{"id":4859,"date":"2025-02-10T16:09:07","date_gmt":"2025-02-10T15:09:07","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=4859"},"modified":"2025-02-25T11:12:56","modified_gmt":"2025-02-25T10:12:56","slug":"jack-daniels-woei","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/work\/jack-daniels-woei\/","title":{"rendered":"BomberJACK"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>BomberJACK<\/h1><\/div><div class=\"tags\"><ul><li>Jack Daniel&#039;s x WOEI<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted  playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1055217455\/rendition\/1440p\/file.mp4?loc=external&#038;log_user=0&#038;signature=9d7b856f49f79c3ca9b00f22ce82ca1cd040ed937ade86289d2a2f8ba53ef14f\" type=\"video\/mp4\">\n                    <\/video><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>An iconic collaboration.<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong>Background<\/strong><\/p>\n<div>\n<p>Jack Daniel\u2019s x WOEI! This iconic collab fuses the rich heritage of Jack Daniel\u2019s with the streetwear vibes of cult store WOEI in an exclusive limited-edition bomber jacket. The result? A unique piece that exudes both style and character. Our challenge was to build an online bridge between Jack Daniel\u2019s enthusiasts and streetwear fanatics. Engaging the target audience and driving sign-ups were key.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Social<\/li>\n<li>Strategy<\/li>\n<li>Advertising<\/li>\n<li>Media<\/li>\n<li>Leadgeneration<\/li>\n<li>Gamification<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Low-Res-17-of-29-1-1520x1014.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Low-Res-17-of-29-1-1520x1014.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Low-Res-11-of-29-1-1520x1014.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Low-Res-11-of-29-1-1520x1014.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Low-Res-13-of-29-1-1520x1014.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/02\/Low-Res-13-of-29-1-1520x1014.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW82858004 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82858004 BCX4\">Approach<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW82858004 BCX4\"><strong><span class=\"SCXW82858004 BCX4\"><br \/>\n<\/span><\/strong><\/span><\/p>\n<div>\n<p>Reaching the right audience at the right time begins with a strong strategy and the use of the right media mix. We also divided the campaign into phases, each with its own specific settings. By running various awareness campaigns around Rotterdam and across the Netherlands with teaser content about the new collaboration between Jack and WOEI, interest was sparked. Then, footage from the &#8216;reveal event&#8217; was promoted (paid) to launch the competition.<\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted  playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1055223423\/rendition\/1440p\/file.mp4?loc=external&#038;log_user=0&#038;signature=1b5a7593539aa8d15b9722344726a03f3cd06fb62bbad5b02bfae9b03429468b\" type=\"video\/mp4\">\n                    <\/video><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW45617475 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45617475 BCX4\">Result<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW45617475 BCX4\"> <br class=\"SCXW45617475 BCX4\" \/><\/span><\/p>\n<div>\n<p>To give a glimpse of the success: the awareness campaigns were purchased through a Reach &amp; Frequency approach. This approach allows you to buy the reach in advance with a guaranteed CPM price. In addition to this tactic, we fine tuned multiple facets, ultimately generating 14,620 leads. For reference, the set KPI was 4,000 leads. Conclusion? When you know what you&#8217;re doing, it always works out. On to the next successful campaign.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Shout-out and thanks to Did Another Thing for concept and production.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/protein-canteen-melkunie\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Top_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Protein Canteen<\/h2><div class=\"post-category\">Melkunie<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Top_Mid_EXTRA.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Squid Game 2<\/h2><div class=\"post-category\">Netflix<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:s.k&#119;a&#115;t&#64;me&#103;&#97;watt.agen&#99;&#121;\">&#115;.kwa&#115;&#116;&#064;me&#103;&#097;&#119;&#097;&#116;&#116;&#046;&#097;&#103;&#101;&#110;cy<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r&#46;d&#105;ll&#101;n&#64;m&#101;&#103;awatt.&#97;&#103;&#101;n&#99;y\">&#114;&#046;&#100;il&#108;&#101;n&#064;&#109;eg&#097;wat&#116;.a&#103;e&#110;&#099;&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":4864,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[165],"portfolio-tag":[],"class_list":["post-4859","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-social-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BomberJACK - Megawatt<\/title>\n<meta name=\"description\" content=\"Jack Daniel&#039;s and WOEI has been at the forefront of the Dutch sneaker and apparel scene for twenty years. 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