XM campaign

Sprite

‘Sprite wants to claim a domain!’ This was one of the statements included in The Coca-Cola Company pitch won by Megawatt Fieldmarketing at the end of 2017 for the brands Sprite, Chaudfontaine and Finley. We linked Sprite to ‘urban biking’ and it proved to be a hit.

Young people in the Netherlands are increasingly seeing their bike as an extension of their urban image. Fixie, single speed and classic racing bikes have become fixtures in the streetscape. It is also an enormously rich domain. So we sampled ‘on the go’ with trendy cargo bikes, we developed a sample unit that looks like an urban bike shop and Sprite is now the very first soft drink brand that supplies a cold can ‘on demand’. How? Like this!