{"id":2366,"date":"2024-11-19T15:20:21","date_gmt":"2024-11-19T14:20:21","guid":{"rendered":"https:\/\/megawatt.agency\/?post_type=portfolio&#038;p=2366"},"modified":"2026-05-26T13:06:04","modified_gmt":"2026-05-26T11:06:04","slug":"fritsies-geluksklok","status":"publish","type":"portfolio","link":"https:\/\/megawatt.agency\/nl\/work\/staatsloterij-fritsies-geluksklok\/","title":{"rendered":"Staatsloterij x Fritsie&#8217;s geluksklok"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"case-deatil-heading title_subtitle_element\"><div class=\"title\"><h1>Fritsie&#039;s geluksklok<\/h1><\/div><div class=\"tags\"><ul><li>Staatsloterij<\/li><\/ul><\/div><\/div><div class=\"scroll_down_element\"><a href=\"#scroll_down\" target=\"\">Naar beneden<\/a><\/div><div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><div class=\"iframe-wrp\"><iframe src=\"https:\/\/player.vimeo.com\/video\/679054481?badge=0&#038;autopause=0?autoplay=1&muted=1&background=1\"\n                            frameborder=\"0\"\n                            allow=\"autoplay; fullscreen; picture-in-picture\"\n                            allowfullscreen><\/iframe><\/div><div class=\"globle-play-btn\"><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;text-content&#8221;]<\/p>\n<h1><strong>Geluk vermenigvuldigt zich als je het deelt.<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong>Achtergrond<\/strong><br \/>\nDe oudejaarscampagne van de Staatsloterij is uitgegroeid tot een nationale traditie. In 2021 liet Fritsie, een koekoeksklokvogel die wel wat geluk kon gebruiken, ons zien dat geluk nog mooier is wanneer je het deelt met anderen. Wij kregen de opdracht om de campagne een extra offline boost te geven en het geluk door heel Nederland te verspreiden.[\/vc_column_text][vc_column_text el_class=&#8221;services-tags&#8221;]<\/p>\n<h2>Services<\/h2>\n<ul>\n<li>Creative<\/li>\n<li>Experiential<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"case-detail-info\"><div class=\"images-wrp \" id=\"scroll_down\"><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok-Header-1520x816.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok-Header-1520x816.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok.2.jpg\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok.2.jpg\" alt=\"\">\n                            <\/picture><\/div><div class=\"images\"><picture>  \n                                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok.3.png\">\n                                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok.3.png\" alt=\"\">\n                            <\/picture><\/div><\/div><\/div><\/div>[vc_column_text el_class=&#8221;text-content&#8221;]<strong>Aanpak<\/strong><br \/>\nWe cre\u00eberden een hartverwarmende activatie waarbij mensen geluk konden sturen naar anderen met een videoboodschap, opgenomen in een gigantische koekoeksklok. Deze boodschappen werden vervolgens afgedrukt op ansichtkaarten en naar de geliefden van de deelnemers gestuurd.<\/p>\n<p>Naar aanleiding van het succes van onze activatie organiseerden we een speciaal evenement in de tuin van Talpa in Hilversum. Hier genoten de winnaars van een winactie van een priv\u00e9concert van HAEVN, wat een onvergetelijke toevoeging aan de campagne was.[\/vc_column_text]<div class=\"item\">\n            <div class=\"img-wrp\">\n                <div class=\"image_or_video banner-video\"><picture>\n                <source media=\"(min-width:768px)\" srcset=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok.2.jpg\">\n                <img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok.2.jpg\" alt=\"\">\n            <\/picture><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"related-posts-title\">\n        <div class=\"container\">\n        <div class=\"row-wrp\">\n        <div class=\"left-col\"><\/div>\n        <div class=\"right-col\"><h2>Related cases.<\/h2>\n        <a class=\"btn-projects\" href=\"\/work\/\" title=\"see all projects\" target=\"\">see all projects<\/a>\n        <\/div>\n        <\/div>\n        <\/div>\n        <\/div><div class=\"selection-projects-wrp\"><div class=\"container\"><div class=\"latest-posts\"><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/squidgame3\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/03\/180964_Megawatt_WebsiteContent_SquidGame_Bot_Left.