{"id":2355,"date":"2024-09-16T11:18:51","date_gmt":"2024-09-16T09:18:51","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=2355"},"modified":"2026-05-26T13:06:49","modified_gmt":"2026-05-26T11:06:49","slug":"succescampagne-hm-wear-that-feeling-megawatt","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/nl\/work\/henm-wear-that-feeling\/","title":{"rendered":"H&#038;M x Wear that feeling"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Wear that feeling<\/h1><\/div><div class=\"tags\"><ul><li>H&amp;M<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/HampM-Banner-2.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/HampM-Banner-2.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>Kleren maken de man, wat de gelegenheid ook is.\u00a0<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">Achtergrond<br \/>\n<\/span><\/b><span data-contrast=\"none\">H&amp;M wilde top-of-mind blijven bij hun mannelijke doelgroep door middel van de wereldwijde 360\u00b0 campagne &#8220;Wear the Moment.&#8221; Wij werden gevraagd om lokale content te cre\u00ebren die perfect aansloot bij dit thema.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Brand<\/li>\n<li>Creative<\/li>\n<li>Media<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/HM5.png\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/HM5.png\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/HM8.png\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/HM8.png\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/HM7.png\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/HM7.png\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<b><span data-contrast=\"none\">Aanpak<\/span><\/b><br \/>\n<span data-contrast=\"none\">Wie kan deze campagne beter tot leven brengen dan Daan Boom, de Best Geklede Man van 2018? Samen met zijn vrienden Tobias en Jasper maakten ze de videoserie &#8220;Wear that feeling: the challenge.&#8221; In deze serie daagt Daan Tobias en Jasper uit om de perfecte outfit te vinden voor zeer specifieke &#8216;alledaagse&#8217; momenten.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Elke aflevering bevatte een nieuwe uitdaging die de grenzen van &#8216;everyday style&#8217; op de proef stelde. Naast de drie chaotische afleveringen cre\u00eberden we voor elke challenge een shoppable lookbook op de website van H&amp;M. Dit lookbook werd naadloos ge\u00efntegreerd in de website en geoptimaliseerd zodat het zou werden gedeeld op sociale media, waardoor kijkers de getoonde looks direct en moeiteloos konden shoppen.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/HM4.png\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/HM4.png\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/HM11-1-1520x1014.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/HM11-1-1520x1014.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/HM1.png\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/HM1.png\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/squidgame3\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_SquidGame_Bot_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Netflix x Squid Game 3<\/h2><div class=\"post-category\">Netflix<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/verpact\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Top_Mid.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Verpact x Recycle Caf\u00e9<\/h2><div class=\"post-category\">Verpact<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let\u2019s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:s&#46;&#107;&#119;a&#115;t&#64;&#109;e&#103;awatt&#46;age&#110;c&#121;\">s&#046;&#107;&#119;&#097;&#115;&#116;&#064;&#109;e&#103;&#097;&#119;a&#116;t&#046;&#097;g&#101;&#110;&#099;y<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:&#114;&#46;di&#108;l&#101;&#110;&#64;m&#101;&#103;&#97;&#119;&#97;&#116;&#116;.&#97;g&#101;&#110;&#99;&#121;\">r&#046;&#100;il&#108;&#101;&#110;&#064;&#109;e&#103;a&#119;a&#116;t&#046;age&#110;c&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":3467,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[103,104,105,98,108],"portfolio-tag":[],"class_list":["post-2355","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-brand","portfolio-category-content","portfolio-category-creative","portfolio-category-hm","portfolio-category-social","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H&amp;M x Wear that feeling - Megawatt<\/title>\n<meta name=\"description\" content=\"H&amp;M wil top of mind zijn bij mannen. 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