{"id":6046,"date":"2026-06-30T10:42:24","date_gmt":"2026-06-30T08:42:24","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=6046"},"modified":"2026-06-30T12:09:35","modified_gmt":"2026-06-30T10:09:35","slug":"heineken-x-festival-cafe","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/en\/work\/heineken\/","title":{"rendered":"Heineken x Festival Caf\u00e9"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Festival Caf\u00e9<\/h1><\/div><div class=\"tags\"><ul><li>Heineken<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Heineken_Top_Mid.png\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Heineken_Top_Mid.png\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<\/p>\n<h1>Festival Caf\u00e9<\/h1>\n<p>&nbsp;<\/p>\n<p><strong>Background<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Heineken needs no introduction. This Dutch beer brand has been a global phenomenon for years. And that is precisely the challenge from the Dutch multinational: bring back \u2018our Heineken\u2019 to the Netherlands. While it has never really left, the (primarily) international and English-language campaigns made it feel that way. Heineken believes in the power of \u2018togetherness\u2019, and after winning the pitch, we embarked on this journey just that way. Together.[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experience<\/li>\n<li>Content<\/li>\n<li>Brand Activation<\/li>\n<li>Influencer<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Heineken_Top_Mid_Extra-1520x785.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Heineken_Top_Mid_Extra-1520x785.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Heineken_Bot_Right.png\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Heineken_Bot_Right.png\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Heineken_Bot_Left.png\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Heineken_Bot_Left.png\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW82858004 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82858004 BCX4\">Approach<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW82858004 BCX4\"><strong><span class=\"SCXW82858004 BCX4\"><br \/>\n<\/span><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Back to the roots. And not just back to the Netherlands, but back to the feeling of the local pub. To the festival, the football club, and the living room. Megawatt designed an activation concept that perfectly embodies this feeling. The Creative Team crafted a foundation using 3D renders and seamless design that not only aligned with the overarching concept but was also locally applicable. With one concept and investment, Megawatt managed to create local activations at Concert at Sea, North Sea Jazz, Lowlands, Blijdorp Festival, ADE, and the unique celebration at De Ring in Amsterdam.[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Heineken_Top_Mid_Extra-1-1520x785.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Heineken_Top_Mid_Extra-1-1520x785.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Heineken_Left.png\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Heineken_Left.png\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Heineken_Right.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Heineken_Right.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW45617475 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45617475 BCX4\">Result<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW45617475 BCX4\"> <br class=\"SCXW45617475 BCX4\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Megawatt was the lead agency for the conceptual and visual development. We established a flexible and scalable concept that has delivered a consistent brand experience at festivals for Heineken in 2025. And it&#8217;s our creative team that proves we secretly know what&#8217;s best for \u2018our Heineken\u2019 here in the Netherlands. They designed the bar from A to Z, with elements included in the toolkit of Heineken Global. When you see an international ad featuring Serena Williams, with our own design as the backdrop\u2026 you know you\u2019ve nailed it.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/work\/squidgame3netflix\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_SquidGame_Bot_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Netflix x Squid Game 3<\/h2><div class=\"post-category\">Netflix<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/en\/work\/verpact\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Top_Mid.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Verpact x Recycle Cafe<\/h2><div class=\"post-category\">Verpact<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;&#46;&#107;wa&#115;t&#64;&#109;e&#103;a&#119;att&#46;a&#103;e&#110;&#99;&#121;\">s.&#107;&#119;as&#116;&#064;m&#101;gawatt.&#097;g&#101;&#110;&#099;y<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:&#114;.d&#105;lle&#110;&#64;m&#101;&#103;&#97;watt&#46;ag&#101;&#110;&#99;&#121;\">r.d&#105;lle&#110;&#064;m&#101;gaw&#097;&#116;&#116;.agen&#099;y<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":6086,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[163,172,164],"portfolio-tag":[],"class_list":["post-6046","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-content-en","portfolio-category-creative-en","portfolio-category-media-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken x Festival Caf\u00e9 - Megawatt<\/title>\n<meta name=\"description\" content=\"Megawatt was the lead agency for the conceptual and visual development. 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