{"id":4776,"date":"2025-01-01T10:51:23","date_gmt":"2025-01-01T09:51:23","guid":{"rendered":"https:\/\/megawatt.agency\/portfolio\/winner-man\/"},"modified":"2025-02-25T11:25:49","modified_gmt":"2025-02-25T10:25:49","slug":"winner-man","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/work\/eurojackpot-winner-man\/","title":{"rendered":"Winner Man"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Winner Man<\/h1><\/div><div class=\"tags\"><ul><li>Eurojackpot<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/DSC01345-min-scaled.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/DSC01345-min-scaled.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>Everyone is a winner, man.<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong>Background<\/strong><\/p>\n<div>\n<p class=\"Hoofdtekst\"><span class=\"TextRun SCXW110345065 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW110345065 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">After the launch of the <\/span><span class=\"NormalTextRun SCXW110345065 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">\u2018<\/span><span class=\"NormalTextRun SCXW110345065 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">Winner Man<\/span><span class=\"NormalTextRun SCXW110345065 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">\u2019 <\/span><span class=\"NormalTextRun SCXW110345065 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">campaign, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW110345065 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">Eurojackpot<\/span><span class=\"NormalTextRun SCXW110345065 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> enlisted us to foster a winner&#8217;s mentality among attendees at <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW110345065 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">Pinkpop<\/span><span class=\"NormalTextRun SCXW110345065 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> and <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW110345065 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">Bospop<\/span><span class=\"NormalTextRun SCXW110345065 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">. Our goal was to make <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW110345065 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">festival-goers<\/span><span class=\"NormalTextRun SCXW110345065 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> feel like winners, <\/span><span class=\"NormalTextRun SCXW110345065 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">even without<\/span><span class=\"NormalTextRun SCXW110345065 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> hitting the jackpot.<\/span><\/span><span class=\"EOP SCXW110345065 BCX4\" data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:312}\">\u00a0<\/span><\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Experience<\/li>\n<li>Social<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/DSC00452-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/DSC00452-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/DSC00639-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/DSC00639-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/DSC01524-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/DSC01524-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW82858004 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82858004 BCX4\">Approach<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW82858004 BCX4\"><strong><span class=\"SCXW82858004 BCX4\"><br \/>\n<\/span><\/strong><\/span><\/p>\n<div>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">We created two special \u2018moments of fame\u2019 for all festival-goers. In collaboration with Mindshare and Studio M, we developed an AR filter for the pre-phase of the campaign, allowing visitors to experience what it feels like to be in the spotlight even before the festivals began.\u00a0<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:312}\">\u00a0<\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:312}\">\u00a0<\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">The activation was further enhanced with the \u201cWinner Club,\u201d a silent disco lottery featuring special guests Katja Schuurman, Ruben van der Meer, and Willy Wartaal. Do you know the Winner Cam from American sports? This stadium camera was central to the entire activation, scanning the crowd. If you got \u2018spotted,\u2019 you appeared on the big screen, often to hilarious results!<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:312}\">\u00a0<\/span><\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/DSC00649-Verbeterd-NR-min-scaled.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/DSC00649-Verbeterd-NR-min-scaled.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW45617475 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45617475 BCX4\">Result<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW45617475 BCX4\"> <br class=\"SCXW45617475 BCX4\" \/><\/span><\/p>\n<div>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span class=\"TextRun SCXW245133471 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW245133471 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">Direct engagement. We <\/span><span class=\"NormalTextRun SCXW245133471 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">didn<\/span><span class=\"NormalTextRun SCXW245133471 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">\u2019<\/span><span class=\"NormalTextRun SCXW245133471 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">t<\/span><span class=\"NormalTextRun SCXW245133471 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> just reach thousands of <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW245133471 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">festival-goers<\/span><span class=\"NormalTextRun SCXW245133471 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">; we also created a strong connection with the <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245133471 BCX4\" data-ccp-parastyle=\"Hoofdtekst\">Eurojackpot<\/span><span class=\"NormalTextRun SCXW245133471 BCX4\" data-ccp-parastyle=\"Hoofdtekst\"> brand. The combination of live activations and digital interaction through the AR filter resulted in an integrated brand experience that went beyond typical festival presence. Social media filled up in no time with stories from the audience, as well as from Katja, Ruben, and Willy.<\/span><\/span><span class=\"EOP SCXW245133471 BCX4\" data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:312}\">\u00a0<\/span><\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/DSC01311-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/DSC01311-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/DSC00372-min-1013x1520.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/DSC00372-min-1013x1520.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/DSC01341-min-1216x1520.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/12\/DSC01341-min-1216x1520.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/mexicano-niet-zomaar-een-snack-2-2\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_ArlaOchtenbar_Top_Left-1.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Make more of mornings<\/h2><div class=\"post-category\">Arla<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/chiquita\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_Chiquita_Bot_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">It&#8217;s not easy being green<\/h2><div class=\"post-category\">Chiquita<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:s&#46;&#107;w&#97;&#115;t&#64;&#109;eg&#97;watt&#46;a&#103;enc&#121;\">&#115;.&#107;&#119;&#097;&#115;&#116;&#064;&#109;egaw&#097;&#116;t.a&#103;&#101;&#110;c&#121;<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:&#114;.&#100;il&#108;en&#64;&#109;e&#103;&#97;wa&#116;&#116;.a&#103;e&#110;c&#121;\">r&#046;di&#108;l&#101;n&#064;&#109;&#101;g&#097;w&#097;t&#116;.&#097;ge&#110;c&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":4768,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[165],"portfolio-tag":[],"class_list":["post-4776","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-social-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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