{"id":5894,"date":"2026-05-20T17:00:51","date_gmt":"2026-05-20T15:00:51","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=5894"},"modified":"2026-05-20T17:04:04","modified_gmt":"2026-05-20T15:04:04","slug":"grolsch-megawatt-360o-platform","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/portfolio\/grolsch\/","title":{"rendered":"Grolsch &#8211; Alles voor Koud"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Alles voor Koud<\/h1><\/div><div class=\"tags\"><ul><li>Grolsch<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted controls playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1193924552\/rendition\/1080p\/file.mp4%20%281080p%29.mp4?loc=external&#038;oauth2_token_id=1809726402&#038;signature=5464b8f49ce832d78d591910a12b11c5ef728df48494795b7da163e29a6be23e\" type=\"video\/mp4\">\n                    <\/video><div class=\"globle-play-btn\"><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<b>Alles voor Koud\u00a0<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Background<\/strong><\/p>\n<p>There\u2019s no accounting for taste they say. Especially when it comes to beer. The love and preference for a particular beer brand can run very deep. However, there is one thing that all beer lovers agree on: beer must be cold. Not ice-cold, not lukewarm, but just right. The request from Grolsch was very straightforward: a 360\u00ba activation concept that claims the &#8216;chilled can&#8217; domain. Grolsch makes no compromises on taste, and therefore also not on temperature. Always, everywhere, and uncompromisingly.[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Strategy<\/li>\n<li>Content<\/li>\n<li>Community<\/li>\n<li>Brand<\/li>\n<li>Positioning<\/li>\n<li>Media<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/Grolsch_Puffer_Top_Mid-1-1520x785.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/Grolsch_Puffer_Top_Mid-1-1520x785.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/Grolsch_Puffer_Top_Left.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/Grolsch_Puffer_Top_Left.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/Grolsch_Puffer_Top_Right.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/Grolsch_Puffer_Top_Right.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW82858004 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82858004 BCX4\">Approach<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW82858004 BCX4\"><strong><span class=\"SCXW82858004 BCX4\"><br \/>\n<\/span><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<div>\n<p>Where beer is all too often consumed \u2018half warm\u2019 or \u201cjust about fine\u201d, Grolsch turns cold into a brand asset. Because, let\u2019s face it, truly cold beer isn\u2019t drunk \u201capproximately cold\u201d; it\u2019s best enjoyed at a perfect 4\u20136 degrees. This isn\u2019t just about communication; it\u2019s about those moments when a chilled can of beer is most relevant: on the go, outdoors, at festivals, during occasions like King\u2019s Day, or on a sunny day in the park. With<i> Alles voor Koud,<\/i> we built Grolsch\u2019s mental availability around these outdoor occasions and consumer events. The focus was squarely on the chilled can\u2014straight from the fridge, perfectly at temperature, and ready to go.<\/p>\n<p>&nbsp;<\/p>\n<p>We developed a unique Super Cooler: a creative innovation capable of bringing a lukewarm can back down to 4 degrees in just 60 seconds. Additionally, we kicked off a partnership with the eco-friendly bag brand T\u00d8TE, creating a limited edition cooler version of the iconic bag.<\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/Grolsch_Puffer_Bot_Mid-1-1520x785.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/Grolsch_Puffer_Bot_Mid-1-1520x785.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/Grolsch_Puffer_Bot_Left.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/Grolsch_Puffer_Bot_Left.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/Grolsch_Puffer_Bot_Right.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/Grolsch_Puffer_Bot_Right.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW45617475 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45617475 BCX4\">Result<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW45617475 BCX4\"> <br class=\"SCXW45617475 BCX4\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<div>\n<p>From innovation to sampling, from retail to festival camps: the platform gives Grolsch the freedom to claim and expand everything related to cold. All elements come together in a 360\u00b0 activation plan. A pop-up during King\u2019s Day. A summer sampling programme allowing consumers to taste an ice-cold Grolsch 0.0 and test the Super Cooler. An in-store activation featuring the Grolsch x T\u00d8TE cooler bag. Festival activations where campers could get their lukewarm cans perfectly cold again in no time. From in-store to out-of-home. From tasting to experience. <em>Alles voor Koud<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p>With this platform, Grolsch is building a solid presence in the chilled beer domain, by being relevant at precisely those moments when a cold can of beer truly matters. Because when you think of cold beer, you think of a can of Grolsch.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/ca_puffer\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/CA_Puffer_Bot_Left.png\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">C&#038;A Iconic Puffer<\/h2><div class=\"post-category\">C&amp;A<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/portfolio\/stranger-things\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/05\/StrangerThings_Top_Mid_EXTRA.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Stranger Things<\/h2><div class=\"post-category\">Netflix<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:s.k&#119;a&#115;t&#64;&#109;&#101;ga&#119;&#97;tt.age&#110;&#99;&#121;\">&#115;&#046;&#107;&#119;&#097;st&#064;meg&#097;w&#097;tt.&#097;gency<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r.&#100;i&#108;le&#110;&#64;&#109;&#101;&#103;a&#119;&#97;&#116;&#116;.a&#103;e&#110;&#99;y\">&#114;.di&#108;l&#101;&#110;&#064;&#109;&#101;gaw&#097;&#116;t.ag&#101;&#110;&#099;y<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":5944,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[171,163,172,164,165],"portfolio-tag":[],"class_list":["post-5894","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-brand-en","portfolio-category-content-en","portfolio-category-creative-en","portfolio-category-media-en","portfolio-category-social-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grolsch - Alles voor Koud - Megawatt<\/title>\n<meta name=\"description\" content=\"Where beer is all too often consumed \u2018half warm\u2019 or \u201cjust about fine\u201d, Megawatt turns &#039;cold&#039; 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