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Netflix x Squid Game 3<\/h2><div class=\"post-category\">Netflix<\/div><\/div><div class=\"post\"><a href=\"https:\/\/megawatt.agency\/nl\/work\/verpact\/\"><\/a><div class=\"post-thumbnail\"><div class=\"featured-image\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2026\/06\/Verpact_Top_Mid.jpg\" alt=\"Featured Image\"><\/div><\/div><h2 class=\"post-title\">Verpact x Recycle Caf\u00e9<\/h2><div class=\"post-category\">Verpact<\/div><\/div><\/div><\/div><\/div><div class=\"work-together-section\"><div class=\"lets-work-together\"><div class=\"container \"><div class=\"row-wrp\"><div class=\"left-col\"><h2>Let\u2019s work together<\/h2><p>Wij cre\u00ebren maximale energie voor merken. Klaar om je merk te superchargen? Let\u2019s meet!<\/p><\/div><div class=\"right-col\"><div class=\"team-members\"><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/stefan-kwast.jpg\" alt=\"Stephan Kwast\" \/><\/div><div class=\"content\"><h2>Stephan Kwast<\/h2><p>CEO<\/p><a href=\"mailto:&#115;&#46;k&#119;a&#115;t&#64;&#109;&#101;&#103;awatt.a&#103;e&#110;cy\">s.&#107;&#119;&#097;&#115;t&#064;&#109;&#101;&#103;&#097;watt&#046;agen&#099;y<\/a><\/div><\/div><div class=\"team-member\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/07\/richard-dillen.jpg\" alt=\"Richard Dillen\" \/><\/div><div class=\"content\"><h2>Richard Dillen<\/h2><p>CCO<\/p><a href=\"mailto:r&#46;d&#105;l&#108;&#101;&#110;&#64;&#109;ega&#119;at&#116;.ag&#101;n&#99;y\">&#114;&#046;&#100;&#105;llen&#064;&#109;ega&#119;&#097;&#116;t&#046;&#097;&#103;e&#110;c&#121;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":3519,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"portfolio-category":[105,106],"portfolio-tag":[],"class_list":["post-2366","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-creative","portfolio-category-experience","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fritsies Geluksklok - Geluk Brengen met Humor | Megawatt<\/title>\n<meta name=\"description\" content=\"Ontdek hoe Megawatt met de Fritsies Geluksklok campagne op ludieke wijze geluk verspreidde. Bekijk onze creatieve aanpak.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megawatt.agency\/nl\/work\/staatsloterij-fritsies-geluksklok\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fritsies Geluksklok - Geluk Brengen met Humor | Megawatt\" \/>\n<meta property=\"og:description\" content=\"Ontdek hoe Megawatt met de Fritsies Geluksklok campagne op ludieke wijze geluk verspreidde. Bekijk onze creatieve aanpak.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/megawatt.agency\/nl\/work\/staatsloterij-fritsies-geluksklok\/\" \/>\n<meta property=\"og:site_name\" content=\"Megawatt\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-26T11:06:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok-Thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/megawatt.agency\/nl\/work\/staatsloterij-fritsies-geluksklok\/\",\"url\":\"https:\/\/megawatt.agency\/nl\/work\/staatsloterij-fritsies-geluksklok\/\",\"name\":\"Fritsies Geluksklok - Geluk Brengen met Humor | Megawatt\",\"isPartOf\":{\"@id\":\"https:\/\/megawatt.agency\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/megawatt.agency\/nl\/work\/staatsloterij-fritsies-geluksklok\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/megawatt.agency\/nl\/work\/staatsloterij-fritsies-geluksklok\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok-Thumbnail.jpg\",\"datePublished\":\"2024-11-19T14:20:21+00:00\",\"dateModified\":\"2026-05-26T11:06:04+00:00\",\"description\":\"Ontdek hoe Megawatt met de Fritsies Geluksklok campagne op ludieke wijze geluk verspreidde. Bekijk onze creatieve aanpak.\",\"breadcrumb\":{\"@id\":\"https:\/\/megawatt.agency\/nl\/work\/staatsloterij-fritsies-geluksklok\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/megawatt.agency\/nl\/work\/staatsloterij-fritsies-geluksklok\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/megawatt.agency\/nl\/work\/staatsloterij-fritsies-geluksklok\/#primaryimage\",\"url\":\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok-Thumbnail.jpg\",\"contentUrl\":\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok-Thumbnail.jpg\",\"width\":500,\"height\":600,\"caption\":\"Staatsloterij - Fritsies geluksklok activatie\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/megawatt.agency\/nl\/work\/staatsloterij-fritsies-geluksklok\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/megawatt.agency\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolios\",\"item\":\"https:\/\/megawatt.agency\/nl\/portfolio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Staatsloterij x Fritsie&#8217;s geluksklok\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/megawatt.agency\/nl\/#website\",\"url\":\"https:\/\/megawatt.agency\/nl\/\",\"name\":\"Megawatt\",\"description\":\"We supercharge