{"id":3810,"date":"2024-05-08T08:23:40","date_gmt":"2024-05-08T06:23:40","guid":{"rendered":"https:\/\/megawatt.agency\/megawatt-launches-horror-experience-for-fanta\/"},"modified":"2024-10-25T13:21:31","modified_gmt":"2024-10-25T11:21:31","slug":"megawatt-launches-horror-experience-for-fanta","status":"publish","type":"post","link":"https:\/\/megawatt.agency\/en\/insights\/megawatt-launches-horror-experience-for-fanta\/","title":{"rendered":"Megawatt launches horror experience for Fanta"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Megawatt launches brand experience for Fanta Netherlands<\/h1><\/div><div class=\"tags\"><ul><li>Holiday Season Has Started! Megawatt kicked off the season with not one, but two spine-chilling brand experiences for Fanta. The brand\u2019s TV commercial was brought to life during Walibi Fright Nights and Path\u00e9 Horror Night, where we successfully scared the target audience at both locations. In short: a frightfully successful collaboration.<\/li><\/ul><\/div><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><div class=\"iframe-wrp\"><iframe src=\"https:\/\/player.vimeo.com\/video\/774738332?h=0b7d865b13?background=1\"\n                            frameborder=\"0\"\n                            allow=\"autoplay; fullscreen; picture-in-picture\"\n                            allowfullscreen><\/iframe><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row el_id=&#8221;scrolll_down&#8221;][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]Last year, during Walibi Fright Nights, we demonstrated alongside Fanta that we truly understand our target audience (Gen Z). This year, we went all out for the Fanta Halloween campaign, delivering a terrifyingly immersive experience\u2014this time with an upgrade: a partnership with Path\u00e9. This allowed us to be present at the right locations and at the most relevant moment: Halloween. And thanks to the collaboration with the right influencers, we elevated the campaign to an even higher level!<\/p>\n<p>&nbsp;<\/p>\n<p>Halloween is growing in popularity, making it an ideal opportunity for brands to capitalize on. Fanta has been doing this successfully for years, and we eagerly anticipate the Halloween briefing each year. For four weeks, visitors held their breath as they entered Fanta\u2019s horror supermarket at Walibi Fright Nights. In three stages, they were guided through an experience filled with jump scares and creepy actors. We took things even further with a full Fanta Halloween takeover during Path\u00e9 Horror Night. In the eerie Trick or Treat Street, visitors and influencers\u2014including Niek Roozen, Noah Zeeuw, and Vincent Visser\u2014were immersed in the Halloween atmosphere with an activation inspired by the TV commercial. The result? Creepy content flooding the internet.[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/fanta_halloween-1-1024x576.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/fanta_halloween-1-1024x576.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/fanta_halloween-2-1024x742.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/fanta_halloween-2-1024x742.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/fanta_halloween-3.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/fanta_halloween-3.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let&#039;s work together<\/h2><p>We create maximum energy for brands. Ready to supercharge your brand? Let&#039;s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/vienna-van-tilburg.jpg\" alt=\"Vienna van Tilburg\" \/><\/div><div class=\"content\"><h2>Vienna van Tilburg<\/h2><p>Lead project management<\/p><a href=\"mailto:&#118;.&#118;&#97;ntilb&#117;rg&#64;&#109;eg&#97;&#119;&#97;t&#116;&#46;agen&#99;&#121;\">&#118;&#046;vant&#105;lb&#117;&#114;g&#064;m&#101;g&#097;&#119;&#097;&#116;t.&#097;&#103;&#101;&#110;&#099;y<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r&#46;&#100;&#105;l&#108;en&#64;&#109;&#101;&#103;awatt.agen&#99;y\">&#114;.dil&#108;en&#064;&#109;&#101;&#103;awa&#116;&#116;.&#097;&#103;e&#110;&#099;&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row el_id=&#8221;scrolll_down&#8221;][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]Last year, during Walibi Fright Nights, we demonstrated alongside Fanta that we truly understand our target audience (Gen Z). This year, we went all out for the Fanta Halloween campaign, delivering a terrifyingly immersive experience\u2014this time with an upgrade: a partnership with Path\u00e9. This allowed us to be present at the right locations&hellip; <a class=\"more-link\" href=\"https:\/\/megawatt.agency\/en\/insights\/megawatt-launches-horror-experience-for-fanta\/\">Continue reading <span class=\"screen-reader-text\">Megawatt launches horror experience for Fanta<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[148,162],"tags":[],"class_list":["post-3810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-blog-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Megawatt launches horror experience for Fanta - Megawatt<\/title>\n<meta name=\"description\" content=\"Megawatt launches horror brand experience for Fanta Netherlands during Halloween. Path\u00e9 Nederland and Walibi were the setting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megawatt.agency\/en\/insights\/megawatt-launches-horror-experience-for-fanta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Megawatt launches horror experience for Fanta - Megawatt\" \/>\n<meta property=\"og:description\" content=\"Megawatt launches horror brand experience for Fanta Netherlands during Halloween. Path\u00e9 Nederland and Walibi were the setting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/megawatt.agency\/en\/insights\/megawatt-launches-horror-experience-for-fanta\/\" \/>\n<meta property=\"og:site_name\" content=\"Megawatt\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-08T06:23:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-25T11:21:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/fanta.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"496\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@dmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@dmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/megawatt.agency\/en\/insights\/megawatt-launches-horror-experience-for-fanta\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/megawatt.agency\/en\/insights\/megawatt-launches-horror-experience-for-fanta\/\"},\"author\":{\"name\":\"dev@dmin\",\"@id\":\"https:\/\/megawatt.agency\/en\/#\/schema\/person\/2eacf5403e20a3c2a97923fa1295f50c\"},\"headline\":\"Megawatt launches horror experience for Fanta\",\"datePublished\":\"2024-05-08T06:23:40+00:00\",\"dateModified\":\"2024-10-25T11:21:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/megawatt.agency\/en\/insights\/megawatt-launches-horror-experience-for-fanta\/\"},\"wordCount\":486,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/megawatt.agency\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/megawatt.agency\/en\/insights\/megawatt-launches-horror-experience-for-fanta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/fanta.jpg\",\"articleSection\":[\"Articles\",\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/megawatt.agency\/en\/insights\/megawatt-launches-horror-experience-for-fanta\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/megawatt.agency\/en\/insights\/megawatt-launches-horror-experience-for-fanta\/\",\"url\":\"https:\/\/megawatt.agency\/en\/insights\/megawatt-launches-horror-experience-for-fanta\/\",\"name\":\"Megawatt launches horror experience for Fanta - Megawatt\",\"isPartOf\":{\"@id\":\"https:\/\/megawatt.agency\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/megawatt.agency\/en\/insights\/megawatt-launches-horror-experience-for-fanta\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/megawatt.agency\/en\/insights\/megawatt-launches-horror-experience-for-fanta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/fanta.jpg\",\"datePublished\":\"2024-05-08T06:23:40+00:00\",\"dateModified\":\"2024-10-25T11:21:31+00:00\",\"description\":\"Megawatt launches horror brand experience for Fanta Netherlands during Halloween. 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