{"id":5480,"date":"2026-04-09T12:26:40","date_gmt":"2026-04-09T10:26:40","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=5480"},"modified":"2026-04-09T14:01:46","modified_gmt":"2026-04-09T12:01:46","slug":"squid-game-2","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/","title":{"rendered":"Squid Game 2"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Squid Game: Welcome to the Maze<\/h1><\/div><div class=\"tags\"><ul><li>Netflix<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted controls playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1181207027\/rendition\/360p\/file.mp4%20%28360p%29.mp4?loc=external&#038;oauth2_token_id=1809726402&#038;signature=f83fed8eb3ce2a4620fb184787e4c8b46629f5a545b55145d973aeff5c370538\" type=\"video\/mp4\">\n                    <\/video><div class=\"globle-play-btn\"><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<b>Welcome to the Maze<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Background<\/strong><\/p>\n<div>\n<p>Netflix needs no introduction, and neither does the series Squid Game. The South Korean show not only won multiple awards but was also the first non-English language series to achieve global success. Therefore, the worldwide activation for the long-awaited second season was not only grand but as immersive as the series itself. In collaboration with Paloma and Truus, Megawatt prepared for their largest activation ever.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Brand Activation<\/li>\n<li>Event production &amp; Activation<\/li>\n<li>Influencer<\/li>\n<li>Influencer Marketing<\/li>\n<li>Content<\/li>\n<li>Community<\/li>\n<li>Brand<\/li>\n<li>Positioning<\/li>\n<li>Media<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Top_Mid_EXTRA-1520x785.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Top_Mid_EXTRA-1520x785.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Top_Left.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Top_Left.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Top_Right.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Top_Right.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW82858004 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82858004 BCX4\">Approach<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW82858004 BCX4\"><strong><span class=\"SCXW82858004 BCX4\"><br \/>\n<\/span><\/strong><\/span><\/p>\n<div>\n<p>As part of Netflix&#8217;s international campaign for the release of the new season of Squid Game, visitors were given the chance to experience what it&#8217;s like to become a real Pink Guard. They participated in a maze filled with various challenges and trials to test whether they were &#8216;Pink Guard&#8217; ready.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>We won\u2019t say much more; just watch the footage. There are no words for the magnitude and awesomeness of this immersive experience. Just watch.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Bot_Mid-1520x785.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Bot_Mid-1520x785.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Bot_Left.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Bot_Left.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Bot_Right.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Bot_Right.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW45617475 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45617475 BCX4\">Result<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW45617475 BCX4\"> <br class=\"SCXW45617475 BCX4\" \/><\/span><\/p>\n<div>\n<p>Sometimes we can share numbers and cold hard facts, but in this case, that was not the focus. Netflix is all about experience and appreciation. The goal was to create the most mind-blowing activation for this specific series or film and ensure that our viewers had the time of their lives. Did we achieve that? Without a shadow of a doubt!<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/protein-canteen-melkunie\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Top_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Protein Canteen<\/h2><div class=\"post-category\">Melkunie<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/mexicano-niet-zomaar-een-snack-2-2\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_ArlaOchtenbar_Top_Left-1.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Make more of mornings<\/h2><div class=\"post-category\">Arla<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;.kw&#97;st&#64;m&#101;g&#97;wa&#116;&#116;.&#97;g&#101;n&#99;y\">s.k&#119;a&#115;t&#064;&#109;egaw&#097;&#116;t.ag&#101;&#110;c&#121;<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:&#114;&#46;&#100;il&#108;en&#64;m&#101;g&#97;&#119;&#97;&#116;t&#46;a&#103;e&#110;&#99;y\">&#114;.&#100;i&#108;&#108;e&#110;&#064;meg&#097;wat&#116;.a&#103;&#101;n&#099;y<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":5731,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[171,163,172,164,165],"portfolio-tag":[],"class_list":["post-5480","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-brand-en","portfolio-category-content-en","portfolio-category-creative-en","portfolio-category-media-en","portfolio-category-social-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Squid Game 2 - Megawatt<\/title>\n<meta name=\"description\" content=\"Netflix needs no introduction, and neither does the series Squid Game. Megawatt created the most mind-blowing activation for the second season of Squid Game.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Squid Game 2 - Megawatt\" \/>\n<meta property=\"og:description\" content=\"Netflix needs no introduction, and neither does the series Squid Game. Megawatt created the most mind-blowing activation for the second season of Squid Game.