{"id":2356,"date":"2025-08-01T14:54:16","date_gmt":"2025-08-01T12:54:16","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=2356"},"modified":"2026-05-26T11:29:34","modified_gmt":"2026-05-26T09:29:34","slug":"el-hotel-de-papel","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/nl\/work\/netflix-el-hotel-de-papel\/","title":{"rendered":"Netflix x El Hotel de Papel"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>El Hotel de Papel<\/h1><\/div><div class=\"tags\"><ul><li>Netflix<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/08\/ElHoteldePapel_Top_Mid_EXTRA.png\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2025\/08\/ElHoteldePapel_Top_Mid_EXTRA.png\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>Viva la resistencia\u00a0<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">Achtergrond<\/span><\/b><br \/>\n<span data-contrast=\"none\">Bij de lancering van het nieuwe seizoen van La Casa de Papel kwam Netflix met de vraag: ontwerp een onvergetelijke ervaring voor onze fans die net zo spannend is als de serie zelf. <\/span>[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experiential<\/li>\n<li>Social<\/li>\n<li>Content<\/li>\n<li>Media<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/04-megawatt-fieldmarketing-zalando-activists-of-optimism-1024x604.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/04-megawatt-fieldmarketing-zalando-activists-of-optimism-1024x604.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/09-megawatt-fieldmarketing-zalando-activists-of-optimism_8.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/09-megawatt-fieldmarketing-zalando-activists-of-optimism_8.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/06-megawatt-fieldmarketing-zalando-activists-of-optimism_0.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/06-megawatt-fieldmarketing-zalando-activists-of-optimism_0.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<b><span data-contrast=\"none\">Aanpak\u00a0<\/span><\/b><br \/>\n<span data-contrast=\"none\">We toverden de voormalige goudkluis van De Nederlandsche Bank in Den Haag, nu een chic hotel, om tot een levensechte set van La Casa de Papel. Deze locatie werd het podium voor een meeslepende ervaring waarbij fans deel konden nemen aan een gesimuleerde heist.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">In de aanloop naar de lancering van het nieuwe seizoen nodigden we 60 influencers uit om deel te nemen aan de activatie en hun ervaringen te delen met hun volgers. Tijdens het lanceringsweekend gaven we 30 gelukkige fans de kans om hun vaardigheden als deel van La Resistencia te testen. Ook betrokken we nietsvermoedende voorbijgangers bij de actie, wat de activatie nog onvergetelijker maakte en de intense sfeer van de serie perfect wist te vangen.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><video id=\"vid\" autoplay muted  playsinline loop><source src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/611717676.hd_.mp4\" type=\"video\/mp4\"><\/video><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/03-Megawatt-fieldmarketing-NETFLIXCase-lcdp-1024x604.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/03-Megawatt-fieldmarketing-NETFLIXCase-lcdp-1024x604.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/10-megawatt-fieldmarketing-zalando-activists-of-optimism_6.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/10-megawatt-fieldmarketing-zalando-activists-of-optimism_6.jpg\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/squidgame3\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_SquidGame_Bot_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Netflix x Squid Game 3<\/h2><div class=\"post-category\">Netflix<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/verpact\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Top_Mid.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Verpact x Recycle Caf\u00e9<\/h2><div class=\"post-category\">Verpact<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let\u2019s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;&#46;&#107;was&#116;&#64;megawat&#116;&#46;a&#103;&#101;ncy\">s.&#107;&#119;&#097;st&#064;&#109;&#101;&#103;a&#119;a&#116;&#116;&#046;a&#103;enc&#121;<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r&#46;&#100;i&#108;&#108;en&#64;me&#103;&#97;&#119;a&#116;t.a&#103;enc&#121;\">r.d&#105;&#108;&#108;en&#064;me&#103;&#097;&#119;&#097;&#116;&#116;&#046;&#097;g&#101;nc&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":2432,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[104,105,106,107,101,108],"portfolio-tag":[],"class_list":["post-2356","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-content","portfolio-category-creative","portfolio-category-experience","portfolio-category-media","portfolio-category-netflix","portfolio-category-social","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Succescampagne Netflix: El hotel de Papel - Megawatt<\/title>\n<meta name=\"description\" content=\"Bekijk hier de succescampagne &quot;El hotel de Papel&quot; voor Netflix. 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