{"id":5485,"date":"2026-03-27T10:34:50","date_gmt":"2026-03-27T09:34:50","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=5485"},"modified":"2026-03-27T10:36:01","modified_gmt":"2026-03-27T09:36:01","slug":"always-a-good-story","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/portfolio\/storytel-en\/","title":{"rendered":"Always a good story"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Always a good story<\/h1><\/div><div class=\"tags\"><ul><li>Storytel<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted controls playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1172486349\/rendition\/540p\/file.mp4?loc=external&#038;oauth2_token_id=1809726402&#038;signature=85d64eca697e57b617f0e4ff7b209a5431363340972b11992a5a2f45a1da393c\" type=\"video\/mp4\">\n                    <\/video><div class=\"globle-play-btn\"><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<b>Always a good story<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Background<\/strong><\/p>\n<div>\n<p>Storytel, the popular streaming service for audiobooks and e-books, sought a creative and engaging way to promote the new thriller &#8216;Miami&#8217; by Kiki van Dijk. The aim was to reach a broad audience of both existing and potential customers with an interest in the crime and thriller genre. Storytel noticed that it was challenging to achieve \u2018earned media\u2019 with (audio)books, as they are often primarily written about. Challenging? Perhaps. Impossible? Certainly not. Let\u2019s go!<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Brand Activation<\/li>\n<li>Influencer<\/li>\n<li>Influencer Marketing<\/li>\n<li>Content<\/li>\n<li>Community<\/li>\n<li>Brand<\/li>\n<li>Positioning<\/li>\n<li>Media<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_Storytel_Bot_Mid-1520x785.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_Storytel_Bot_Mid-1520x785.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_Storytel_Top_Left.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_Storytel_Top_Left.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_Storytel_Top_Right.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_Storytel_Top_Right.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW82858004 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82858004 BCX4\">Approach<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW82858004 BCX4\"><strong><span class=\"SCXW82858004 BCX4\"><br \/>\n<\/span><\/strong><\/span><\/p>\n<div>\n<p>The new book &#8216;Miami&#8217; by Kiki van Dijk presents an excellent opportunity to capture that attention. However, with a wide audience and a limited budget, we knew that a commercial video through paid advertising would only generate a small reach. While it would guarantee some exposure, it wouldn\u2019t deliver the impact aligned with our shared ambitions.<\/p>\n<p>In the book, the underworld clashes with the upper world, and we know that the average consumer has an insatiable hunger for \u2018thrills and excitement\u2019. This inspired the idea for a stunt, where we filmed a passage as a &#8216;real&#8217; crime scene in the heart of Breda. Instead of purchasing media, we allocated the budget for a tactical role for crime journalist Kees van der Spek.<\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images full-width-img\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_Storytel_Top_Mid-1520x785.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_Storytel_Top_Mid-1520x785.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW45617475 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45617475 BCX4\">Result<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW45617475 BCX4\"> <br class=\"SCXW45617475 BCX4\" \/><\/span><\/p>\n<div>\n<p>Opting for an earned-first approach was daring, but for this stunt, everything had to happen in just two minutes of \u2018live action\u2019. No rehearsals, visible direction, or second chances. We set up hidden cameras to ensure content creation.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The campaign generated over 4.5 million earned impressions. Based on this organic success, the client advertised the video with a budget of \u20ac8.5K across the usual social channels and additional channels such as Reddit and YouTube. This resulted in a further over 6 million paid impressions.<\/p>\n<p>The authentic content and high entertainment value not only drove a large amount of well-deserved earned impressions, but also yielded low CPMs for paid media (\u20ac1.42) and, overall, a highly cost-efficient campaign.<\/p>\n<p>The stunt has been seen by an enormous audience and this impact also translated into action. The book &#8216;Miami&#8217; reached the number 1 position in the Storytel Top 50. A notable achievement given the high-profile and well-known offering.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/protein-canteen-melkunie\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Top_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Protein Canteen<\/h2><div class=\"post-category\">Melkunie<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Top_Mid_EXTRA.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Squid Game 2<\/h2><div class=\"post-category\">Netflix<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. 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Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:s.&#107;was&#116;&#64;me&#103;a&#119;att&#46;&#97;&#103;&#101;nc&#121;\">&#115;&#046;kw&#097;st&#064;&#109;egaw&#097;&#116;&#116;.&#097;ge&#110;c&#121;<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r.&#100;il&#108;en&#64;m&#101;&#103;&#97;w&#97;&#116;&#116;&#46;a&#103;&#101;&#110;&#99;y\">r.&#100;il&#108;&#101;n&#064;&#109;e&#103;a&#119;at&#116;&#046;&#097;&#103;&#101;nc&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":5514,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[171,163,172,164,165],"portfolio-tag":[],"class_list":["post-5485","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-brand-en","portfolio-category-content-en","portfolio-category-creative-en","portfolio-category-media-en","portfolio-category-social-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Always a good story - Megawatt<\/title>\n<meta name=\"description\" content=\"Storytel noticed that it was challenging to achieve \u2018earned media\u2019 with (audio)books. 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