{"id":2354,"date":"2024-08-02T10:15:45","date_gmt":"2024-08-02T10:15:45","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=2354"},"modified":"2026-03-26T15:39:54","modified_gmt":"2026-03-26T14:39:54","slug":"succescampagne-hm-unwrap-the-magic-megawatt","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/nl\/work\/henm-unwrap-the-magic\/","title":{"rendered":"Unwrap the magic"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Unwrap the magic<\/h1><\/div><div class=\"tags\"><ul><li>H&amp;M<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><video autoplay  muted controls playsinline preload=\"metadata\" class=\"vimeo-video\">\n                        <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1006952543\/rendition\/240p\/file.mp4?loc=external&#038;log_user=0&#038;signature=82848cf386406eb5ba19cf2dafa039ec30655daf42ee0d91040472f229dc7a8b\" type=\"video\/mp4\">\n                    <\/video><div class=\"globle-play-btn\"><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>Een magisch kerstcadeau-ho-ho.\u00a0<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">Achtergrond<\/span><\/b><br \/>\n<span data-contrast=\"none\">H&amp;M vroeg ons om de wereldwijde campagne &#8216;Celebration of Style&#8217; te vertalen naar een feestelijke in-store experience voor hun flagship stores in Amsterdam en Berlijn.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experiential<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/HM-unwrap-the-magic.png\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/HM-unwrap-the-magic.png\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<strong><span class=\"TextRun SCXW158596806 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW158596806 BCX4\">Aanpak<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW158596806 BCX4\"><span class=\"SCXW158596806 BCX4\">\u00a0<\/span><br class=\"SCXW158596806 BCX4\" \/><\/span><span class=\"TextRun SCXW158596806 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW158596806 BCX4\">We ontwikkelden een cadeauhoek die shoppers een magische ervaring bood.<\/span> <span class=\"NormalTextRun SCXW158596806 BCX4\">We cre\u00eberden opvallende displays midden<\/span> <span class=\"NormalTextRun SCXW158596806 BCX4\">in de winkel <\/span><span class=\"NormalTextRun SCXW158596806 BCX4\">en trokken hiermee bezoekers de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW158596806 BCX4\">experience<\/span><span class=\"NormalTextRun SCXW158596806 BCX4\"> in.<\/span> <span class=\"NormalTextRun SCXW158596806 BCX4\">Door gebruik te maken van de beste en meest luxueuze materialen hebben we de setting <\/span><span class=\"NormalTextRun SCXW158596806 BCX4\">om<\/span><span class=\"NormalTextRun SCXW158596806 BCX4\">getoverd tot een feestelijke blikvanger, inclusief selfie box.<\/span><\/span><span class=\"EOP SCXW158596806 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span>[\/vc_column_text]<div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><div class=\"iframe-wrp\"><iframe src=\"https:\/\/player.vimeo.com\/video\/805870785?badge=0&#038;autopause=0?background=1\"\n                            frameborder=\"0\"\n                            allow=\"autoplay; fullscreen; picture-in-picture\"\n                            allowfullscreen><\/iframe><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/squidgame3\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_SquidGame_Bot_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Netflix x Squid Game 3<\/h2><div class=\"post-category\">Netflix<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/verpact\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Top_Mid.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Verpact x Recycle Caf\u00e9<\/h2><div class=\"post-category\">Verpact<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let\u2019s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;&#46;&#107;w&#97;s&#116;&#64;&#109;&#101;g&#97;&#119;&#97;t&#116;.agen&#99;&#121;\">&#115;.&#107;wast&#064;&#109;e&#103;&#097;&#119;&#097;t&#116;&#046;a&#103;enc&#121;<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:&#114;&#46;&#100;&#105;ll&#101;n&#64;&#109;&#101;&#103;&#97;&#119;at&#116;&#46;a&#103;&#101;ncy\">&#114;.di&#108;l&#101;&#110;&#064;m&#101;&#103;&#097;&#119;at&#116;.&#097;&#103;ency<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":3587,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[105,106,98],"portfolio-tag":[],"class_list":["post-2354","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-creative","portfolio-category-experience","portfolio-category-hm","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unwrap the magic - Megawatt<\/title>\n<meta name=\"description\" content=\"H&amp;M wilde iets anders. 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