{"id":3820,"date":"2024-05-08T08:23:19","date_gmt":"2024-05-08T06:23:19","guid":{"rendered":"https:\/\/megawatt.agency\/megawatt-develops-recruitment-campaign-with-gamification-for-stl\/"},"modified":"2024-10-25T13:22:04","modified_gmt":"2024-10-25T11:22:04","slug":"megawatt-develops-recruitment-campaign-with-gamification-for-stl","status":"publish","type":"post","link":"https:\/\/megawatt.agency\/en\/insights\/megawatt-develops-recruitment-campaign-with-gamification-for-stl\/","title":{"rendered":"Megawatt develops recruitment campaign with gamification for STL"},"content":{"rendered":"

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Megawatt launches recruitment campaign with gamification for STL<\/h1><\/div>
  • STL is passionately dedicated to attracting and sustainably employing workers in the transport and logistics sector. The sector is thriving and offers numerous opportunities and promising future prospects. As a result, there is an increasing demand for young talent. To address this, Megawatt is deepening and expanding the current BBL recruitment campaign, MY WORLD, with the goal of generating more leads, driving conversions, and increasing brand awareness and engagement among the target audience.<\/li><\/ul><\/div><\/div>[\/vc_column][\/vc_row][vc_row el_id=”scrolll_down”][vc_column][vc_column_text el_class=”text-content”]The target audience, young people, make decisions at the speed of a swipe. Megawatt dissected the campaign to find the perfect approach. The concept of MY WORLD<\/em> goes beyond simply broadcasting a message; it\u2019s about understanding and interpreting the industry. By posing the question, \u201cHow do you see the world of transport & logistics?\u201d we initiate a dialogue with the target group. A fresh approach to identity was the next logical step. With a completely new visual style and campaign aesthetic, the first wave launched in September.<\/p>\n

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    Speaking the language of the target group is crucial, which is why we partnered with promising directing talent Geerten Harmens. He has a keen understanding of how this generation engages with content. The campaign includes a gamified interest test for parents and students, dynamic photography, three captivating videos, snippets, social assets, compelling copy, social advertising, and email marketing. Megawatt brings its expertise to the forefront, executing the Touch, Tell, Sell<\/em> mechanism of a successful campaign in its most optimal form. Megawatt\u2019s success formula\u2014data x creativity = results\u2014remains central to exceeding every KPI set.[\/vc_column_text]

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