{"id":2116,"date":"2024-12-15T13:34:05","date_gmt":"2024-12-15T12:34:05","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=2116"},"modified":"2026-05-26T11:31:55","modified_gmt":"2026-05-26T09:31:55","slug":"succescampagne-samsung-enter-the-maze-megawatt","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/nl\/work\/samsung-enter-the-maze\/","title":{"rendered":"Samsung x Enter the maze"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Enter the maze<\/h1><\/div><div class=\"tags\"><ul><li>Samsung<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">scroll down<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted controls playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1178467080\/rendition\/540p\/file.mp4%20%28540p%29.mp4?loc=external&#038;oauth2_token_id=1809726402&#038;signature=a9a9d54892ed7e6c4e08662129a47220fb34051c513ae1a0c0fcb13597c483d1\" type=\"video\/mp4\">\n                    <\/video><div class=\"globle-play-btn\"><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong><span class=\"NormalTextRun SCXW195212129 BCX4\">Waar natuur en technologie <\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">samenkomen<\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">.<\/span><\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong><span class=\"TextRun SCXW195212129 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW195212129 BCX4\">Achtergrond<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW195212129 BCX4\"><strong><span class=\"SCXW195212129 BCX4\">\u00a0<\/span><\/strong><br class=\"SCXW195212129 BCX4\" \/><\/span><span class=\"TextRun SCXW195212129 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW195212129 BCX4\">D<\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">e Samsung Galaxy S23 <\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">werd <\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">gelanceerd met een <\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">wereldwijde campagne <\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">rondom <\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">het thema <\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">\u2018<\/span><\/span><span class=\"TextRun SCXW195212129 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW195212129 BCX4\">botanical beauty\u2019<\/span><\/span><span class=\"TextRun SCXW195212129 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW195212129 BCX4\">. <\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">Aan ons de vraag <\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">om een activatie te ontwikkelen waarmee Gen<\/span> <span class=\"NormalTextRun SCXW195212129 BCX4\">Z<\/span><span class=\"NormalTextRun SCXW195212129 BCX4\"> op een<\/span><span class=\"NormalTextRun SCXW195212129 BCX4\"> interactie<\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">ve manier<\/span><span class=\"NormalTextRun SCXW195212129 BCX4\"> kennis<\/span><span class=\"NormalTextRun SCXW195212129 BCX4\"> kon <\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">maken met de telefoon <\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">\u00e9<\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">n <\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">z&#8217;n <\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">unieke features<\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">: een 200-megapixel camera, een unieke<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW195212129 BCX4\">Nightography<\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">-modus en een <\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">vlekkelo<\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">z<\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">e <\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">selfie-<\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">fu<\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">n<\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">ctie<\/span><span class=\"NormalTextRun SCXW195212129 BCX4\">.<\/span><\/span>[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experiential<\/li>\n<li>Media<\/li>\n<li>Social<\/li>\n<li>Content<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-107306-min-scaled.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-107306-min-scaled.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW233780006 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW233780006 BCX4\">Aanpak<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW233780006 BCX4\"><strong><span class=\"SCXW233780006 BCX4\">\u00a0<\/span><\/strong><br class=\"SCXW233780006 BCX4\" \/><\/span><span class=\"TextRun SCXW233780006 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW233780006 BCX4\">Ge\u00efnspireerd door het idee dat zowel botanische tuinen als technologie vol ontdekkingen zitten, cre\u00eberden we een visueel aantrekkelijke en zeer Instagramwaardige <\/span><span class=\"NormalTextRun SCXW233780006 BCX4\">setting. In deze<\/span> <span class=\"NormalTextRun SCXW233780006 BCX4\">meeslepende <\/span><span class=\"NormalTextRun SCXW233780006 BCX4\">activatie navigeerden deelnemers door een prachtig<\/span><span class=\"NormalTextRun SCXW233780006 BCX4\"> doolhof <\/span><span class=\"NormalTextRun SCXW233780006 BCX4\">en ontdekten ze <\/span><span class=\"NormalTextRun SCXW233780006 BCX4\">spelenderwijs de unieke functies van de nieuwe Galaxy S23<\/span><span class=\"NormalTextRun SCXW233780006 BCX4\">. Degenen die alle<\/span> <span class=\"NormalTextRun SCXW233780006 BCX4\">d<\/span><span class=\"NormalTextRun SCXW233780006 BCX4\">rie<\/span> <span class=\"NormalTextRun SCXW233780006 BCX4\">functies ontdekten, ontvingen fantastische prijzen.<\/span><\/span>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-108751-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-108751-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-107298-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-107298-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-108054-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-108054-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<b><span data-contrast=\"auto\">Resultaten<\/span><\/b><br \/>\n<span data-contrast=\"auto\">De activatie trok meer dan 7.500 bezoekers en er werden duizenden prijzen weggegeven, vari\u00ebrend van zaadjes tot een gloednieuwe Galaxy S23-telefoon. Niemand verliet het doolhof met lege handen.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Door gamification te integreren en Snapchat te gebruiken voegden we een speelse dimensie toe aan de botanische ervaring, wat de betrokkenheid van het jongere publiek behoorlijk vergrootte.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-107282-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-107282-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-108769-min-1013x1520.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-108769-min-1013x1520.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-108822-min-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/RemyOnline-108822-min-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/squidgame3\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_SquidGame_Bot_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Netflix x Squid Game 3<\/h2><div class=\"post-category\">Netflix<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/verpact\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Top_Mid.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Verpact x Recycle Caf\u00e9<\/h2><div class=\"post-category\">Verpact<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let\u2019s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;&#46;k&#119;a&#115;&#116;&#64;&#109;&#101;ga&#119;a&#116;&#116;.&#97;&#103;e&#110;cy\">&#115;.k&#119;as&#116;&#064;&#109;eg&#097;w&#097;&#116;&#116;&#046;a&#103;&#101;&#110;c&#121;<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r&#46;&#100;&#105;l&#108;&#101;&#110;&#64;m&#101;&#103;&#97;wat&#116;.&#97;&#103;en&#99;y\">r&#046;&#100;ille&#110;&#064;m&#101;g&#097;watt&#046;&#097;g&#101;&#110;cy<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":3566,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[104,105,106,95,108],"portfolio-tag":[],"class_list":["post-2116","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-content","portfolio-category-creative","portfolio-category-experience","portfolio-category-samsung","portfolio-category-social","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samsung x Enter the maze - Megawatt<\/title>\n<meta name=\"description\" content=\"Een activatie rondom het thema botanical garden. 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