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Megawatt\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T12:01:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Top_Mid_EXTRA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1550\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/\",\"url\":\"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/\",\"name\":\"Squid Game 2 - Megawatt\",\"isPartOf\":{\"@id\":\"https:\/\/megawatt.agency\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Top_Mid_EXTRA.jpg\",\"datePublished\":\"2026-04-09T10:26:40+00:00\",\"dateModified\":\"2026-04-09T12:01:46+00:00\",\"description\":\"Netflix needs no introduction, and neither does the series Squid Game. Megawatt created the most mind-blowing activation for the second season of Squid Game.\",\"breadcrumb\":{\"@id\":\"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/#primaryimage\",\"url\":\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Top_Mid_EXTRA.jpg\",\"contentUrl\":\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Top_Mid_EXTRA.jpg\",\"width\":1550,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/megawatt.agency\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolios\",\"item\":\"https:\/\/megawatt.agency\/en\/portfolio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Squid Game 2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/megawatt.agency\/en\/#website\",\"url\":\"https:\/\/megawatt.agency\/en\/\",\"name\":\"Megawatt\",\"description\":\"We supercharge brands\",\"publisher\":{\"@id\":\"https:\/\/megawatt.agency\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/megawatt.agency\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/megawatt.agency\/en\/#organization\",\"name\":\"Megawatt\",\"url\":\"https:\/\/megawatt.agency\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/megawatt.agency\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/Vector.svg\",\"contentUrl\":\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/Vector.svg\",\"width\":160,\"height\":32,\"caption\":\"Megawatt\"},\"image\":{\"@id\":\"https:\/\/megawatt.agency\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Squid Game 2 - Megawatt","description":"Netflix needs no introduction, and neither does the series Squid Game. Megawatt created the most mind-blowing activation for the second season of Squid Game.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/","og_locale":"en_US","og_type":"article","og_title":"Squid Game 2 - Megawatt","og_description":"Netflix needs no introduction, and neither does the series Squid Game. Megawatt created the most mind-blowing activation for the second season of Squid Game.","og_url":"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/","og_site_name":"Megawatt","article_modified_time":"2026-04-09T12:01:46+00:00","og_image":[{"width":1550,"height":800,"url":"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Top_Mid_EXTRA.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/","url":"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/","name":"Squid Game 2 - Megawatt","isPartOf":{"@id":"https:\/\/megawatt.agency\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/#primaryimage"},"image":{"@id":"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/#primaryimage"},"thumbnailUrl":"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Top_Mid_EXTRA.jpg","datePublished":"2026-04-09T10:26:40+00:00","dateModified":"2026-04-09T12:01:46+00:00","description":"Netflix needs no introduction, and neither does the series Squid Game. Megawatt created the most mind-blowing activation for the second season of Squid Game.","breadcrumb":{"@id":"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/#primaryimage","url":"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Top_Mid_EXTRA.jpg","contentUrl":"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Top_Mid_EXTRA.jpg","width":1550,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/megawatt.agency\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolios","item":"https:\/\/megawatt.agency\/en\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Squid Game 2"}]},{"@type":"WebSite","@id":"https:\/\/megawatt.agency\/en\/#website","url":"https:\/\/megawatt.agency\/en\/","name":"Megawatt","description":"We supercharge brands","publisher":{"@id":"https:\/\/megawatt.agency\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/megawatt.agency\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/megawatt.agency\/en\/#organization","name":"Megawatt","url":"https:\/\/megawatt.agency\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/megawatt.agency\/en\/#\/schema\/logo\/image\/","url":"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/Vector.svg","contentUrl":"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/Vector.svg","width":160,"height":32,"caption":"Megawatt"},"image":{"@id":"https:\/\/megawatt.agency\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/megawatt.agency\/en\/wp-json\/wp\/v2\/portfolio\/5480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/megawatt.agency\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/megawatt.agency\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/megawatt.agency\/en\/wp-json\/wp\/v2\/media\/5731"}],"wp:attachment":[{"href":"https:\/\/megawatt.agency\/en\/wp-json\/wp\/v2\/media?parent=5480"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/megawatt.agency\/en\/wp-json\/wp\/v2\/portfolio-category?post=5480"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/megawatt.agency\/en\/wp-json\/wp\/v2\/portfolio-tag?post=5480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}