{"id":5264,"date":"2025-09-26T13:45:57","date_gmt":"2025-09-26T11:45:57","guid":{"rendered":"https:\/\/megawatt.agency\/?p=5264"},"modified":"2026-05-26T13:45:41","modified_gmt":"2026-05-26T11:45:41","slug":"stephan-kwast-wins-eindhoven-business-awards","status":"publish","type":"post","link":"https:\/\/megawatt.agency\/en\/insights\/megawatt-marketing-report-2\/","title":{"rendered":"ESN enters the Dutch market with a large-scale campaign, ‘Push Forward’"},"content":{"rendered":"

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ESN enters the Dutch market with a large-scale campaign, 'Push Forward'<\/h1><\/div><\/div>
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\n \n \"\"\n <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row el_id=”scrolll_down”][vc_column][vc_column_text css=”” el_class=”text-content”]Megawatt responsible for a 360\u00b0 campaign, including the first physical ESN Store at Rotterdam Centraal.[\/vc_column_text][vc_column_text css=”” el_class=”text-content”]Here\u2019s a natural-sounding British English translation of the full text:<\/p>\n

After a competitive pitch with leading agencies, ESN (Elite Sports Nutrition) chose Megawatt as strategic partner for the launch on the Dutch market. The originally German sports nutrition brand introduces itself on a grand scale with the 360\u00b0 activation \u2018Push Forward\u2019.<\/p>\n

The activation centres on pushing boundaries, a philosophy that ESN embodies in its product portfolio, within the community, and in brand experience. The sled push, an iconic workout that also features in Hyrox, forms the central symbol.<\/p>\n

The activation plan combines a mix of media and channels: a nationwide out-of-home (OOH) campaign, online videos, collaborations with influencers, and social advertising. In addition, a large-scale experiential programme culminates in a unique sport event at Rotterdam Centraal, with everything geared around \u2018Push Forward\u2019. ESN athletes will also bring the concept to life by sharing their stories and training routines in their own content.<\/p>\n

The launch took place two weeks ago with the opening of the very first physical ESN Store in the Netherlands, also at Rotterdam Centraal. Here consumers could experience the products firsthand and become part of the community.<\/p>\n

With this integrated approach, ESN expects Dutch consumers to become acquainted with the brand.<\/p>\n

Mats van Egmond, Country Manager ESN BENELUX: \u201cTo position ESN even more strongly as a brand, we have chosen Megawatt for a full activation concept. With \u2018Push Forward\u2019 we\u2019re not only showcasing our products; we\u2019re inviting athletes to become part of a community that places quality, transparency, and perseverance at its core.\u201d<\/p>\n

STEPHAN KWAST: \u201cESN stands for ambition and quality. With the 360\u00b0 campaign in the Netherlands, we ensure that consumers don\u2019t just see the brand but truly experience it. This complete plan demonstrates that you can enter a new market by facilitating direct product experiences and making brand experience central.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]

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Let's work together<\/h2>

Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div>

\"Amber<\/div>

Amber Angenent<\/h2>

Marketing & Communicatie manager<\/p>a.angenent@megawatt.agency<\/a><\/div><\/div>

\"Stephan<\/div>

Stephan Kwast<\/h2>

CEO<\/p>s.kwast@megawatt.agency<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row el_id=”scrolll_down”][vc_column][vc_column_text css=”” el_class=”text-content”]Megawatt responsible for a 360\u00b0 campaign, including the first physical ESN Store at Rotterdam Centraal.[\/vc_column_text][vc_column_text css=”” el_class=”text-content”]Here\u2019s a natural-sounding British English translation of the full text: After a competitive pitch with leading agencies, ESN (Elite Sports Nutrition) chose Megawatt as strategic partner for the launch on the Dutch market. The originally German… Continue reading ESN enters the Dutch market with a large-scale campaign, ‘Push Forward’<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":5274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[148,162],"tags":[],"class_list":["post-5264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-blog-en","entry"],"acf":[],"yoast_head":"\nESN enters the Dutch market with a large-scale campaign, 'Push Forward' - Megawatt<\/title>\n<meta name=\"description\" content=\"The Eindhoven Business Awards are annual awards presented by Eindhoven Business Network.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megawatt.agency\/en\/insights\/megawatt-marketing-report-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESN enters the Dutch market with a large-scale campaign, 'Push Forward' - 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