{"id":5576,"date":"2026-04-09T12:34:26","date_gmt":"2026-04-09T10:34:26","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=5576"},"modified":"2026-04-09T14:18:22","modified_gmt":"2026-04-09T12:18:22","slug":"protein-canteen","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/portfolio\/protein-canteen-melkunie\/","title":{"rendered":"Protein Canteen"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Protein Canteen<\/h1><\/div><div class=\"tags\"><ul><li>Melkunie<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted controls playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1181167911\/rendition\/1080p\/file.mp4%20%281080p%29.mp4?loc=external&#038;oauth2_token_id=1809726402&#038;signature=7267c9f6f9399ecb869908fd94a2ea5835acaf3da7694969683d6631018a8897\" type=\"video\/mp4\">\n                    <\/video><div class=\"globle-play-btn\"><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<\/p>\n<h1>Protein Canteen<\/h1>\n<p>&nbsp;<\/p>\n<p><strong>Background<\/strong><\/p>\n<div>\n<p>Melkunie, the Dutch dairy brand since 1872 (!), asked us to create a positive and relevant brand experience for their PROTEIN products. They may not be the first to jump on the protein bandwagon, but they are certainly the most \u2018down to earth\u2019. A little extra protein is beneficial for every active individual; you don\u2019t have to be a top athlete or a \u2018gym rat\u2019 to appreciate it. If you&#8217;re out skating on a Tuesday, it\u2019s a great addition. It\u2019s time to taste and share!<\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\">\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Strategy<\/li>\n<li>Concepting<\/li>\n<li>Social<\/li>\n<li>Advertising<\/li>\n<li>Video<\/li>\n<li>Photography<\/li>\n<li>Content<\/li>\n<li>Community<\/li>\n<li>Brand<\/li>\n<li>Positioning<\/li>\n<li>Media<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Bot_Mid-1-1520x785.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Bot_Mid-1-1520x785.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Top_Left.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Top_Left.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Bot_Left-1.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Bot_Left-1.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW82858004 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82858004 BCX4\">Approach<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW82858004 BCX4\"><strong><span class=\"SCXW82858004 BCX4\"><br \/>\n<\/span><\/strong><\/span><\/p>\n<div>\n<p>Megawatt developed the PROTEIN Canteen: a sports caf\u00e9 at Utrecht Central where consumers could sample a Melkunie PROTEIN product for three days, from 07:00 to 15:00. The 360-degree setting was utilised from all angles, featuring everything from a basketball hoop to a ping pong table. Of course, you could also sit back and enjoy your Melkunie PROTEIN breakfast or lunch. All of this was supported by an enthusiastic and friendly caf\u00e9 staff member, who invited guests to join in a game of ping pong and engaged consumers with motivating conversation.<\/p>\n<p>To bring the activation to life online as well, we recorded three social media items during the event that aligned with the concept. The videos were quickly edited and went live immediately, allowing us to push them to the on-site audience via geo-targeting. Thanks to our advice and smart OOH purchasing at Utrecht Central, the entire station, both physically and online, was fully dedicated to Melkunie PROTEIN for three days.<\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Top_Mid_EXTRA-1520x785.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Top_Mid_EXTRA-1520x785.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Top_Right.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Top_Right.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Bot_Right.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Bot_Right.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW45617475 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45617475 BCX4\">Result<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW45617475 BCX4\"> <br class=\"SCXW45617475 BCX4\" \/><\/span><\/p>\n<div>\n<p>When the client says they experienced \u2018FOMO\u2019 at the end of an activation, you know you\u2019ve done well. The targets were met, and the debrief was open and honest. In three days, we&#8217;ve handed out 20.000 samples. Notably, the collaboration on social media with the client was fantastic. When you want to share content quickly, creatively, and &#8216;on brand&#8217;, having short lines of communication is crucial. A shout-out to Team Melkunie PROTEIN!<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/squid-game-2\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/SquidGame2_Top_Mid_EXTRA.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Squid Game 2<\/h2><div class=\"post-category\">Netflix<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/mexicano-niet-zomaar-een-snack-2-2\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_ArlaOchtenbar_Top_Left-1.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Make more of mornings<\/h2><div class=\"post-category\">Arla<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;&#46;&#107;&#119;ast&#64;meg&#97;&#119;&#97;&#116;t.&#97;&#103;e&#110;&#99;&#121;\">s&#046;k&#119;&#097;&#115;&#116;&#064;me&#103;aw&#097;&#116;t&#046;a&#103;ency<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r&#46;&#100;&#105;l&#108;en&#64;&#109;e&#103;a&#119;a&#116;&#116;&#46;a&#103;&#101;n&#99;y\">r.di&#108;&#108;&#101;&#110;&#064;&#109;&#101;&#103;&#097;wa&#116;&#116;.&#097;&#103;en&#099;&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":5707,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[171,163,172,164,165],"portfolio-tag":[],"class_list":["post-5576","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-brand-en","portfolio-category-content-en","portfolio-category-creative-en","portfolio-category-media-en","portfolio-category-social-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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