SUPER SELFIESTICK

DE PERSGROEP

CASE
Develop a clever activation that generates leads for de Persgroep, owner of brands as the AD, Het Parool and BN DeStem.


INSIGHT
At the premiere of Zoolander 2, Ben Stiller set a Guinness World Record for the longest selfie stick. Inspired by the selfie trend, we created the Selfie Stick XXL.

REALIZATION
Get on stage, strike a pose, press the red button, take a snapshot. The team on-site gives you the framed photo and it is also emailed to you directly. This smart lead generator was featured at events as the Four Days Marches Nijmegen, NN Rotterdam Marathon and Colours by the Sea.