{"id":2157,"date":"2024-09-16T14:09:18","date_gmt":"2024-09-16T12:09:18","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=2157"},"modified":"2026-05-26T13:06:33","modified_gmt":"2026-05-26T11:06:33","slug":"succescampagne-easytoys-time-for-better-toys-megawatt","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/nl\/work\/easytoys-time-for-better-toys\/","title":{"rendered":"Easytoys x Time for better toys"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Time for better toys<\/h1><\/div><div class=\"tags\"><ul><li>EasyToys<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted  playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1006852775\/rendition\/1080p\/file.mp4?loc=external&#038;log_user=0&#038;signature=6a208bedc5d09ae171f38d08643f1060979c935a5e75b6971758ded700d8a61e\" type=\"video\/mp4\">\n                    <\/video><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong><span class=\"NormalTextRun SCXW79541834 BCX4\">Van no-<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW79541834 BCX4\">no\u2019s<\/span><span class=\"NormalTextRun SCXW79541834 BCX4\"> naar <\/span><span class=\"NormalTextRun SCXW79541834 BCX4\">\u201c<\/span><span class=\"NormalTextRun SCXW79541834 BCX4\">Yes, oh yes!\u201d<\/span><\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong><span class=\"TextRun SCXW128301974 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW128301974 BCX4\">Achtergrond<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW128301974 BCX4\"><strong><span class=\"SCXW128301974 BCX4\">\u00a0<\/span><\/strong><br class=\"SCXW128301974 BCX4\" \/><\/span><span class=\"NormalTextRun SCXW225936154 BCX4\">EasyToys<\/span><span class=\"NormalTextRun SCXW225936154 BCX4\"> laten opvallen is niet zo easy, want als het gaat om sociale media is alles wat ook maar een beetje flirt met erotiek een dikke no-go. Best lullig. Gelukkig houden we wel van een uitdaging: hoe adverteer je seksspeeltjes zonder deze te laten zien? Met andere woorden: <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW225936154 BCX4\">how<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW225936154 BCX4\">to<\/span><span class=\"NormalTextRun SCXW225936154 BCX4\"> fuck <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW225936154 BCX4\">the<\/span><span class=\"NormalTextRun SCXW225936154 BCX4\"> system.<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experiential<\/li>\n<li>Social<\/li>\n<li>Content<\/li>\n<li>Media<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/07-megawatt-digital-Time-for-better-toys-easytoys-block-1520x897.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/07-megawatt-digital-Time-for-better-toys-easytoys-block-1520x897.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/02a-megawatt-digital-Time-for-better-toys-easytoys-grid-4_2.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/02a-megawatt-digital-Time-for-better-toys-easytoys-grid-4_2.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/03a-megawatt-digital-Time-for-better-toys-easytoys-grid-4_2.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/03a-megawatt-digital-Time-for-better-toys-easytoys-grid-4_2.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW128301974 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW128301974 BCX4\">Aanpak<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW128301974 BCX4\"><strong><span class=\"SCXW128301974 BCX4\"><br \/>\n<\/span><\/strong><\/span><span data-contrast=\"auto\">Diverse items hebben hun weg van de keuken naar de slaapkamer gevonden: van komkommerdildo\u2019s tot spatels om mee te spanken. EasyToys vindt dat we beter verdienen.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We hebben het voor elkaar gekregen om content te maken die niet alleen grappig is, maar ook subtiel genoeg om onder de radar (algoritme) van Meta te blijven. Onze advertenties leidden naar een slimme quiz die gebruikers hielp hun ideale speeltje te vinden om ze vervolgens te verleiden met een onweerstaanbare korting.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text]<div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Easytoys-time-for-better-toys-camapgne-1-1.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Easytoys-time-for-better-toys-camapgne-1-1.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW267827854 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW267827854 BCX4\">Resultaten<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW267827854 BCX4\"><strong><span class=\"SCXW267827854 BCX4\">\u00a0<\/span><\/strong><br class=\"SCXW267827854 BCX4\" \/><\/span><span class=\"TextRun SCXW267827854 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW267827854 BCX4\">De campagne bereikte een hoogtepunt! Met een conversiepercentage van bijna 30% kunnen we met zekerheid zeggen dat we de algoritmes te slim zijn af geweest. Hierbij is iedereen mee<\/span><span class=\"NormalTextRun SCXW267827854 BCX4\">gerekend <\/span><span class=\"NormalTextRun SCXW267827854 BCX4\">die het formulier volledig heeft ingevuld en ingediend. En, even tussen ons, het zijn juist de vrouwen die van dit soort toy <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW267827854 BCX4\">stor<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW267827854 BCX4\">ies<\/span> <span class=\"NormalTextRun SCXW267827854 BCX4\">houden\u2026<\/span><\/span><span class=\"EOP SCXW267827854 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><div class=\"image_or_video banner-video\"><video autoplay muted  loop=\"\" playsinline preload=\"metadata\" id=\"vimeo-video\" class=\"vimeo-video\"><source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1000734011\/rendition\/1080p\/file.mp4?loc=external&#038;log_user=0&#038;signature=91b900df89577f137733e4d36dc8b4e7d5e04c82336c1f6870550699418028d3\" type=\"video\/mp4\"><\/video><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/squidgame3\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_SquidGame_Bot_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Netflix x Squid Game 3<\/h2><div class=\"post-category\">Netflix<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/verpact\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Top_Mid.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Verpact x Recycle Caf\u00e9<\/h2><div class=\"post-category\">Verpact<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let\u2019s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:s.kwast&#64;&#109;e&#103;&#97;&#119;att&#46;ag&#101;&#110;c&#121;\">&#115;.&#107;wast&#064;&#109;&#101;g&#097;w&#097;t&#116;.&#097;g&#101;&#110;cy<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:&#114;.d&#105;l&#108;&#101;&#110;&#64;meg&#97;&#119;at&#116;.&#97;g&#101;&#110;&#99;&#121;\">r&#046;&#100;&#105;&#108;&#108;&#101;n&#064;m&#101;g&#097;w&#097;&#116;t&#046;a&#103;&#101;ncy<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":3531,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[104,105,96,106,107,108],"portfolio-tag":[],"class_list":["post-2157","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-content","portfolio-category-creative","portfolio-category-easytoys","portfolio-category-experience","portfolio-category-media","portfolio-category-social","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Easytoys x Time for better toys - Megawatt<\/title>\n<meta name=\"description\" content=\"EasyToys laten opvallen is niet easy, op sociale media is alles wat flirt met erotiek een no-go. 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