{"id":2243,"date":"2025-12-16T13:42:53","date_gmt":"2025-12-16T12:42:53","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=2243"},"modified":"2026-05-20T18:10:49","modified_gmt":"2026-05-20T16:10:49","slug":"succescampagne-netflix-ferry-is-back-megawatt","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/nl\/work\/netflix-ferry-is-back-activatie\/","title":{"rendered":"Netflix x Ferry is back"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Ferry is back<\/h1><\/div><div class=\"tags\"><ul><li>Netflix<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted controls playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/998718139\/rendition\/1080p\/file.mp4?loc=external&#038;log_user=0&#038;signature=6047a87310989a5c895091ad87af6c43e10f03cc8ff077a68921c4ba2cad34f1\" type=\"video\/mp4\">\n                    <\/video><div class=\"globle-play-btn\"><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>Overnimme zee\u2018k toch!\u00a0<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">Achtergrond<\/span><\/b><br \/>\n<span data-contrast=\"none\">\u201c<\/span><span data-contrast=\"auto\">Ferry is terug en dat moet iedereen weten\u201d, zei Netflix. \u201cGaan we regelen\u201d, antwoordden we. <\/span><span data-contrast=\"auto\">(Je weet wel, die ene van die Netflix-hit Undercover en, natuurlijk, Ferry.)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experiential<\/li>\n<li>Social<\/li>\n<li>Content<\/li>\n<li>Media<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/MI1A9907-2-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/MI1A9907-2-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/MI1A9981-2-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/MI1A9981-2-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Ferry_De_Willem_take-over_Netflix_account-min-2.png\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Ferry_De_Willem_take-over_Netflix_account-min-2.png\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<b><span data-contrast=\"auto\">Aanpak<\/span><\/b><br \/>\n<span data-contrast=\"auto\">We doken diep in de (fan)cultuur en haakten in op Ferry&#8217;s alom bekende liefde voor PSV. Vanuit dit vertrekpunt cre\u00eberden we een slimme contentstrategie en organiseerden we een reeks guerrilla-acties waardoor het leek alsof Ferry en zijn bende niet alleen PSV, maar heel Eindhoven overnamen.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Onze campagne begon met een virale video van Ferry bij Cafetaria De Willem, die hij <\/span><span data-contrast=\"auto\">brutaal <\/span><span data-contrast=\"auto\">omdoopte tot De Ferry. Vervolgens schaalden we zijn overname op, waarbij Ferry straten in de stad naar zichzelf vernoemde. En geloof ons, dat was nog maar de warming-up.<\/span>[\/vc_column_text]<div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Ferry_PSV_spelersstoel-min-e1723641623545.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Ferry_PSV_spelersstoel.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW83946193 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW83946193 BCX4\">Resultaten<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW83946193 BCX4\"><strong><span class=\"SCXW83946193 BCX4\">\u00a0<\/span><\/strong><br class=\"SCXW83946193 BCX4\" \/><\/span><span class=\"TextRun SCXW83946193 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW83946193 BCX4\">Dit sloeg in als een bom!<\/span><span class=\"NormalTextRun SCXW83946193 BCX4\"> (Gelukkig niet letterlijk. Je weet maar nooit met Ferry.<\/span><span class=\"NormalTextRun SCXW83946193 BCX4\">.<\/span><span class=\"NormalTextRun SCXW83946193 BCX4\">.) Met slechts 6 <\/span><span class=\"NormalTextRun SCXW83946193 BCX4\">&#8216;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW83946193 BCX4\">owned<\/span><span class=\"NormalTextRun SCXW83946193 BCX4\">\u2019 <\/span><span class=\"NormalTextRun SCXW83946193 BCX4\">berichten haalden we de krant en bereikten we <\/span><span class=\"NormalTextRun SCXW83946193 BCX4\">maar liefst <\/span><span class=\"NormalTextRun SCXW83946193 BCX4\">7,7 miljoen mensen<\/span><span class=\"NormalTextRun SCXW83946193 BCX4\">. We hebben de serie <\/span><span class=\"NormalTextRun SCXW83946193 BCX4\">niet alleen onder de <\/span><span class=\"NormalTextRun SCXW83946193 BCX4\">aandacht<\/span> <span class=\"NormalTextRun SCXW83946193 BCX4\">w<\/span><span class=\"NormalTextRun SCXW83946193 BCX4\">eten<\/span><span class=\"NormalTextRun SCXW83946193 BCX4\"> te brengen, maar deze echt tot leven <\/span><span class=\"NormalTextRun SCXW83946193 BCX4\">gebracht<\/span><span class=\"NormalTextRun SCXW83946193 BCX4\">.<\/span><\/span><span class=\"EOP SCXW83946193 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/MI1A9867-1520x1013.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/MI1A9867-1520x1013.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/MI1A9675-1013x1520.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/MI1A9675-1013x1520.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Ferry_gespot-1-1216x1520.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Ferry_gespot-1-1216x1520.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/squidgame3\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_SquidGame_Bot_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Netflix x Squid Game 3<\/h2><div class=\"post-category\">Netflix<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/verpact\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Top_Mid.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Verpact x Recycle Caf\u00e9<\/h2><div class=\"post-category\">Verpact<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let\u2019s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:s.kw&#97;&#115;t&#64;&#109;egaw&#97;t&#116;&#46;&#97;&#103;e&#110;c&#121;\">s&#046;k&#119;&#097;st&#064;&#109;&#101;&#103;a&#119;at&#116;&#046;&#097;ge&#110;cy<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:&#114;&#46;di&#108;&#108;&#101;&#110;&#64;m&#101;&#103;awa&#116;&#116;.&#97;&#103;en&#99;y\">&#114;&#046;di&#108;&#108;en&#064;m&#101;g&#097;&#119;att&#046;&#097;ge&#110;c&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":3539,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[104,105,106,107,101,108],"portfolio-tag":[],"class_list":["post-2243","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-content","portfolio-category-creative","portfolio-category-experience","portfolio-category-media","portfolio-category-netflix","portfolio-category-social","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix x Ferry is back - Megawatt<\/title>\n<meta name=\"description\" content=\"\u201cFerry is terug en dat moet iedereen weten\u201d, zei Netflix. Ontdek hoe Megawatt het Philips stadion en Eindhoven overnamen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megawatt.agency\/nl\/work\/netflix-ferry-is-back-activatie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix x Ferry is back - Megawatt\" \/>\n<meta property=\"og:description\" content=\"\u201cFerry is terug en dat moet iedereen weten\u201d, zei Netflix. 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