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/protein-canteen-melkunie\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Top_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Protein Canteen<\/h2><div class=\"post-category\">Melkunie<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Top_Mid_EXTRA.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Squid Game 2<\/h2><div class=\"post-category\">Netflix<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:s&#46;&#107;was&#116;&#64;m&#101;g&#97;&#119;&#97;&#116;t.&#97;g&#101;&#110;&#99;&#121;\">&#115;.kw&#097;&#115;&#116;&#064;mega&#119;&#097;&#116;&#116;.&#097;gen&#099;y<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r.dill&#101;&#110;&#64;&#109;&#101;&#103;&#97;w&#97;&#116;t&#46;&#97;&#103;&#101;n&#99;&#121;\">&#114;.dil&#108;en&#064;&#109;&#101;g&#097;w&#097;&#116;t&#046;a&#103;e&#110;&#099;y<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":4690,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[163,172,164],"portfolio-tag":[],"class_list":["post-4684","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-content-en","portfolio-category-creative-en","portfolio-category-media-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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