{"id":4828,"date":"2024-02-07T11:28:40","date_gmt":"2024-02-07T10:28:40","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=4828"},"modified":"2025-02-25T11:25:13","modified_gmt":"2025-02-25T10:25:13","slug":"easytoys-mount-clitoris","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/work\/easytoys-mount-clitoris\/","title":{"rendered":"Mount Clitoris"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Mount Clitoris<\/h1><\/div><div class=\"tags\"><ul><li>EasyToys<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted  playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1054424937\/rendition\/1080p\/file.mp4?loc=external&#038;log_user=0&#038;signature=95835245b2bbf4fc60bd0ed3523d396df1d690d15f677775354762332537ea96\" type=\"video\/mp4\">\n                    <\/video><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>Faster is not always better.<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong>Background<\/strong><\/p>\n<div>\n<p>Mt. Clitoris was conceived by the Officer &amp; Gentleman agency\u2014this campaign by EasyToys highlighted the orgasm gap. Given the explicit content, there was a high risk of rejection by algorithms on various online platforms. Our task was to handle the online adaptation, create the media plan, and run the online campaign.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Concepting<\/li>\n<li>Strategy<\/li>\n<li>Advertising<\/li>\n<li>Content<\/li>\n<li>Media<\/li>\n<li>Leadgeneration<\/li>\n<li>Gamification<\/li>\n<li>Performance<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/EastToys-Website-1-1520x849.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/EastToys-Website-1-1520x849.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Ep1-1.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Ep1-1.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Ep2-1.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Ep2-1.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW82858004 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82858004 BCX4\">Approach<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW82858004 BCX4\"><strong><span class=\"SCXW82858004 BCX4\"><br \/>\n<\/span><\/strong><\/span><\/p>\n<div>\n<p>It&#8217;s understandable that there are clear guidelines, but in this case, an exception should be made. This was about education and raising awareness of an important issue. The campaign was even halted early (EasyToys focused on a viral video on YouTube), so we were ultimately briefed only on the social channels where everything could run. By enriching the concept with online tools like cutdowns, memes, and gamification, we brought attention to the topic as broadly as possible.<\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Tapping-game.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Tapping-game.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW45617475 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45617475 BCX4\">Result<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW45617475 BCX4\"> <br class=\"SCXW45617475 BCX4\" \/><\/span><\/p>\n<div>\n<p>The main goal was to generate awareness. Through clever tactics, we stayed below the benchmark CPM (Cost Per Mille) on each social platform (Meta, TikTok, Reddit, and Snapchat). As a result, we managed to achieve over 46% of the KPI (impressions) with about 15% of the total budget. Specifically, 24,048,244 impressions on a KPI of 56,406,493 impressions.<\/p>\n<p>Additionally, 14,935 people participated in the Clitoris Tapping Game, which conveyed the message that faster isn&#8217;t always better ;-). Try reaching the climax together next time <em>#punintended<\/em>. The Specially designed landing page was visited 14,688 times.<\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Mt.Clitoris-map-1-1520x853.png\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Mt.Clitoris-map-1-1520x853.png\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/EasyToys-meme-2.webp\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/EasyToys-meme-2.webp\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/EasyToys-meme-1.webp\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/EasyToys-meme-1.webp\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/mexicano-niet-zomaar-een-snack-2-2\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_ArlaOchtenbar_Top_Left-1.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Make more of mornings<\/h2><div class=\"post-category\">Arla<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/chiquita\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_Chiquita_Bot_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">It&#8217;s not easy being green<\/h2><div class=\"post-category\">Chiquita<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:s.&#107;&#119;ast&#64;&#109;egaw&#97;&#116;&#116;&#46;agen&#99;y\">&#115;.&#107;&#119;a&#115;&#116;&#064;&#109;&#101;&#103;aw&#097;&#116;&#116;.a&#103;&#101;&#110;c&#121;<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:&#114;.&#100;&#105;&#108;l&#101;&#110;&#64;&#109;&#101;&#103;&#97;&#119;&#97;&#116;t.a&#103;enc&#121;\">r&#046;di&#108;&#108;en&#064;m&#101;&#103;aw&#097;t&#116;&#046;ag&#101;&#110;c&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":4853,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[191,165],"portfolio-tag":[],"class_list":["post-4828","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-easytoys-en","portfolio-category-social-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mount Clitoris - Megawatt<\/title>\n<meta name=\"description\" content=\"This campaign by EasyToys highlighted the orgasm gap. 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