{"id":3803,"date":"2024-05-08T08:24:43","date_gmt":"2024-05-08T06:24:43","guid":{"rendered":"https:\/\/megawatt.agency\/megawatt-gives-wildlife-a-voice\/"},"modified":"2024-10-25T13:19:42","modified_gmt":"2024-10-25T11:19:42","slug":"megawatt-gives-wildlife-a-voice","status":"publish","type":"post","link":"https:\/\/megawatt.agency\/en\/insights\/megawatt-gives-wildlife-a-voice\/","title":{"rendered":"Megawatt gives wild animals a voice"},"content":{"rendered":"

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Megawatt gives wild animals a voice<\/h1><\/div><\/div>[\/vc_column][\/vc_row][vc_row el_id=”scrolll_down”][vc_column][vc_column_text el_class=”text-content”]A 5-star review for swimming with dolphins or a cool photo with wild tigers? If these animals could talk, they would describe it as a nightmare. That\u2019s why World Animal Protection works tirelessly to create a world where animal welfare truly matters, and animal cruelty no longer exists. A crucial step in achieving this is ending the exploitation of animals for profit in the tourism industry. To reach a broad audience and engage more supporters, World Animal Protection partnered with Megawatt for an impactful campaign centered around the theme: \u201cWildlife – Not Entertainers.\u201d Megawatt applied its winning formula: insight x creativity x reach = results.<\/p>\n

The campaign concept, “Animal Review,” gives animals the chance to explain how they truly experience tourist attractions. Leveraging modern deepfake technology, we literally gave a voice to a dolphin and a lion. Hear for yourself what these animals have to say, because tourist attractions or excursions that involve direct contact with wild animals are never animal-friendly.[\/vc_column_text]

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