{"id":5740,"date":"2026-04-17T12:25:21","date_gmt":"2026-04-17T10:25:21","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=5740"},"modified":"2026-04-17T12:35:56","modified_gmt":"2026-04-17T10:35:56","slug":"esn","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/portfolio\/esn\/","title":{"rendered":"Push Forward &#8211; ESN"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Push Forward<\/h1><\/div><div class=\"tags\"><ul><li>ESN<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted controls playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1183757449\/rendition\/720p\/file.mp4%20%28720p%29.mp4?loc=external&#038;oauth2_token_id=1809726402&#038;signature=d6dc89406c2cc4820e9b966cc71fabdc59db6b8827ceee15a838f1ba78f7c0a7\" type=\"video\/mp4\">\n                    <\/video><div class=\"globle-play-btn\"><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>Push Forward<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong>Background<\/strong><\/p>\n<p>\u201cSome play the game. Others change it.\u201d This is a statement from ESN, or Elite Sports Nutrition. The originally German sports brand sought a partner for the introduction of their \u2018performance-driven fuel\u2019 in the Netherlands. What started as a \u2018simple\u2019 sampling request ended in a 360\u00ba activation with a unique world record. Megawatt went beyond the request and focused on the desired outcome. By thinking outside the box and refusing to settle for mediocrity, we achieved the best results. So, let\u2019s push forward.[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Strategy<\/li>\n<li>Concepting<\/li>\n<li>Social<\/li>\n<li>Advertising<\/li>\n<li>Content<\/li>\n<li>Community<\/li>\n<li>Brand<\/li>\n<li>Positioning<\/li>\n<li>Media<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/ESN_Top_Mid_EXTRA-1520x785.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/ESN_Top_Mid_EXTRA-1520x785.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/ESN_Top_Left.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/ESN_Top_Left.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/ESN_Top_Right.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/ESN_Top_Right.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW82858004 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82858004 BCX4\">Approach<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW82858004 BCX4\"><strong><span class=\"SCXW82858004 BCX4\"><br \/>\n<\/span><\/strong><\/span><\/p>\n<div>\n<p>The sampling and brand activation were separated but united through content. This principle helps reduce fragmented communication and brings clarity to the message. Sampling equals buying, so samples definitely needed to be distributed. How many? About 700,000. With an agreement at the end of June and the first action day at the beginning of August (total campaign weeks: 4), we put everything on the line over six weeks to make this happen. Strategic sampling, tight coordination with OOH media, combined with targeted social ads and precise geo-targeting.<\/p>\n<p>&nbsp;<\/p>\n<p>However, sampling and online activation alone are not enough. This is where the 360\u00ba approach truly shines. We devised a unique world record attempt. Don\u2019t beat records. Set them! At Rotterdam Central Station, participants (sporty influencers and other sports enthusiasts) were invited to push a weight over the greatest possible distance. Push Forward, indeed. With a PR event, advertorials (both online and offline), authentic social content from (micro) influencers, and the establishment of an official world record, it was an exceptional success.<\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><div class=\"image_or_video banner-video\"><video autoplay muted controls loop=\"\" playsinline preload=\"metadata\" id=\"vimeo-video\" class=\"vimeo-video\"><source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1183757426\/rendition\/540p\/file.mp4%20%28540p%29.mp4?loc=external&#038;oauth2_token_id=1809726402&#038;signature=9c69034120144f1eea1c13b879f19a1412da3ba0936f96a8a146e0318080139d\" type=\"video\/mp4\"><\/video><a id=\"play-button\" class=\"globle-play-btn\" data-fancybox href=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1183757426\/rendition\/540p\/file.mp4%20%28540p%29.mp4?loc=external&#038;oauth2_token_id=1809726402&#038;signature=9c69034120144f1eea1c13b879f19a1412da3ba0936f96a8a146e0318080139d\"><\/a><\/div><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/ESN_Bot_Left.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/ESN_Bot_Left.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/ESN_Bot_Right.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/ESN_Bot_Right.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW45617475 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45617475 BCX4\">Result<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW45617475 BCX4\"> <br class=\"SCXW45617475 BCX4\" \/><\/span><\/p>\n<div>\n<p>If you can&#8217;t measure it, you can&#8217;t manage it. So, apart from distributing a tremendous number of samples (and I mean a lot) and a successful world record attempt, we look beyond that. What impact did this 360\u00ba activation have? During the campaign period, we gained 26,600 new paying customers. There were 8,300,000 views registered on YouTube, and on Instagram and TikTok, we saw 760,000 owned feed posts. Google reported a 15% search uplift, and the popularity and recognition of ESN have become inseparable from the Netherlands.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/desperados\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/04\/Desperados_Top_Mid_EXTRA.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Desperados<\/h2><div class=\"post-category\">Desperados<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/protein-canteen-melkunie\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/Melkunie_Top_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Protein Canteen<\/h2><div class=\"post-category\">Melkunie<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;.k&#119;&#97;&#115;t&#64;m&#101;&#103;aw&#97;tt.&#97;&#103;&#101;n&#99;y\">&#115;&#046;k&#119;&#097;&#115;&#116;&#064;&#109;&#101;g&#097;&#119;&#097;t&#116;.&#097;&#103;e&#110;cy<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:&#114;.d&#105;l&#108;&#101;&#110;&#64;&#109;e&#103;&#97;&#119;&#97;tt&#46;&#97;g&#101;&#110;&#99;y\">&#114;&#046;di&#108;&#108;e&#110;&#064;&#109;e&#103;awa&#116;t&#046;&#097;g&#101;n&#099;&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":5794,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[171,163,172,164,165],"portfolio-tag":[],"class_list":["post-5740","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-brand-en","portfolio-category-content-en","portfolio-category-creative-en","portfolio-category-media-en","portfolio-category-social-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Push Forward - ESN - Megawatt<\/title>\n<meta name=\"description\" content=\"What started as a \u2018simple\u2019 sampling request ended in a 360\u00ba activation with a unique world record. 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