brands\",\"publisher\":{\"@id\":\"https:\/\/megawatt.agency\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/megawatt.agency\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/megawatt.agency\/nl\/#organization\",\"name\":\"Megawatt\",\"url\":\"https:\/\/megawatt.agency\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/megawatt.agency\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/Vector.svg\",\"contentUrl\":\"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/Vector.svg\",\"width\":160,\"height\":32,\"caption\":\"Megawatt\"},\"image\":{\"@id\":\"https:\/\/megawatt.agency\/nl\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fritsies Geluksklok - Geluk Brengen met Humor | Megawatt","description":"Ontdek hoe Megawatt met de Fritsies Geluksklok campagne op ludieke wijze geluk verspreidde. Bekijk onze creatieve aanpak.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/megawatt.agency\/nl\/work\/staatsloterij-fritsies-geluksklok\/","og_locale":"nl_NL","og_type":"article","og_title":"Fritsies Geluksklok - Geluk Brengen met Humor | Megawatt","og_description":"Ontdek hoe Megawatt met de Fritsies Geluksklok campagne op ludieke wijze geluk verspreidde. Bekijk onze creatieve aanpak.","og_url":"https:\/\/megawatt.agency\/nl\/work\/staatsloterij-fritsies-geluksklok\/","og_site_name":"Megawatt","article_modified_time":"2026-05-26T11:06:04+00:00","og_image":[{"width":500,"height":600,"url":"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok-Thumbnail.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/megawatt.agency\/nl\/work\/staatsloterij-fritsies-geluksklok\/","url":"https:\/\/megawatt.agency\/nl\/work\/staatsloterij-fritsies-geluksklok\/","name":"Fritsies Geluksklok - Geluk Brengen met Humor | Megawatt","isPartOf":{"@id":"https:\/\/megawatt.agency\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/megawatt.agency\/nl\/work\/staatsloterij-fritsies-geluksklok\/#primaryimage"},"image":{"@id":"https:\/\/megawatt.agency\/nl\/work\/staatsloterij-fritsies-geluksklok\/#primaryimage"},"thumbnailUrl":"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok-Thumbnail.jpg","datePublished":"2024-11-19T14:20:21+00:00","dateModified":"2026-05-26T11:06:04+00:00","description":"Ontdek hoe Megawatt met de Fritsies Geluksklok campagne op ludieke wijze geluk verspreidde. Bekijk onze creatieve aanpak.","breadcrumb":{"@id":"https:\/\/megawatt.agency\/nl\/work\/staatsloterij-fritsies-geluksklok\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/megawatt.agency\/nl\/work\/staatsloterij-fritsies-geluksklok\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/megawatt.agency\/nl\/work\/staatsloterij-fritsies-geluksklok\/#primaryimage","url":"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok-Thumbnail.jpg","contentUrl":"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/08\/Staatsloterij-Fritsies-Geluksklok-Thumbnail.jpg","width":500,"height":600,"caption":"Staatsloterij - Fritsies geluksklok activatie"},{"@type":"BreadcrumbList","@id":"https:\/\/megawatt.agency\/nl\/work\/staatsloterij-fritsies-geluksklok\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/megawatt.agency\/nl\/"},{"@type":"ListItem","position":2,"name":"Portfolios","item":"https:\/\/megawatt.agency\/nl\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Staatsloterij x Fritsie&#8217;s geluksklok"}]},{"@type":"WebSite","@id":"https:\/\/megawatt.agency\/nl\/#website","url":"https:\/\/megawatt.agency\/nl\/","name":"Megawatt","description":"We supercharge brands","publisher":{"@id":"https:\/\/megawatt.agency\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/megawatt.agency\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/megawatt.agency\/nl\/#organization","name":"Megawatt","url":"https:\/\/megawatt.agency\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/megawatt.agency\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/Vector.svg","contentUrl":"https:\/\/megawatt.agency\/wp-content\/uploads\/2024\/04\/Vector.svg","width":160,"height":32,"caption":"Megawatt"},"image":{"@id":"https:\/\/megawatt.agency\/nl\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/megawatt.agency\/nl\/wp-json\/wp\/v2\/portfolio\/2366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/megawatt.agency\/nl\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/megawatt.agency\/nl\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/megawatt.agency\/nl\/wp-json\/wp\/v2\/media\/3519"}],"wp:attachment":[{"href":"https:\/\/megawatt.agency\/nl\/wp-json\/wp\/v2\/media?parent=2366"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/megawatt.agency\/nl\/wp-json\/wp\/v2\/portfolio-category?post=2366"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/megawatt.agency\/nl\/wp-json\/wp\/v2\/portfolio-tag?post=2366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}