{"id":2133,"date":"2024-12-20T10:34:24","date_gmt":"2024-12-20T09:34:24","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=2133"},"modified":"2026-05-26T11:31:25","modified_gmt":"2026-05-26T09:31:25","slug":"succescampagne-brabantia-its-the-little-things-megawatt","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/nl\/work\/brabantia-its-the-little-things\/","title":{"rendered":"Brabantia x It&#8217;s the little things"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>It&#039;s the little things<\/h1><\/div><div class=\"tags\"><ul><li>Brabantia<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted controls playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1060392718\/rendition\/720p\/file.mp4?loc=external&#038;log_user=0&#038;signature=03625c4351eb845848a821ebdaf5ca92762d9d2a29a0e1a9bd8e939d0be9174a&#038;user_id=40714580\" type=\"video\/mp4\">\n                    <\/video><div class=\"globle-play-btn\"><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong><span class=\"TextRun SCXW128301974 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW128301974 BCX4\">Een campagne die \u00e9cht binnenkomt<\/span><\/span><\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong><span class=\"TextRun SCXW128301974 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW128301974 BCX4\">Achtergrond<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW128301974 BCX4\"><strong><span class=\"SCXW128301974 BCX4\">\u00a0<\/span><\/strong><br class=\"SCXW128301974 BCX4\" \/><\/span><span class=\"NormalTextRun SCXW241338540 BCX4\">Jarenlang <\/span><span class=\"NormalTextRun SCXW241338540 BCX4\">focust<\/span><span class=\"NormalTextRun SCXW241338540 BCX4\">en<\/span> <span class=\"NormalTextRun SCXW241338540 BCX4\">d<\/span><span class=\"NormalTextRun SCXW241338540 BCX4\">e campagnes van Brabantia<\/span><span class=\"NormalTextRun SCXW241338540 BCX4\"> op<\/span> <span class=\"NormalTextRun SCXW241338540 BCX4\">hun<\/span><span class=\"NormalTextRun SCXW241338540 BCX4\"> producten. Maar om echt <\/span><span class=\"NormalTextRun SCXW241338540 BCX4\">een connectie te maken<\/span><span class=\"NormalTextRun SCXW241338540 BCX4\"> wa<\/span><span class=\"NormalTextRun SCXW241338540 BCX4\">s<\/span><span class=\"NormalTextRun SCXW241338540 BCX4\"> het tijd <\/span><span class=\"NormalTextRun SCXW241338540 BCX4\">voor <\/span><span class=\"NormalTextRun SCXW241338540 BCX4\">een nieuwe<\/span><span class=\"NormalTextRun SCXW241338540 BCX4\"> inspirerende merkboodschap.<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Brand<\/li>\n<li>Creative<\/li>\n<li>Social<\/li>\n<li>Content<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/20221207_Brabantia_Bo_Bin_03_020-1520x1014.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/20221207_Brabantia_Bo_Bin_03_020-1520x1014.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/20221208_Brabantia_Hang_On_Bedroom_Detail_03_053-1014x1520.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/20221208_Brabantia_Hang_On_Bedroom_Detail_03_053-1014x1520.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/20221207_Brabantia_KV_Tuin_01_162-1520x1014.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/20221207_Brabantia_KV_Tuin_01_162-1520x1014.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW128301974 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW128301974 BCX4\">Aanpak<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW128301974 BCX4\"><strong><span class=\"SCXW128301974 BCX4\"><br \/>\n<\/span><\/strong><\/span><span data-contrast=\"auto\">&#8220;Its the little things&#8221; <\/span><span data-contrast=\"none\">herinnert ons eraan dat het leven niet gaat om groter, beter of sneller. Brabantia <\/span><span data-contrast=\"none\">laat ons zien <\/span><span data-contrast=\"none\">wat echt belangrijk is: terug naar de essentie. Terug naar thuis, het hart van ons universum. Met de boodschap om bewuster en duurzamer te leven, <\/span><span data-contrast=\"none\">want juist door de kleine dingen te waarderen ontdekken we hun grote waarde.<\/span><br \/>\n<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We hebben de kracht van neurowetenschap gebruikt en verschillende edits getest met EEG- en eye tracking technologie. Zo begrijpen we hoe en wanneer het publiek emotioneel betrokken raakt. Hierdoor konden we onze edits verfijnen en ervoor zorgen dat elk frame en elk woord \u00e9cht binnenkwam.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"\"><div class=\"images full-width-img\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/20221207_Brabantia_KV_Tuin_01_014-1520x1014.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/05\/20221207_Brabantia_KV_Tuin_01_014-1520x1014.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div><div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/Brabantia-1520x1014.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/Brabantia-1520x1014.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/Brabantia1-1520x1014.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/Brabantia1-1520x1014.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/Brabantia2-1014x1520.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/Brabantia2-1014x1520.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/squidgame3\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_SquidGame_Bot_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Netflix x Squid Game 3<\/h2><div class=\"post-category\">Netflix<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/verpact\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Top_Mid.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Verpact x Recycle Caf\u00e9<\/h2><div class=\"post-category\">Verpact<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let\u2019s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:s.kw&#97;&#115;&#116;&#64;me&#103;&#97;&#119;&#97;&#116;t.&#97;ge&#110;cy\">&#115;&#046;kw&#097;st&#064;me&#103;awatt.&#097;&#103;en&#099;&#121;<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:&#114;.&#100;il&#108;&#101;&#110;&#64;&#109;ega&#119;&#97;&#116;&#116;&#46;a&#103;e&#110;c&#121;\">r&#046;&#100;&#105;&#108;&#108;&#101;&#110;&#064;&#109;&#101;ga&#119;a&#116;t&#046;&#097;g&#101;ncy<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":3118,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[94,103,104,105,108],"portfolio-tag":[],"class_list":["post-2133","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-brabantia","portfolio-category-brand","portfolio-category-content","portfolio-category-creative","portfolio-category-social","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brabantia x It&#039;s the little things - Megawatt<\/title>\n<meta name=\"description\" content=\"Om echt een connectie te maken was het tijd voor een nieuwe inspirerende merkboodschap van Brabantia. 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