{"id":4575,"date":"2024-11-20T10:33:28","date_gmt":"2024-11-20T09:33:28","guid":{"rendered":"https:\/\/megawatt.agency\/?p=4575"},"modified":"2025-02-25T13:33:10","modified_gmt":"2025-02-25T12:33:10","slug":"naif","status":"publish","type":"post","link":"https:\/\/megawatt.agency\/en\/insights\/naif\/","title":{"rendered":"Na\u00eff chooses Megawatt"},"content":{"rendered":"

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Na\u00eff chooses Megawatt<\/h1><\/div><\/div>
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Na\u00eff<\/strong>, the B corp certified baby products company, is officially out of diapers. The growing organization asked Megawatt to help think about the introduction of the new refill sachets. Expressions; a major (social) campaign and a real life experience. Eva Storck, Concept Creative, came up with the campaign line; Babysteps, Big Impact. <\/span><\/h2>\n

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Research shows that <\/span>parents want the best for our child,<\/span> but prefer to <\/span> spare the environment as much as possible<\/span>. So no new tubes or<\/span> vials<\/span> but a refill bottle and s achets. Na\u00eff and Megawatt couldn’t agree more! The campaign video is deliberately small and with integrity, starring refill-powder and endearing baby feet. Together we celebrate baby steps toward a better world. <\/span><\/p>\n

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The campaign also called for an event. Of course we could have organized this for the fledgling parents but how fun is it to involve the real target group as well. So a baby run! During this Baby Run we celebrate, together with (influencer) parents, the innovative step Na\u00eff is taking towards a greener future. <\/span>Just as parents are immensely proud of their child’s first steps, Na\u00eff <\/span>is proud of these symbolic “<\/span>baby steps<\/span>” <\/span>in its sustainable mission. The event is set up as a trail on whichbabies<\/span>can show off their crawling, tiger and walking skills.<\/p>\n

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The design and setting of the Baby Run were created collaboratively, the course<\/span>–<\/span>setting was realized by Megawatt. <\/span>Our own entertainers <\/span>talked the day <\/span>enthusiastically<\/span> talked enthusiastically, accompanied the children and <\/span>handed out the prizes<\/span>. <\/span>There was <\/span>a videographer was present to capture the moments in an atmospheric film <\/span> Which we’ll share when it’s finished. Promise. <\/span>Our project and event manager was also on site to make sure everything went smoothly, from the script to the co<\/span>\u00f6<\/span>rdination of the day.<\/span> It was an extremely adorable and successful day where of course all the babies were the real stars of the show.<\/span><\/p>\n<\/div>\n

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Let's work together<\/h2>

Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div>

\"Amber<\/div>

Amber Angenent<\/h2>

Marketing & Communicatie manager<\/p>a.angenent@megawatt.agency<\/a><\/div><\/div>

\"Stephan<\/div>

Stephan Kwast<\/h2>

CEO<\/p>s.kwast@megawatt.agency<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row el_id=”scrolll_down”][vc_column][vc_column_text css=”” el_class=”text-content”] Na\u00eff, the B corp certified baby products company, is officially out of diapers. The growing organization asked Megawatt to help think about the introduction of the new refill sachets. Expressions; a major (social) campaign and a real life experience. Eva Storck, Concept Creative, came up with the campaign line; Babysteps, Big… Continue reading Na\u00eff chooses Megawatt<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":4653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[148,162],"tags":[],"class_list":["post-4575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-blog-en","entry"],"acf":[],"yoast_head":"\nNa\u00eff chooses Megawatt - Megawatt<\/title>\n<meta name=\"description\" content=\"The new campaign video "Babysteps, Big Impact," and a real baby run for our side Na\u00eff.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megawatt.agency\/en\/insights\/naif\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Na\u00eff chooses Megawatt - 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