{"id":5615,"date":"2026-06-03T12:08:30","date_gmt":"2026-06-03T10:08:30","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=5615"},"modified":"2026-06-03T12:09:29","modified_gmt":"2026-06-03T10:09:29","slug":"verpact-megawatt","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/work\/verpact\/","title":{"rendered":"Verpact x Recycle Cafe"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Recycle Cafe<\/h1><\/div><div class=\"tags\"><ul><li>Verpact<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted controls playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1197974737\/rendition\/1080p\/file.mp4%20%281080p%29.mp4?loc=external&#038;oauth2_token_id=1809726402&#038;signature=4ce2dca16de2aea8f7637f9e22da71bc9dde44ee14046bbea4ee3240a9d9e16b\" type=\"video\/mp4\">\n                    <\/video><div class=\"globle-play-btn\"><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>Recycle Cafe<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong>Background<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Verpact plays a central role in making the packaging chain more circular. On behalf of producers and importers, they ensure that packaging is collected and recycled in a smart and efficient way, including through the deposit return system. Megawatt was tasked with developing a standout activation to encourage consumers to return empty packaging (specifically deposit-bearing items) during King\u2019s Day in Amsterdam. A key objective was to make it clear that deposit has value beyond money: it helps prevent litter and keeps the city clean for everyone. A win-win all round.[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experience<\/li>\n<li>Content<\/li>\n<li>Brand Activation<\/li>\n<li>Influencer<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Top_Mid-1520x785.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Top_Mid-1520x785.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Top_Left.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Top_Left.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Top_Right.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Top_Right.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW82858004 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82858004 BCX4\">Approach<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW82858004 BCX4\"><strong><span class=\"SCXW82858004 BCX4\"><br \/>\n<\/span><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>This was about more than simply \u2018collecting\u2019. We were asking for behavioural change at a time when the entire city is in a celebratory mood. Desired behaviour only happens when motivation, convenience and a clear trigger come together at the same time.<\/p>\n<p>&nbsp;<\/p>\n<p>Megawatt created the Recycle Caf\u00e9: the first bar where returning matters more than ordering. On the Vijzelgracht bridge, we built a classic Amsterdam-style bar right on the water. Together with our partners, we used on-site messaging to encourage people to hand in their empty cans. With music playing and inviting nets at the ready, passing partygoers happily tossed their cans into the correct bins and bags.<\/p>\n<p><span class=\"LineBreakBlob BlobObject DragDrop SCXW82858004 BCX4\">\u00a0<\/span>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW45617475 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45617475 BCX4\">Result<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW45617475 BCX4\"> <br class=\"SCXW45617475 BCX4\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>The main challenge for this activation was time. From briefing to execution in just eight weeks? It can be done, as our highly efficient team proved. By focusing on what works (and what has worked before), we recycled several successful ideas from previous years. With a few smart tweaks and a smooth production process, everything felt fresh and engaging, while still building on a proven concept.<\/p>\n<p>&nbsp;<\/p>\n<p>It was a full-on sprint from idea to production and activation. In the end, it was a great success, with over 20,000 kilos of cans and waste collected.[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Bot_Mid-1520x785.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Bot_Mid-1520x785.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Bot_Left.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Bot_Left.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Bot_Right.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Bot_Right.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/peaky-blinders\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Peaky_Blinders_Bot_Right.png\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Netflix x Peaky Blinders<\/h2><div class=\"post-category\">Netflix<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/ca_puffer\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/CA_Puffer_Bot_Left.png\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">C&#038;A x Iconic Puffer<\/h2><div class=\"post-category\">C&amp;A<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;.kwa&#115;&#116;&#64;&#109;egaw&#97;t&#116;&#46;agency\">&#115;&#046;&#107;was&#116;&#064;m&#101;&#103;a&#119;att.&#097;ge&#110;c&#121;<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:&#114;&#46;&#100;i&#108;&#108;&#101;&#110;&#64;m&#101;gaw&#97;&#116;t.a&#103;&#101;&#110;cy\">&#114;.&#100;i&#108;&#108;&#101;&#110;&#064;m&#101;gawatt.&#097;&#103;enc&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":5982,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[163,172,164],"portfolio-tag":[],"class_list":["post-5615","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-content-en","portfolio-category-creative-en","portfolio-category-media-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Verpact x Recycle Cafe - Megawatt<\/title>\n<meta name=\"description\" content=\"This was about more than simply \u2018collecting\u2019. 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