{"id":1762,"date":"2024-07-20T11:21:14","date_gmt":"2024-07-20T11:21:14","guid":{"rendered":"https:\/\/megawatt.agency\/?page_id=1762"},"modified":"2026-03-19T09:48:06","modified_gmt":"2026-03-19T08:48:06","slug":"media","status":"publish","type":"page","link":"https:\/\/megawatt.agency\/nl\/services\/pr-media\/","title":{"rendered":"PR &#038; Media"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;all-child-categories row-wrp&#8221;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;left-col&#8221;]<\/p>\n<h1>PR &amp; Media<\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;left-col&#8221;]<\/p>\n<h2><span data-teams=\"true\">Most brands buy attention. Strong brands earn it.<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;cartegory_images_sec&#8221;][vc_column el_class=&#8221;cartegory_images_slider&#8221;]<div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/image-1-4.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/image-1-4.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/image-2-4.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/image-2-4.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/image-3-4.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/image-3-4.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/image-4-5.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/image-4-5.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/image-3-1.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/image-3-1.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;cat-description&#8221;]Wij geloven in concepten en idee\u00ebn die eerst &#8216;earned&#8217; moeten kunnen werken en daarna pas in owned en paid. Want paid, dat kan altijd nog. Daarom denken we in de briefingsfase al na over PR &amp; media: welk verhaal heeft nieuwswaarde, hoe kunnen we entertainmentwaarde cre\u00ebren, waar wil de doelgroep over praten?<\/p>\n<p>Vanuit deze earned-first mindset werken betaalde media en owned kanalen als versterker van iets wat al werkt. Dit resulteert in campagnes die opvallen en waarover gepraat wordt, voor merken die niet bang zijn om voor de gewaagde in plaats van de veilige keuze te gaan.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;child-category-sec child-cat&#8221;]<div class=\"child-category \" id=\"media-strategy\">\n            <div class=\"row-wrp\">\n                <div class=\"title\">\n                    <h2>PR &amp; Media Strategy<\/h2><\/div>\n                <div class=\"cnt-wrp\" style=\"\">\n                    <p>Een product, merk, dienst of campagne is niets zonder de juiste aandacht op het juiste moment. Wanneer ben je relevant en wanneer is iets nieuwswaardig? Een vlijmscherpe PR &amp; Media strategie zorgt voor de perfecte aansluiting van jouw boodschap op het moment.<\/p>\n<div class=\"hyperlink\"><a class=\"child-cat-case\" href=\"https:\/\/megawatt.agency\/work\/\">Work<\/a><\/div>\n                <\/div>\n            <\/div>\n        <\/div><div class=\"child-category \" id=\"pr-events\">\n            <div class=\"row-wrp\">\n                <div class=\"title\">\n                    <h2>PR Events<\/h2><\/div>\n                <div class=\"cnt-wrp\" style=\"\">\n                    <p>We kunnen PR en media, over verloop van tijd, los en kundig inzetten maar een groot PR Event bij de lancering van een product, merk, dienst of campagne heeft maximale stopping power.<\/p>\n<div class=\"hyperlink\"><a class=\"child-cat-case\" href=\"https:\/\/megawatt.agency\/work\/\">Work<\/a><\/div>\n                <\/div>\n            <\/div>\n        <\/div><div class=\"child-category \" id=\"earned-media\">\n            <div class=\"row-wrp\">\n                <div class=\"title\">\n                    <h2>Earned Media<\/h2><\/div>\n                <div class=\"cnt-wrp\" style=\"\">\n                    <\/p>\n<div data-subtree=\"aimfl,mfl\" data-sfc-cb=\"\" data-processed=\"true\">Earned media (verdiende media) is publiciteit die je niet koopt, maar verdient door middel van mond-tot-mondreclame, goede PR of organische zichtbaarheid. Going viral, anyone?<\/div>\n<div class=\"hyperlink\"><a class=\"child-cat-case\" href=\"https:\/\/megawatt.agency\/work\/\">Work<\/a><\/div>\n                <\/div>\n            <\/div>\n        <\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let\u2019s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;.&#107;w&#97;&#115;t&#64;&#109;&#101;ga&#119;a&#116;t&#46;agen&#99;y\">&#115;&#046;k&#119;a&#115;t&#064;&#109;&#101;g&#097;watt.agency<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:&#114;.&#100;&#105;&#108;le&#110;&#64;me&#103;&#97;w&#97;&#116;&#116;&#46;ag&#101;&#110;&#99;&#121;\">r&#046;dillen&#064;m&#101;&#103;&#097;w&#097;&#116;&#116;.a&#103;en&#099;&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"selection-projects-wrp \"><div class=\"selection-projects-proud\">\n                    <div class=\"container\">\n                        <div class=\"row-wrp\">\n                            <div class=\"left-col\"><\/div>\n                            <div class=\"right-col\"><h2>Werk waar we trots op zijn<\/h2><a class=\"btn-projects\" href=\"https:\/\/megawatt.agency\/work\/\" target=\"\">Bekijk al ons werk<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/netflix-drive-to-survive-activatie\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Netflix-Drive-to-survive-Thumbnail.jpg\" alt=\"Netflix x Drive to survive\"><\/div><\/div><h2 class=\"post-title\">Netflix x Drive to survive<\/h2><div class=\"post-category\">Netflix<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/easytoys-time-for-better-toys\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Easytoys-time-for-better-toys-camapgne-2-1.jpg\" alt=\"Easytoys x Time for better toys\"><\/div><\/div><h2 class=\"post-title\">Easytoys x Time for better toys<\/h2><div class=\"post-category\">EasyToys<\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row el_class=&#8221;footer-work-single&#8221;][vc_column]<ul class=\"footer_work_section_element\"><li><h2>Samenwerken<\/h2><a class=\"button\" href=\"https:\/\/megawatt.agency\/contact\/\" target=\"\">Contact<\/a><\/li><\/ul>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;all-child-categories row-wrp&#8221;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;left-col&#8221;] PR &amp; Media [\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;left-col&#8221;] Most brands buy attention. Strong brands earn it. [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;cartegory_images_sec&#8221;][vc_column el_class=&#8221;cartegory_images_slider&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;cat-description&#8221;]Wij geloven in concepten en idee\u00ebn die eerst &#8216;earned&#8217; moeten kunnen werken en daarna pas in owned en paid. Want paid, dat kan altijd nog. Daarom denken we in de briefingsfase al&hellip; <a class=\"more-link\" href=\"https:\/\/megawatt.agency\/nl\/services\/pr-media\/\">Continue reading <span class=\"screen-reader-text\">PR &#038; Media<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3075,"parent":0,"menu_order":70,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1762","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PR &amp; Media - Megawatt<\/title>\n<meta name=\"description\" content=\"\u00c9\u00e9n van de zes services waar Megawatt zich op focust. Media staat voor turning creative concepts into compelling and conversion-driving ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megawatt.agency\/nl\/services\/pr-media\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR &amp; Media - Megawatt\" \/>\n<meta property=\"og:description\" content=\"\u00c9\u00e9n van de zes services waar Megawatt zich op focust. 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